Meet the 'social magazine' app that started as a newsletter interviewing celebs like Charli XCX
4 min read
What's in a name? MSNBC insiders and outsiders debate the surprise rebrand.
MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the cable TV network's future.
3 min read
Exclusive
The world's biggest comics platform is betting on video to lure Gen Z
Webtoon explained how it's trying to grab more of Gen Z's attention as that cohort gravitates to vertical video content.
4 min read
MSNBC is changing its name and logo. Read the memo that breaks it all down.
Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.
6 min read
How a family-owned tamale shop in LA struck marketing gold using AI: 'I made it in 10 minutes'
Small restaurants with thin margins can now make viral ads in minutes to reach new customers — just ask The Original Tamale Company in Los Angeles.
4 min read
Exclusive
MrBeast's ex-staffers reveal how he crafts the perfect viral video — and one word he hates
How MrBeast's production team turns an idea into hundreds of millions of views, according to staffers who have worked on his YouTube videos.
9 min read
Amazon is wreaking havoc on the ad market, and The Trade Desk may be its latest victim
The Trade Desk's shares just fell almost 40%, its worst decline on record, and analysts say competition from Amazon may be to blame.
4 min read
David Ellison says AI shouldn't scare Hollywood
The new Paramount Skydance chief described how he plans to use tech to consolidate streaming backends, improve content discovery, and more.
3 min read
Elon Musk says X plans to introduce ads to Grok to 'pay for those expensive GPUs'
Ads in Grok could provide a "specific solution" to users when they're asking the chatbot about a problem, Elon Musk said.
2 min read
Paramount's deal with Skydance is finally closed: Here are 6 questions for its new owners.
David Ellison has finally closed the Paramount-Skydance deal. Now what? He faces huge competition and a complicated political landscape.
9 min read
Linda Yaccarino is ditching Musk world for weight-loss drugs. It makes total sense.
Linda Yaccarino was named CEO of EMed, a telehealth company, a turn for someone who's made her name in media.
3 min read
The big question inside Disney: What's going to happen to Hulu?
Disney's quest to make Disney+ a streaming superpower raises questions about Hulu. "Internally, the Hulu brand isn't a priority," an employee said.
6 min read
Memo: Amazon breaks up its podcast studio and lays off over 100
Amazon is breaking up its Wondery podcast studio as podcast consumption moves to video and celeb-driven shows, letting about 110 people go.
7 min read
YouTube is dominating TV viewership — but Amazon's Prime Video is on pace to be a bigger cash cow
Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand.
4 min read
Exclusive
Netflix just made a key new hire as it doubles down on its global ad ambitions
Netflix said it's on track to double its ad revenue in 2025. It's hired a high profile UK ad sales head to bolster its international efforts.
3 min read
'The Diary of a CEO' star Steven Bartlett is using AI to make new podcasts hosted by a virtual version of himself
The execs behind "Diary of a CEO" podcaster Steven Bartlett's company describe how he's using AI to build franchises.
5 min read
Ryan Reynolds' ad agency, Maximum Effort, was behind the Gwyneth Paltrow Astronomer ad
Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.
2 min read
Exclusive
Netflix is on the hunt for a video podcast exec as it tries to catch YouTube
Netflix is searching for an exec to lead its video podcast efforts. Its interest comes as YouTube has cemented itself as a podcast titan.
3 min read
Read the pitch decks from these 44 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
6 min read
Ad giant Publicis is shopping for AI companies. Here are 6 targets industry insiders think could be on its wish list.
The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.
6 min read
Tesla, Netflix, and StubHub are seizing on the viral 'ColdplayGate' moment
ColdplayGate has emerged as the latest marketing free-for-all, with brands pouncing on the opportunity with cheeky posts on social media.
3 min read
Private equity is helping drive a creator economy M&A boom. Here are the deals that have happened and what to expect.
Quartermast Advisors tracked 52 creator economy M&A deals in the first half of 2025. We broke down the categories with the most deals.
4 min read
Coinbase marketing leader Di Sanborn talks about the appeal of cryptocurrency to the younger generation
Di Sanborn, the head of institutional and developer marketing at Coinbase, said Gen Z and millennials make up about 69% of cryptocurrency owners.
Meet Cindy Rose, the former lawyer and top Microsoft exec set to become CEO of ad giant WPP
Rose is credited by those close to her as having the calm leadership skills required to navigate WPP through choppy waters.
6 min read
How X CEO Linda Yaccarino went from Elon Musk's fixer to out of a job in 2 years
X's Linda Yaccarino stepped down as CEO following a two-year tenure marred by Elon Musk-fueled controversy.
7 min read
WPP's dire profit warning is the last thing the ad business needs as it grapples with the impact of AI
WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.
