The Strategy of Site Location Based on Business Area Theory:Case Study of Wal-Mart, Carrefour and Metro in Xi’an

Article Preview

Abstract:

Site location is very important factor for a supermarket’s operation. This paper proposed a location model based on business area theory, and three cases, including Wal-Mart, Carrefour and Metro in Xi’an are compared to indicate the model is useful and feasible. The finding may provide direction to new supermarket’s location decision.

You might also be interested in these eBooks

Info:

Periodical:

Pages:

559-562

Citation:

Online since:

October 2012

Export:

Price:

Сopyright:

© 2012 Trans Tech Publications Ltd. All Rights Reserved

Share:

Citation:

[1] [In Chinese] Fei Li, Liu Qian. The comprehensive model of market positioning strategies [J]. Nankai business review, 2004,7 (5): 39-43.

Google Scholar

[2] [In Chinese]Zhongshan Tian. A study on competitive location of urban petrol service station based on business area theory [D]. Huazhong Science & Technology University PhD thesis. 2010.4.

Google Scholar

[3] [In Chinese] Xu Feng, Ruoyu Lu, Dewen Liu. The attractive analysis on outlets[J]. Business Research, 2004, (24): 117-119.

Google Scholar

[4] Michael Levy, Barton A. Weita. Retailing management[M]. Richard Direin Inc, 1992:357.

Google Scholar

[5] Barry J. Babin, James S. Boles, Laurie Babin. The development of spatial theory in retailing and contribution to marketing thought and marketing science[J]. Journal of Marketing Research, 1992(5):127-141.

Google Scholar

[6] [In Chinese] Yan Huang, Chao Wen-ming. Review of case study method [J]. Journal of Jiangxi University of finance, 2008,21 (4): 137-138+144.

Google Scholar

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy