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History of Advertising in Images

The document traces the history of advertising media from the first newspaper ad in 1704 and magazine ad in 1742. It highlights several innovations over time including the use of color, slogans and trademarks in print media. The development of radio brought new formats like informational, jingle and celebrity-endorsed ads. Television commercials evolved from sponsored programs to include demonstrations and ad-libbed pitches. More recent developments featured micro-targeting of consumers and proliferation of data online, moving advertising beyond product claims to the World Wide Web.

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469 views33 pages

History of Advertising in Images

The document traces the history of advertising media from the first newspaper ad in 1704 and magazine ad in 1742. It highlights several innovations over time including the use of color, slogans and trademarks in print media. The development of radio brought new formats like informational, jingle and celebrity-endorsed ads. Television commercials evolved from sponsored programs to include demonstrations and ad-libbed pitches. More recent developments featured micro-targeting of consumers and proliferation of data online, moving advertising beyond product claims to the World Wide Web.

Uploaded by

simalaura
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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1704 - First Newspaper Ad

1742 - First Magazine Ad

1842 - (US) - First advertising agency


1882 - Procter & Gamble Co.

begins advertising Ivory soap ($11,000)

1889 - (Canada) - First Canadian


agency
McKim -- sold newspaper space to

advertisers

MEDIA: NEWPAPERS AND


MAGAZINES
INNOVATIONS:

Color

Slogans and trademarks

MEDIA: PRINT AND RADIO


Consumer movement
Books Upton Sinclairs The Jungle
Laws

INNOVATIONS (REACTION):
Long copy
Reasons why advertising
Credible spokespeople

EXAMPLES OF EARLY RADIO ADS:


Mostly informational
Brisk Toothpaste (1940s)
Ting Pimple Cream (1950)

MEDIA: PRINT, RADIO, BROADCAST TV


Sponsored programs commercials
INNOVATIONS (EXECUTION):
Jingles
Ad-libbed
Program talent as spokespeople
TV: demonstrations

CELEBRITIES
George Burns

Bing Crosby

Judy Garland

Donna Reed

1959

1962

EXAMPLES OF LATER RADIO ADS


Jingles
Tempo Cigarettes (early 1960s)
Lucky beer (1963)
Coke (next page)

TELEVISION ADS
Lucky Strike Cigarettes
Marlboro Cigarettes
Westinghouse Refrigerator
Edsel Car (1958) [video]
Coke - Hilltop (1971)
Coke -- Mean Joe Green (1979)

MEDIA: PRINT, RADIO,


TV (BROADCAST, CABLE)
Unique Selling Propositions (USPs)
Positioning
Brand equity
Segmentation

ADVERTISING ICONS

MEDIA: PRINT, BROADCAST,


INTERNET

Proliferation of data sources

Not focused on claims or products

Micro-targeting

World Wide Web

Ads are the cave art of the


twentieth century.

Marshall McLuhan
(professor)

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