Abstract
Crowdfunding has emerged as a novel source of fundraising. The campaign description, or pitch, is a principal factor that may influence the behavior of potential donors. This article provides a survey of crowdfunding literature, focusing on linguistic and text analysis of campaign pitches. The review identifies common themes resulting from linguistic analysis. The common themes inform future crowdfunding authors on how to craft a pitch to maximize fundraising potential. The review aids researchers by providing a more in depth look at how language affects the persuasive efforts in crowdfunding.
Recommended Citation
Sandouka, Kari, "Text Analysis of Crowdfuding: A Literature Review" (2019). AMCIS 2019 Proceedings. 6.
https://aisel.aisnet.org/amcis2019/social_computing/social_computing/6
Text Analysis of Crowdfuding: A Literature Review
Crowdfunding has emerged as a novel source of fundraising. The campaign description, or pitch, is a principal factor that may influence the behavior of potential donors. This article provides a survey of crowdfunding literature, focusing on linguistic and text analysis of campaign pitches. The review identifies common themes resulting from linguistic analysis. The common themes inform future crowdfunding authors on how to craft a pitch to maximize fundraising potential. The review aids researchers by providing a more in depth look at how language affects the persuasive efforts in crowdfunding.