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BST Project (Sequence)

This document outlines the sections and content to be included in a marketing project. It includes sections for an introduction to the selected product, competitor analysis of 5 similar brands including price points and profit margins, details on the student's own product like features, packaging, distribution channels, pricing, SWOT analysis, and promotional plans. It also includes sections for social messages, cost effective manufacturing and promotion techniques, factory visit planning, conclusions, photos, and a page for teacher feedback. The document provides a comprehensive guide for students to develop a marketing plan and project report for a selected product.

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prathora
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2K views2 pages

BST Project (Sequence)

This document outlines the sections and content to be included in a marketing project. It includes sections for an introduction to the selected product, competitor analysis of 5 similar brands including price points and profit margins, details on the student's own product like features, packaging, distribution channels, pricing, SWOT analysis, and promotional plans. It also includes sections for social messages, cost effective manufacturing and promotion techniques, factory visit planning, conclusions, photos, and a page for teacher feedback. The document provides a comprehensive guide for students to develop a marketing plan and project report for a selected product.

Uploaded by

prathora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SEQUENCE OF PROJECT MARKETING

(1) COVER PAGE


(a) Title of the project
(b) Name of the student
(c) Class with section
(d) School
(e) Year
(2) Certificate from school
(3) Acknowledgement
(4) List of contents \ Index with page no.
(5) Survey report on the product selected
(6) Introduction About your chosen product (for eg. Mobile phone, chocolate
etc.)Write down important information (one picture) in 10-15 sentences.
(7) Topic with suitable heading
(8) SWOT PROJECT
(9) Select 5 competitive brands that exist in the market.
(1) Important information in 10-15 sentences with pics where ever
necessary.
(2) Competitors USP ( Eg. Jeans Brand quality at reasonable price)
Tagline Switched with emotions.
(3) Print Logo, Label & Tagline
(4) What is the Selling price of your competitors product (in Rs?)
(a) Selling Price of Consumer
(b) Selling Price of Retailer
(c) Selling Price of Wholesaler
(5) What is the profit margin in percentage to the
(a) Manufacturer
(b) Wholesaler
(c) Retailer
(6) What permission and licenses would be required to make the
product?

YOUR OWN PRODUCT


(1) Introduction in 10-15 sentences with necessary pics.
Name of your own product
Its important features (minimum 5 )
Draw label with contents
Draw logo
Draft a tagline
USP
(2) How will u pack your product? ( Packaging)

(3) Which channel of distribution are you going to use? ( 0- level , 1-level, 2level, or 3-level)
(4) Decisions related to warehousing, state reasons
(5) What is going to be your selling price? (In Rs.)
To consumer
To retailer
To wholesaler
(6) SWOT Analysis
(7) List 5 ways of promoting your product.
(8) Any schemes for
The Wholesaler
The Retailer
The Consumer
(9) Means of transport you will use and Why?
(10)
Draft a social message of your label
(11)
What cost effective techniques will you follow for your product.
(12)
What cost effective techniques will you follow for your promotion
plan.
(13)
Grading and Standardization
(14)
Planning and Observation of FACTORY VISIT if any
(15)
Conclusion ( Future scope of your product study)
(16)
Photo gallery
(17)
Appendix ( Extra information about product)
(18)
Teachers Observation- LEAVE ONE PAGE.

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