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Project On Choclate

The document discusses a school project about chocolate. It begins by acknowledging the help and support received from teachers, family members, and friends in completing the project. It then states the goal of creating a chocolate product that is loved by children and adults. The remainder of the document outlines the marketing plan for the chocolate product, covering the marketing mix elements of product, price, place, promotion, and discusses the product's strengths, weaknesses, opportunities, threats, target market, and positioning.

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2K views22 pages

Project On Choclate

The document discusses a school project about chocolate. It begins by acknowledging the help and support received from teachers, family members, and friends in completing the project. It then states the goal of creating a chocolate product that is loved by children and adults. The remainder of the document outlines the marketing plan for the chocolate product, covering the marketing mix elements of product, price, place, promotion, and discusses the product's strengths, weaknesses, opportunities, threats, target market, and positioning.

Uploaded by

singhddn_823090807
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PROJECT ON

CHOCLATE

It is not possible to prepare a project report without the assistance & encouragement
of other people. This one is certainly no exception.”

 On the very outset of this report, I would like to extend my sincere & heartfelt
obligation towards all the personages who have helped me in this endeavor.
Without their active guidance, help, cooperation & encouragement, I would not
have made headway in the project.
 I am ineffably indebted to my principal for conscientious guidance and
encouragement to accomplish this assignment.
 I am extremely thankful and pay my gratitude to my faculty for her valuable
guidance and support on completion of this project in its presently and special
thanks to another faculties for her kind guidance.
 I extend my gratitude to MY SCHOOLfor giving me this opportunity.
 I also acknowledge with a deep sense of reverence, my gratitude towards my
parents and member of my family, who has always supported me morally as well as
economically.
 At last but not least gratitude goes to all of my friends who directly or indirectly
helped me to complete this project report.
 Any omission in this brief acknowledgement does not mean lack of gratitude.

 CHILDRENS LOVE TO EAT SWEET THINGS AND
I WANT TO BECOME A VERY POPULAR AMONG
CHILDRENS ALL OVER THE WORLD.FOR THIS
I WANT TO PREPARE A PRODUCT ie LOVED BY
CHILDRENS AS WELL AS ADULT.
MY PRODUCT IS
CHOCLATE
Marketing management refers to
planning, organising, directing and
control of the activities which facilitate
exchange of goods and services between
producers and consumers or users of
products and services.
Marketing Mix is a set of marketing tools
that the firm uses to pursue its marketing
objectives in a target market. The
variables or elements of marketing mix
have been classified in to four categories,
popularly known as four Ps of marketing
viz., Product, Price, Place and Promotion.
These elements are combined to create an
offer.
 Incommon the word ‘product’, is used to refer only to the
physical or tangible attributes of a product.
 In marketing, product is a mixture of tangible and
intangible attributes, which are capable of being
exchanged for a value, with ability to satisfy customer
needs.
Price may be defined as the amount
of money paid by a buyer or received
by a seller in consideration of the
purchase of a product or service.
There are two types of strategies to
fix the price of product
A. Price Penetration
B. Price Skimming
 There are two important decisions relating to
this aspect one regarding physical movement of
goods and two, regarding the channels.
 Channels of Distribution are set of firms and
individuals that take title, or assist in
transferring title, to particular goods or services
as it moves from the producers to the
consumers.
 Theact of designing and producing the
container or wrapper of a product is referred as
packaging. There can be three different levels of
packaging.
Primary package,
Secondary packagE,
Transport package.
(I) Direct distribution
(II) Indirect Distribution Channels include
i. Manufacturer - Retailer – Consumer
(One Level Channel)
ii. Manufacturer -
Wholesaler - Retailer- Consumer
(Two Level Channel)
iii. Manufacturer - Agent- Retailer- Consumer (Three Level
Channel)
 Promotion refers to the use of communication
with the twin objective of informing potential
customers about a product and persuading
them to buy it. There are four major tools, or
elements of promotion mix, which are
 (i) Advertising, (ii) Personal Selling,
 (iii) Sales Promotion, and (iv) Publicity.
SLICKY AND...
YUMYYY....
 ADVERTISING:
TELEVISION
PRINT MEDIA
HOARDINGS
 SALES PROMOTION:
CONSUMER SALES PROMOTION
TRADE SALES PROMOTION
PRICE
 ALLOWANCES AND DEALS
 DISTRIBUTION AND
RETAILER MARK-UPS
 DISCOUNT STRUCTURE
 LOW COST FOR BASIC
PRODUCT
 PREMIUM SEGMENT
PRODUCT
BEST QUALITY
INNOVATIVE FEATURES
FLAVOURS
BRANDS AND SERVICES
PROMOTION
 ADVERTISING
 SALES PROMOTION
 PUBLICITY
 SPECIAL FESTIVE
ARRANGEMENTS
PLACE
 CHANNELS OF DISTRIBUTION
 OUTLET LOCATION
 SALES TERRITORIES
 WAREHOUSING SYSTEM
 STRENGHT
A. STRONG BRAND NAME
B. EXCELLENT ADVERTISING AND VISIBILITY
C. GOOD PRODUCT DISTRIBUTION AND
AVAILABILITY
D. LOTS OF FLAVORS AND VARIETIES AVAILABLE
WEAKNESS:
A.FOOD PRODUCTS HAVE A LIMITED SHELF LIFE.
 SEGMENT: PEOPLE WANTING TO HAVE A
SWEET BITE

 TARGET GROUP: ALL PEOPLE IN THE UPPER


AND MIDDLE CLASS

 POSITIONING: FEELS GOOD BETTER


OPPORTUNITY:
A. TIE-UPS WITH CORPORATES
B. CHEAPER PACKETS FOR RURAL AREAS.
THREATS:
A.HEALTH CONSCIOUS PEOPLE AVOIDING
SWEET.
B. HONEY
 OUR CUSTOMERS ARE HIGHLY LOYAL TOWARDS
THE PRODUCT.
 THE AD WITH ACTRESS ENDORSING HAD A
HIGHER BRAND RECALL.
 THANX FORWTACHING THIS PRESENTATION I
HOPE YOU LIKE IT........

SHARE WITH YOUR FREINDS......

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