Maximize Revenue, Ad Inventory, and Measurement in Media + Advertising
Publishers across digital, social, CTV, and convergent TV partner with LiveRamp to unlock measurable ad impact and maximize revenue opportunities – across all inventory – through the power of data collaboration.
Maximize every impression for more revenue
Improve ad inventory monetization and value
Gain a better understanding of your authenticated audiences to enhance targeting, increase advertiser budgets, and unlock new inventory opportunities – all while combating signal loss. Find innovative identity-based monetization strategies in an ever-evolving and complex media landscape.
Connect, activate, and measure audiences everywhere – with everyone
Connect data across your organization and partners to create richer consumer profiles and audience segments that lead to new revenue opportunities. With an interoperable, privacy-enhanced identity solution, you can access deeper analytics and measure everywhere consumers spend time.
Maximize ad inventory yield, measurement, and performance
Prove the value of your media to advertisers with advanced measurement use cases, like outcomes, in a safe data collaboration environment. Uncover high-value audiences across all inventory and quickly optimize campaigns for maximum yield to deliver the best performance results to your clients.
RampID is the connective tissue in the ecosystem. It is the common key that allows you to share data, whether it be audiences or exposure, in a privacy-centric way. LiveRamp and RampIDs will play an important role for a very long time.
Leading brands reimagine media + advertising
Roku
NBCUniversal