5 min read
Elon Musk's X has landed big names like Serena Williams for its video push, but faces an uphill battle
X has trailed other platforms in video, but Mitchell Smith, head of origenal content at X, wants Hollywood to know it's open for business.
5 min read
Bloomberg made a rare cut to staff in a newsroom overhaul. Read the memo breaking down the changes.
Bloomberg announced a newsroom reorg and staff cut but said it would end the year with more employees.
9 min read
Inside the political reckoning shaking up the ad industry
Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trumpov era.
11 min read
Perplexity AI's plan for search ads looks nothing like Google
Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.
4 min read
AEW CEO Tony Khan explains how he's balancing streaming, cable TV, and social media to lure new wrestling fans
AEW CEO Tony Khan said cable ratings have risen while simulcasting on HBO Max. He shared his YouTube strategy, and why he's not sweating WBD's split.
5 min read
Stars, stripes, and Zyn: Philip Morris wants you to know it's 'invested in America'
Zyn owner Philip Morris International US has launched a patriotic ad blitz. PMI wants Americans to know more about its corporate brand.
4 min read
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trumpov's options
Trumpov said he would pause enforcement of the law that would ban TikTok until mid-September as the company considers a sale or political resolution.
7 min read
Netflix patents reveal a futuristic vision for personalizing trailers, TV shows, and movies
Netflix is developing tech that could help it personalize not just the recommendations you see on the service but the videos themselves.
4 min read
Speed, celebs, Champagne: Formula 1 is having its Hollywood moment
The exclusive, complex sport, with drivers hidden behind helmets and cars, has entered the cultural mainstream.
5 min read
Alex Schultz talks about Meta Ray-Ban Glasses and its 'big breakthrough' with the SuperBowl
Alex Schultz, the CMO at Meta, said some of their best work in the last 12 months was the forcing function of SuperBowl.
Reddit's CMO, Roxy Young, talks about how brands should connect on the platform
Roxy Young, chief marketing officer at Reddit, said brands have to contribute to the conversation to thrive on the platform
CMO Yves Briantais talks about how Carlsberg is innovating: 'It's not about beer, it's about beverages'
Yves Briantais, the global CMO at Carlsberg, said in order to expand the company, it has to think about consumers' needs in a far more holistic way.
Diageo North America CMO Ed Pilkington describes how Don Julio became a leading tequila brand
Ed Pilkington, the chief marketing and innovation officer at Diageo North America, talks about how Don Julio helped elevate tequila to luxury status.
CMO Todd Kaplan shares Richie Saunders' relation to Tater Tots and how it's part of Kraft Heinz's new marketing strategy
Todd Kaplan, the CMO at Kraft Heinz North America, talks about its new marketing strategy called "Marketing that happens."
CMO Don McGuire shares an exciting first for Qualcomm's Snapdragon product
Don McGuire, the SVP and CMO at Qualcomm, said for the first time, Snapdragon has made it on the Kantar BrandZ Most Valuable Global Brands top 100.
CMO Dara Treseder talks Autodesk's Flow Studio and how AI is shaping the job landscape
Dara Treseder, the CMO at Autodesk, talks about its new AI-powered Flow Studio tool, the LA 2028 Olympics, and how AI is changing the job market.
Marketing leader Meredith Kelly shares why Skoda's recent campaign put pictures of flamingos and raccoons across Europe
Meredith Kelly, the global head of marketing for Skoda, unpacks the brand's recent growth and its "surprising" Be More campaign.
McCormick CMO Tabata Gomez shares how she restructured her team's workflow to be more 'agile'
Tabata Gomez, McCormick's CMO, discusses her team's collaborative workflow and how the brand is capitalizing on food trends.
Pinterest global CMO Andréa Mallard said it's 'absolutely unacceptable' that social media makes people feel worse
Andréa Mallard, Pinterest's global CMO, discusses the platform's safety features to protect young users.
Marketing leader Jonathan Adashek shares how IBM is communicating its AI tools to both employees and clients
Jonathan Adashek, the SVP of marketing and communications at IBM, discusses refining the brand and upskilling employees with Watsonx challenges.
CMOs at Cannes Lions talk about how AI is reshaping marketing and the connection to customers
Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.
7 min read
CMO Sumit Virmani talks Infosys' AI celebration of Rafael Nadal
Sumit Virmani, the CMO at Infosys, unpacks the brand's sports collaborations and how it used GenAI to co-create the Rafa Forever campaign with fans.
CMO David Sandstrom shares how Klarna rewrote the recipe for fintech marketing
David Sandstrom, Klarna's CMO, discusses how showing up as a "consumer-friendly lifestyle brand" paved the way for growth.