WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.
 Max 98.3 logo with "Playin' it All!" slogan. | |
| Broadcast area | Lakeland-Winter Haven |
|---|---|
| Frequency | 98.3 kHz (HD Radio) |
| Branding | Max 98.3 |
| Programming | |
| Format | Adult hits |
| Subchannels | |
| Ownership | |
| Owner | Hall Communications |
| History | |
First air date | 1990 (as WSCF) |
Former call signs |
|
Call sign meaning | RZ = "Rose" (after previous moniker) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 72687 |
| Class | C2 |
| ERP | 27,000 watts |
| HAAT | 203 meters (666 ft) |
Transmitter coordinates | 27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W |
| Translator(s) | See § HD subchannels and translators |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | max983fm |
Programming
editPrior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station uses the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. The station's schedule is automated, as is typical of most adult hits stations.
The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6th, 2025.[2]
HD subchannels and translators
editWWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W296CS | 107.1 FM | Lakeland, Florida | 139198 | 250 | 131 m (430 ft) | D | LMS |
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W240DB | 95.9 FM | Auburndale, Florida | 76209 | 250 | 62 m (203 ft) | D | LMS |
| W242AK | 96.3 FM | Lakeland, Florida | 76167 | 180 | 83 m (272 ft) | D | LMS |
| W291AG | 106.1 FM | Highland City, Florida | 76175 | 250 | 186 m (610 ft) | D | LMS |
| W300CY | 107.9 FM | Lake Wales, Florida | 145128 | 100 | 122 m (400 ft) | D | LMS |
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W244BJ | 96.7 FM | Lakeland, Florida | 138530 | 250 | 127 m (417 ft) | D | LMS |
Former logos
edit
External links
edit- WWRZ Official Website
- Facility details for Facility ID 72687 (WWRZ) in the FCC Licensing and Management System
- WWRZ in Nielsen Audio's FM station database
- Station history from Central Florida Radio
  | This article about a radio station in Florida is a stub. You can help Wikipedia by expanding it. |
- ^ "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.
- ^ "Eric Michaels & Mike Lee Exit Mornings At Max 98.3". RadioInsight. 2025-01-07. Retrieved 2025-01-07.