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Cashless Society - Groups

This document introduces three groups in terms of their propensity to use cashless means of payment instead of cash: Cashless Converts have the highest propensity; Cashless Cautious have a medium propensity; and Cashless Concerned have the lowest propensity and are unlikely to use non-cash payments, preferring cash.

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116 views1 page

Cashless Society - Groups

This document introduces three groups in terms of their propensity to use cashless means of payment instead of cash: Cashless Converts have the highest propensity; Cashless Cautious have a medium propensity; and Cashless Concerned have the lowest propensity and are unlikely to use non-cash payments, preferring cash.

Uploaded by

tgi_kantarmedia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASHLESS SOCIETY

INTRODUCING THE GROUPS


CASHLESS CONVERTS
Highest propensity to use means of payment other than cash

CASHLESS CAUTIOUS
Medium propensity to use means of payment other than cash

CASHLESS CONCERNED
Lowest propensity to use means of payment other than cash

Cashless Concerned
Embrace a cashfree existence
Open to cashless payments but prefer cash Unlikely to use non-cash means of payment

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