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"Disentangling the relationship between omnichannel integration and ..."

Yang Li et al. (2024)

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DOI: 10.1108/INTR-03-2022-0222

access: closed

type: Journal Article

metadata version: 2024-08-08

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Yang Li, Jie Fang, Shuai Yuan, Zhao Cai:
Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis. Internet Res. 34(3): 1077-1103 (2024)

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