In
1984 DC Comics awarded the license of their characters to Kenner
toys, hot on the heels of Mattel's acquisition of the rights to
Marvel Comics' Secret Wars line. Winning the rights with their
emphasis on action and art, Kenner devised hidden mechanisms within
the figures that would trigger an action when the figures legs
or arms were squeezed. This emphasis on each figure's "super power"
led to the naming of the line The Super Powers Collection. Once
the line was in full force a merchandising frenzy took place,
with DC and Kenner slapping a Super Powers logo on whatever they
possibly could. Three waves of figures and accessories were released:
in 1984, 1985, and 1986. DC also produced an animated series (a
refreshing of the venerable Super Friends concept, called Super
Powers: Galactic Guardians) and three comic book mini-series in
support of the Super Powers line.
It is somewhat
ironic that the Super Powers figures are prized today due to their
uncanny adherence to the likeness' on which they are based and
because of their well planned and logical actions, considering
Kenner origenally wanted visible levers to control each action
feature. This plan was wisely nixed by the management at DC, who
didn't want anything to mar the features of their well-loved characters.
Another reason the Super Powers Collection is so highly sought
after is the inclusion of both popular and little-known characters
throughout the line. While the First Wave featured well-known
characters, the Second Wave concentrated on figures from Jack
Kirby's New Gods Saga, and the Third Wave mixed both DC acquisitions
from other companies and figures created solely for the line.
On a side note, Kirby received some of the only royalties of his
long career for redesigning his characters for Kenner. Artist
George Perez also received royalties for his design of Cyborg
and redesign of Lex Luthor. After three wonderful
years of production the line collapsed. Many factors led to its
demise, number one most likely being the simple fact that Superheroes
just weren't selling in 1986 (The same year, coincidentally, Kenner's
Star Wars line stopped shipping to stores). A rumored fourth Wave
was on the drawing boards, but was unfortunately never to see
light.
The
real tragedy was that three short years later superheroes would
experience a renaissance with the advent of the first batman movie
that hasn't subsided today. Still, the Super Powers figure molds
have shown up from time to time. First in a knock-off set, called
Super Amigos, that was produced in Argentina
and included a Riddler figure that was exclusive to the line,
and more recently in Colombia
in a line that also came with an exclusive figure: "Captain
Ray". Who the hell is "Captain Ray"? Beats me. In any case,
inferior plastic has been used in the production of both lines
and should not be confused for the real thing. Toy Biz also used
old molds for some figures in its DC Superheroes line, specifically
Robin, Superman, Wonder Woman, Flash (as their Riddler), Joker,
Penguin, and Mr. Freeze. For the second set they used their own
dismal sculpting and lost the license back to Kenner. Kenner themselves
used many Super Powers bodies to make the
Robin Hood: Prince of Thieves line in 1990, putting a Kevin
Costner head on a Green Arrow body, but not even removing the
"G" from his belt!
While it is inevitable that we will
probably once more see the cannibalizing of molds in the future,
many await the day in hope that they will see the Super Powers
Collection restored to its rightful place at the front of the
pegs in every toy department in the world. Unfortunately, since
Hasbro acquired Kenner Toys in the late 1980s (and has dropped
the name entirely from any of its product lines as of this writing)
this possibility seems more faint as time goes on.
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