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TGI II (Consumerinsight)

TGI provides in-depth consumer insight through extensive surveys of adults in over 60 countries. Their data is released quarterly and allows unlimited access to profiles of consumers, their behaviors, media habits, activities and attitudes. This information helps brands understand their target markets in greater detail, position consumers against competitors, and identify new business opportunities. TGI covers various aspects of consumer life across many sectors to build a robust understanding of brands and the marketplace.

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59 views2 pages

TGI II (Consumerinsight)

TGI provides in-depth consumer insight through extensive surveys of adults in over 60 countries. Their data is released quarterly and allows unlimited access to profiles of consumers, their behaviors, media habits, activities and attitudes. This information helps brands understand their target markets in greater detail, position consumers against competitors, and identify new business opportunities. TGI covers various aspects of consumer life across many sectors to build a robust understanding of brands and the marketplace.

Uploaded by

tgi_kantarmedia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Consumer insight from TGI

Unrivalled depth of understanding

Accurately describe targets beyond simple demographics Position a brands consumers against its key competitors Create profiles of consumers and discover key target market behaviour Identify opportunities for new areas of business and new product development Understand the brand and target market in greater detail Establish the size of your consumer market place
Details overleaf > > >

Consumer insight from TGI


TGI for brand owners:
TGI is a continuous, single source survey of adults present in over 60 countries worldwide. Based on a robust, nationally representative sample, data is released on a rolling quarterly basis. Subscription to TGI allows for continuous, unlimited access to a TGI dataset, with the data available at your finger tips. Coverage of consumer life includes: Demographics Product usage Media habits Leisure activities Attitudes and lifestyle behaviours

Why TGI?
TGI provides extensive coverage of all aspects of consumer life, from product and service use to brand consumption across a broad range of sectors including: Finance Technology Communications Shopping Sports and Leisure ...and many more TGI allows analysis of key target audiences as well as competitor profiles and assessing the wider market place. By building a profile of consumers based on behaviour and attitudinal insight, TGI assists in brand development and highlighting key markets and audiences for future opportunities. In addition, it facilitates informed sales arguments to retailers, channel partners, sponsors, distributors and customers alike.
For more information, please get in touch: T: +44 (0)20 8433 4428 E: russell.webb@kantarmedia.com W: www.tgi-insights.com

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