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The Concept of Culture 3. Culture As An Asset or Liability 3.2 4

This document discusses corporate culture and how it can be both an asset and liability for companies. It examines examples of how culture has helped companies like Starbucks and Walmart succeed, and hurt companies like AIG. The document argues that culture should be viewed as a strategic asset and discusses how companies like Starbucks and Southwest Airlines have built strong, functional cultures into their business models. It also addresses how to manage culture as a strategic asset and the costs companies can face when their culture becomes dysfunctional, as Toyota experienced.

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Minh Kei
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31 views1 page

The Concept of Culture 3. Culture As An Asset or Liability 3.2 4

This document discusses corporate culture and how it can be both an asset and liability for companies. It examines examples of how culture has helped companies like Starbucks and Walmart succeed, and hurt companies like AIG. The document argues that culture should be viewed as a strategic asset and discusses how companies like Starbucks and Southwest Airlines have built strong, functional cultures into their business models. It also addresses how to manage culture as a strategic asset and the costs companies can face when their culture becomes dysfunctional, as Toyota experienced.

Uploaded by

Minh Kei
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Introduction
2. The concept of culture
3. Culture as an asset or liability
3.1 Culture as an asset: the example of Starbucks
3.2 The liability and cost of a dysfunctional culture: the example of AIG
4. Strategic assets
4.1 The nature of culture as a strategic asset
5. Culture as a strategic asset: the case of Wal-Mart and K-Mart
6. The ultimate strategic asset
7. The rationale for culture as the ultimate strategic asset
8. Culture as a strategic component of business models
8.1 Culture in the business model of Starbucks
8.2 Culture in the business model of Southwest airlines
9. The cost and value of corporate culture as a strategic asset
10 managing culture as a strategic asset
10.1 Strong and weak and functional and dysfunctional cultures
10.2 The economic costs of the loss of cultural as a strategic asset at Toyota
10.3 Cultural assets and liabilities summary

What is corporate culture?


How is it manifested (how can we see it) in organizations?
Why is it important?
What are the key aspects of corporate culture?
How can it be managed?
What tools are available to help manage corporate culture?

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