The optimization of polarimetric contrast enhancement (OPCE) is a widely used method for maximizing the received power ratio of a desired target versus an undesired target (clutter). In this letter, a new model of the OPCE is proposed based on the Fisher criterion. By introducing the well known two-class problem of linear discriminant analysis (LDA), the proposed model is to enlarge the normalized distance of mean value between the target and the clutter. In addition, a cross-iterative numerical method is proposed for solving the optimization with a quadratic constraint. Experimental results with the polarimetric SAR (POLSAR) data demonstrate the effectiveness of the proposed method.