OMD Worldwide
| File:OMD Worldwide Logo.png | |
| Company type | Subsidiary of Omnicom Group |
|---|---|
| Industry | Advertising, Marketing |
| Headquarters | New York City, United States |
Number of locations | Over 140 offices in 80 countries |
Area served | Worldwide |
| Services | Media Planning, Communications |
| Website | www |
OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group.
OMD was Adweek Global Media Agency of the Year in 2013 and Media Agency of the Year in 2012 by Advertising Age.[1][2]
History
The agency network was formed in Paris in October 1996 as Optimum Media Direction. It combined the European media operations of Omnicom's ad agencies DDB Needham and BBDO that were then known as Optimum Media and Media Direction, respectively.[3][4] The establishment of OMD was seen as Omnicom's first step towards leaving a media-buying joint venture with WPP called The Media Partnership.[5][6]
DDB Needham introduced the Optimum Media name for its media buying activities in the United States, Latin America and Asia-Pacific in conjunction with the launch of OMD in Europe, but didn't consolidate them with other parts of Omnicom at the time.[7]
In 2000, DDB's, BBDO's and TBWA\Chiat\Day's US media operations were also combined under the OMD name.[8]
References
- ^ "OMD Has Been Selected the Global Media Agency of the Year". Adweek. February 9, 2014.
- ^ Alexandra Bruell (January 23, 2012). "OMD Is Ad Age's Media Agency of the Year". Advertising Age.
- ^ "Omnicom Forms European Media Unit". The New York Times. 18 October 1996.
- ^ "BMP media arm to set up as dependant operation". Marketing Week. 18 October 1996.
- ^ "NEWS: Omnicom rejigs Euro media arm". Campaign. 18 October 1996.
- ^ "DDB, BBDO TO COMBINE EUROPEAN MEDIA GROUPS;NEEDHAM UNIT IN U.S. UNVEILS NEW NAME, TV TOOLS". Advertising Age. 14 October 1996.
- ^ "DDB Needham Renames Media Group". The New York Times. 17 October 1996.
- ^ "Omnicom Makes Its Media Move". Adweek. 28 February 2000.
 | This corporation or company article is a stub. You can help Wikipedia by expanding it. |