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Marketing Funnel Analysis

This document summarizes a strategy retreat for an organization. Several initiatives went well over the past period, including new LMS development, CRM implementation, UX design, digital marketing campaigns, content partnering, website design, and brochure design. The digital marketing funnel metrics are presented, showing traffic, leads, applications, and enrollments. Ways to improve conversions are discussed. Areas for improvement include addressing limitations as a new startup with few resources, and introducing additional program levels and an executive program. Improving team dynamics through recreational activities and gatherings is suggested.

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Arvind Maharajan
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158 views21 pages

Marketing Funnel Analysis

This document summarizes a strategy retreat for an organization. Several initiatives went well over the past period, including new LMS development, CRM implementation, UX design, digital marketing campaigns, content partnering, website design, and brochure design. The digital marketing funnel metrics are presented, showing traffic, leads, applications, and enrollments. Ways to improve conversions are discussed. Areas for improvement include addressing limitations as a new startup with few resources, and introducing additional program levels and an executive program. Improving team dynamics through recreational activities and gatherings is suggested.

Uploaded by

Arvind Maharajan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Strategy Retreat

Arvind Maharajan
April 29th, 2014

1.What went well?

1.What went well?


New LMS Development CRM Implementation
UX Design

Digital Marketing Campaigns

Content Partnering
Website Design
Brochure Design

1.What went well?


New LMS Development CRM Implementation
UX Design

Digital Marketing Campaigns

Content Partnering
Website Design
Brochure Design

DIGITAL MARKETING

SALES FUNNEL
Generate Traffic
Generate Leads
Get Applications
Get Enrollments

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
Generate Leads
Get Applications
Get Enrollments

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
Leads - 3241
Get Applications
Get Enrollments

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
Leads - 3241
Get Applications
Get Enrollments

6.6%

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
Leads - 3241
Applications - 433
Get Enrollments

6.6%

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
13.4
%

Leads - 3241
Applications - 433
Get Enrollments

6.6%

Improving Conversions
>Triggered a 3-Day Video Tutorial Campaign
Learn Predictive Modeling in 3 Days &
Predict the winner of 2014 Elections!
>Sent weekly Newsletters about Analytics

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
13.4
%

Leads - 3241
Applications - 433
Enrollments - 86

6.6%

DIGITAL MARKETING

SALES FUNNEL
Traffic 49,343
13.4
%

Leads - 3241

6.6%

Applications - 433
Enrollments - 86

20%

2.What didnt go well?

2.What didnt go well?


PGPBA was a startup with very limited
resources
Being a new program we had to pave our
own path

3. What can be improved in


your area and how?

3. What can be improved in your


area and how?
Introducing Levels in Programs to increase repeat
customers
PGPBA Level 1; Level 2; Level 3

Building an exclusive team for blended/executive


programs @ Gurgaon

4. What can be improved in


the organization and how?

4. What can be improved in the


organization and how?
Improving Team dynamics
Improved team dynamics helps in better productivity

4. What can be improved in the


organization and how?
Improving Team dynamics
Improved team dynamics helps in better productivity
How?
Recreational activities on/off Campus Carrom, cricket,
parties,etc.
Weekly/Monthly get-togethers on campus

Thank
You

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