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"Adopting television as a new channel for e-commerce. The influence of ..."
Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez (2013)
- Lorena Blasco-Arcas
, Blanca Hernández Ortega
, Julio Jiménez Martínez
:
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior. Electron. Commer. Res. 13(4): 457-475 (2013)
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