About Us

Visit Sheboygan, Inc., is the official tourism entity for the Sheboygan Area Tourism Zone, including the City of Sheboygan, the Town of Sheboygan, and the Town of Wilson.  

Visit Sheboygan is a registered 501(c)(6) nonprofit organization founded in 2017 and is funded solely by room tax dollars collected from overnight stays in lodging facilities located within our specific tourism zone. 

Our Vision: Excel as the destination leader of next-generation travel, fulfilling desires for a connection to place, environment, local engagement, and innovative adventure.

Our Mission: Create and market experiences that reflect emerging cultural and social trends at the forefront of next-generation travel.