Marcel Knobil

I Marcel Knobil metung yang talasulat, talapatuntun (editor), talalimbag, ampong consultant kareng etiketa. Ya mu naman ing talatátag king Brand Council (UK) ampong Superbrands. Ing Brand Council timawa yang aguman a mitataguyud king branding ampong babie galal kareng makababo o pekamasanting a etiketa. Panibalan no murin deng programang Superbrands, at atin atyu kareng 55 ng bangsa.

Linto ne i Marcel king BBC, Sky Television ampong CNN, at pati king radio, kayabe ya ing regular a dake king programang radio king BBC London radio. Magsalita ya murin tungkul king branding, at susulat ya o minambag neng artikulu kareng publikasyun. Miyabe ne i Marcel kareng lupung da reng talasuri (judges) para kareng miayaliwang galal (awards) king industria.

Bibliography

• The Best Ads Never Seen: Advertising Concepts Created by Agencies. Open Eye Publishing (1993). ISBN 0-9516530-1-6.
• Superbrands, An Insight into 50 of the Worlds Superbrands. Creative & Commercial (1995).
• Superbrands : An insight into 65 of the world's Superbrands. Creative & Commercial(1998). ISBN 0-9528153-3-8.
• Business Superbrands. The Brand Council (2000). ISBN 0-9528153-4-6.
• Superbrands: An insight into 100 of Britain's strongest brands. Superbrands (2001). ISBN 0-9528153-6-2.
• eBrand Leaders. The Brand Council (2002). ISBN 0-9528153-7-0.
• Business Superbrands: An insight into Britain's strongest B2B brands. The Brand Council (2002). ISBN 0-9528153-8-9.
• Cool Brandleaders 2002: An insight into Britain's coolest brands. The Brand Council (2002). ISBN 0-9541532-0-0.
• Cool Brandleaders 2003: An insight into Britain's coolest brands. Gardners Books (2003). ISBN 0-9541532-4-3.
• Consumer Superbrands 2003: An insight into 100 of Britain's strongest brands. The Brand Council (2003). ISBN 0-9541532-1-9.

Dalerayan

• The Sports Industry Awards. http://www.sportindustry.biz Archived Mayu 25, 2006 at the Wayback Machine. Retrieved Jan. 26, 2006.
• London Business School (2005). Marketing Conference Archived Eneru 5, 2006 at the Wayback Machine. Retrieved Jan. 26, 2006.
• The Credit Card Awards. Judges. Retrieved Jan 26, 2006.
• Marketing Week (Nov. 13, 1997). Marketing Week to back Superbrands awards event Archived Setyembri 30, 2004 at the Wayback Machine.

Suglung palwal

• Official website of Superbrands
• BBC News: Ducati voted Britain's coolest brand
• BBC News: London 'is UK's coolest' city
• BBC News: Webcast: Rebranding Britain competition results