How we use cookies

Microseven websites use Microseven and third party "cookies" to enable you to sign in to our services and to help personalize your online experience. A cookie is a tiny piece of text asking permission to be placed on your computer's hard drive. If you agree, then your browser adds the text in a small file.

We use cookies to store your preferences and other information on your computer to save you time by eliminating the need to enter the same information repeatedly.

We also work with third party advertising and personalization partners that use cookies to help us display personalized content and appropriate advertising on your visits to Microseven.com and other websites. Cookies placed by our third party partners also assist us with measuring the performance of our advertising campaigns.

Similarly, third parties use cookies to deliver advertising on the internet, whether you are on Microseven.com or another website, based on your visits to Microseven.com and other websites, and to measure the effectiveness of those advertising campaigns. These cookies assist the third parties in identifying the pages you view, the links and ads you click on, and other actions you take on those web pages, and the site from which you came before arriving at a web page.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of Microseven websites and services that depend on cookies.

How we use web beacons

Microseven or third parties with whom we have contracted, or sub contracted, may use web beacons on our website, in our emails, in our advertisements on other websites, or in our advertisements in others' emails. Similarly, third parties whose content or ads appear at Microseven.com, or whose emails Microseven.com sends to our users, may also place web beacons in their ads or emails for purposes of measuring the effectiveness of the content, ads, or email.

A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email. Web beacons help us measure the effectiveness of our website and our advertising in various ways. For example, web beacons may count the number of individuals who visit our website from a particular advertisement or who make a purchase from our website after viewing a particular advertisement or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened, and determining how many times an email message is forwarded.

The information we collect through web beacons may include some limited personal information, and web beacons allow us to recognize users by accessing Microseven cookies. We may also combine the information that we collect through web beacons with other personal information we have collected from you. We use all of this information to better tailor our marketing to you and may use this information for other purposes, such as to enable a shopping cart, customize content on our website and undertake internal research.

We prohibit web beacons on our sites from being used by third parties to access your personal information. We may allow third parties to compile individual information or aggregated statistics from the use of web beacons on Microseven.com by Microseven, its agents, or others, to enable such third parties to determine the effectiveness of online marketing and to allow such third parties to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser's site. Aggregate information is anonymous and may include demographic and usage information. No personally identifiable information about you is shared with partners for this research.

You can make some web beacons unusable by rejecting cookies.