The Marketplace Partner Program is a series of benefits and resources designed to accelerate our partners' ability to build the best apps and solutions that meet the needs of Atlassian customers.
Once part of the program, partners participate in a vibrant ecosystem including Atlassian’s 300K+ customer base, early looks at product roadmaps, enhanced support, Atlassian-funded programs like our new partnership with Vanta, and so much more; all meant to help our partners leverage the trust that customers place in the Atlassian Ecosystem and in our Marketplace.
Marketplace Partners build, list, and sell apps through the Atlassian Marketplace, helping teams customize and extend the power of Atlassian products.
To get started, create your partner profile.
To become an Atlassian Marketplace Partner, you'll need to meet the requirements outlined on this
page.
The Marketplace Partner Program levels are determined based on requirements in revenue, security and trust compliance, customer support. These criteria demonstrate partners' exceptional performance and alignment with Atlassian’s vision and strategy.
More about the Marketplace Programs on the Partner Portal
The Marketplace Partner Program requirements are shown in the following table:
| Silver | Gold | Platinum | |
|---|---|---|---|
| Paid via Atlassian (PVA) | |||
| All paid cloud and Data Center apps must be PVA | Yes | Yes | Yes |
| Minimum of one paid cloud app | Yes | Yes | Yes |
| Support | |||
|
Response time SLA to Atlassian for customer escalations Monday to Friday based on address in Marketplace profile | <48H | <24H | <24H |
|
Violations | <Partners in any tier must not have any ongoing unresolved violations, as outlined in our policies and as per our Marketplace Partner Agreement. | <Partners in any tier must not have any ongoing unresolved violations, as outlined in our policies and as per our Marketplace Partner Agreement. | <Partners in any tier must not have any ongoing unresolved violations, as outlined in our policies and as per our Marketplace Partner Agreement. |
| Annual gross sales ("Purchase Price" in Marketplace reports) | |||
| Cloud Gross Sales | Minimum $150K annual cloud gross sales | Minimum $750K annual cloud gross sales | Minimum $3M annual cloud gross sales |
| Cloud Gross Sales - Forge | N/A | Minimum $10K annual gross sales from Forge | Minimum $150K annual gross sales from Forge |
| Security and trust | |||
| Paid Bug Bounty Program participation | Public paid cloud app with most installs | All public paid cloud apps >100 installs | All public paid cloud apps |
| Compliance Standards | N/A | SOC II Type 2 or ISO27001:2022 Audit Scheduled for FY26 | SOC II Type 2 or ISO27001:2022 |
| Compliance Validation - 3rd Party Validated Trust Center (please see list of recognized providers, current list is not final) | N/A | N/A |
|
| Paid Bug Bounty Program award amounts meet minimum payout requirements | Yes | Yes | Yes |
Learn more about additional Data Center apps requirements
Disclaimer: Atlassian retains the right to modify, add, or eliminate program requirements periodically at its discretion.
Atlassian reviews each partner's program level in July of each calendar year:
Partner levels are assessed based on the following criteria:
| Criteria | July review period |
|---|---|
| Compliance with the following Marketplace Partner Program
requirements:
| Activities between July 1 of the previous calendar year to June 30 of the current calendar year |
Compliance with Atlassian Security and Trust Programs
*Required for Platinum level | All submissions before July 1 of the current calendar year |
The Marketplace Partner Program Benefits are shown in the following table:
| Partners with minimum 1 PVA app | Silver | Gold | Platinum | |
|---|---|---|---|---|
| Premiere access | ||||
|
Access to one to many communications Partner Portal, Ecosystem Council notes, and Marketplace product/program webinars and marketing webinars | Yes | Yes | Yes | Yes |
| Technical Partner Manager | N/A |
1 hour Bi-Annual |
1 hour Every 4 weeks |
Named 1 hour Every 2 weeks |
| Collaborative Business Plans | N/A | N/A | N/A | N/A |
| Ecosystem Council attendee | Considered | Considered | Considered | Prioritized |
| Marketplace Partner Support from Atlassian, prioritized by tier |
Preferential SLA |
Preferential SLA |
Preferential SLA | |
| Marketing and events | ||||
| Program tier badge in Marketplace partner profile page | Yes | Yes | Yes | |
| Program tier badge for use in marketing collateral | Marketplace Partner | Silver Marketplace Partner | Gold Marketplace Partner | Platinum Marketplace Partner |
| Access to the ecosystem and product marketing campaigns roadmap | Yes | Yes | Yes | |
| Co-marketing opportunities for guest blogging and product launch campaigns | Considered | Preferential | Preferential | Prioritized |
| Atlassian event sponsorship opportunities, including TEAM | Available | Available | Preferential | Prioritized |
| TEAM discounted or free tickets as a sponsor | Available | Available | More tickets | Most tickets |
| Analytics | ||||
| Analytics | Yes | Yes | Yes | Custom via TPM assistance |
| Tools | ||||
| Credits to purchase Atlassian products and Atlassian-made apps for internal use | $2,500 | $75,000 | $150,000 | $300,000 |
| Free access to security tools (Bugcrowd and now, Vanta via our new pilot program) | Yes | Yes | Yes | Yes |
| Free Bitbucket | Yes | Yes | Yes | Yes |
| Early access to programs | Preferential | Prioritized | ||
The partner portal is the place to be for all the resources and the updates around the Atlassian ecosystem.
Eligibility
Marketplace partners with at least one paid-via-Atlassian app and a private domain email address are eligible for partner portal access. We can't approve submissions from public domain addresses such as those from Google or Yahoo.
To request access, submit a ticket to our Developer and Marketplace support team
Quick links
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