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SGT Framework: Social, Geographical and Temporal Relevance for Recreational Queries in Web Search

Published: 07 July 2016 Publication History

Abstract

While location-based social networks (LBSNs) have become widely used for sharing and consuming location information, a large number of users turn to general web search engines for recreational activity ideas. In these cases, users typically express a query combining desired activity type, constraints and suitability, around an explicit location and time -- for example, "parks for kids in NYC in winter", or "cheap bars for bachelor party in san francisco". In this work we characterize such queries as recreational queries, and propose a relevance framework for ranking points of interest (POIs) to present in the web search recreational vertical using signals from query logs and LBSNs. The first part of this framework is a taxonomy of recreational intents, which we derive from those previously seen in query logs and other behavioral data. Based on the most popular recreational intents, we proceed to outline a new relevance model combining social, geographical and temporal information. We implement a prototype and conduct a preliminary user-study evaluation. Results show the proposed relevance model and bundles greatly improve user satisfaction for recreational queries.

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  1. SGT Framework: Social, Geographical and Temporal Relevance for Recreational Queries in Web Search

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    SIGIR '16: Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval
    July 2016
    1296 pages
    ISBN:9781450340694
    DOI:10.1145/2911451
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 07 July 2016

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    Author Tags

    1. activity search
    2. recreation
    3. temporal

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    SIGIR '16 Paper Acceptance Rate 62 of 341 submissions, 18%;
    Overall Acceptance Rate 792 of 3,983 submissions, 20%

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