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Corporate Portfolio Analysis

The document discusses several portfolio analysis techniques used to classify businesses and products, including the BCG Matrix, GE Business Screen, SPACE framework, and Direction Policy Matrix. The BCG Matrix classifies businesses as low or high performers based on industry growth rate and firm's market share. The GE Business Screen adds considerations of industry attractiveness and business strength. SPACE evaluates competitive advantages, financial strength, industry strength, and environmental stability. Finally, the Direction Policy Matrix selects strategies based on dimensions of business sector prospects and firm's competitive capabilities.

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Sneha Mulchandani
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481 views8 pages

Corporate Portfolio Analysis

The document discusses several portfolio analysis techniques used to classify businesses and products, including the BCG Matrix, GE Business Screen, SPACE framework, and Direction Policy Matrix. The BCG Matrix classifies businesses as low or high performers based on industry growth rate and firm's market share. The GE Business Screen adds considerations of industry attractiveness and business strength. SPACE evaluates competitive advantages, financial strength, industry strength, and environmental stability. Finally, the Direction Policy Matrix selects strategies based on dimensions of business sector prospects and firm's competitive capabilities.

Uploaded by

Sneha Mulchandani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Boston Consulting Group (BCG) Matrix

BCG Matrix was developed by Boston Consulting Group, USA. According to this technique, businesses or products are classified as low or high performers depending upon Industry Growth Rate

Firms Market Share.

General Electric (GE) Business Screen


General electric of USA, with the support of the consulting firm McKinsey and company developed a more complicated matrix as a technique of portfolio analysis. The GE Business Screen includes: Industry attractiveness in terms of growth rate Business strength of a frim

Strategic Position and Action Evaluation (SPACE)


SPACE involves a consideration of four dimensions as below Firms competitive advantages Firms financial strength Industry Strength Environmental stability

HIGH

HIGH

ENVIRONMENTAl
STABILITY

INDUSTRY

STRENGTHS

low

low

LOW

HIGH

COMPETITIVE ADVANTAGE

Direction Policy Matrix (DPM)


DPM developed by Sheel chemicals UK DPM uses the two dimension to select strategies
Business

Sector Prospects

Unattractive Average Attractive

Firms Competitive Capabilities Weak Average Strong

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