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Cold DM Playbook

The Cold DM Playbook outlines a strategy for engaging potential clients through direct messaging by establishing rapport, clarifying goals, and addressing pain points. It provides specific scripts and techniques for initiating conversations, creating curiosity, and transitioning to a sales pitch. The playbook emphasizes the importance of personalizing messages and following up effectively to secure phone calls and ultimately convert leads into clients.

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Kashif Ali
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18 views5 pages

Cold DM Playbook

The Cold DM Playbook outlines a strategy for engaging potential clients through direct messaging by establishing rapport, clarifying goals, and addressing pain points. It provides specific scripts and techniques for initiating conversations, creating curiosity, and transitioning to a sales pitch. The playbook emphasizes the importance of personalizing messages and following up effectively to secure phone calls and ultimately convert leads into clients.

Uploaded by

Kashif Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cold DM Playbook

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Strategy:
Open

Relate/Rapport
Transition to [Your Niche] ASAP

Clarify Goals

Label With Problem


Overview Past Pains

Create Curiosity

CALL THEM

OPEN
Hey [Name], appreciate you giving me a follow/like/comment? Curious
what caught your eye.

#1 We saw you there Hook


Hey, [Name], I saw you on (platform) that you are the top (target market) in
(city) and here's why I am reaching out (reason).
Hey, [Name], I saw you on the first page of google for plumbers in Atlanta
and I needed to tell you that the average conversion rate on a homepage is
1% and the average conversion rate on a sales page is 5%. So, you're
leaving up to five times the amount of money that you're making every
single month on the table by not having a sales funnel.
#2 I noticed you didn't Hook
Hey, [Name], I noticed you didn't have a sales funnel attached to your ads.
Hey, [Name], I noticed that you were sending people from your ads directly
to your homepage which has been shown to convert a lot lower.

Hey, [Name], I saw your AD online and I clicked on it and I went on your
homepage.
Did you know that the average conversion rate on a homepage is 1% and
the average conversion rate on a sales page is 5%.
So, you're leaving up to five times the amount of money that you're making
every single month on the table by not having a sales funnel.

Hey, [Name], I saw your [marketing related stuff] and I checked it and I
went on your homepage.
Did you know that the average conversion rate on a homepage is 1% and
the average conversion rate on a sales page is 5%. [Must throw a
marketing stat that can show how we know something that we have can
scale their business]
So, you're leaving up to five times the amount of money that you're making
every single month on the table by not having a sales funnel. [Point out
what they are currently missing that could potentially scale their business]

Hey (first name)


How you found them
Personalized Complement
Question

Ex.

Hey John!
Found you off Alex’s account / saw you just followed
Saw you own a gym, looks amazing.
How long have you been in the game?

Hey! Awesome to connect. How are things on your end by the way?

Relate
Relate all points back to not having systems to scale or don't know how to
scale or solve [the problems]. That’s it
COLD (people you cold message who don’t know you)
POINT HERE IS TO RELATE AND SEEM LIKE A REAL PERSON, NOT CREEPY
Examples:

I see that you have pretty targeted audience, do you have an organic sales
funnel?
I see that you run ads, are they costing you too much?

TRANSITION
Oh wow I see but does getting most of your leads [desired outcome]
through organic channel [unique approach] seem hard for you?

Oh, wow I see but are you working towards something specific to overcome
[the problem]?
SALES CONVERSATION BEGINS*
1. Acknowledge & Compliment

2. Then follow with the next question in sequence.

Okay, wow so you're getting/ [current outcome] but want to [desired outcome]?
Oh wow! You're a truly a legend/superman for sticking it out. [Compliment]

CLARIFY GOAL
So what are you trying to do right now is to get quality clients [desired
outcome]? What are your goals?
What do you feel need the most help with to [desire outcome]?

LABEL WITH PROBLEM


Got it. So you’re trying to scale to 6-figure/to get 20 clients/to make
20000$ [desired outcome] per month. Totally get it. What’s been your
biggest struggle/hurdle?
Got it. I have a free copy of my 3 shortcuts to land your next online client
cheatsheet. No strings attached or whatever. Want a copy? [give them
immediate result]

OVERVIEW PAIN
What have you tried before?

How’d that work for you? For how long?

CREATE CURIOSITY
Totally get it. I have a bunch of clients who were in the same boat. Definitely
have some suggestions for you (if you even want to hear them). I just like to
ask before spurting out advice lol

Totally get it. Well, I would love to show you our system that’s crushing it for
coaches/consultants/course creators getting them 10 clients per month
[how we are successfully bringing results]. Would you wanna check it out?
Happy to show you everything and hook you up. Pure value just to help out

GET ON THE PHONE


If they have time to be messaging you, they have 5min to get on a call.

Awesome it would take me 23498 pages to type out haha but whenever we
both have a minute we can hop on a quick call and I can explain them.
Would you be up for that? (no pressure)
Awesome it would take me 23498 pages to type out haha but I have made a
premium masterclass where I explained how to solve all the problems that
you are currently facing. Here is the link
Mind if I drop you a few useful resources and follow up in a few days
instead to see what you think?

TWO OPTIONS
1) SET A TIME (WAYY less preferable, its a 5min call, you have to do it THAT
DAY) TKAD. TIME KILLS ALL DEALS.

Cool. Here’s my scheduling link so we can sync up. I’m going to keep my
chat open, once you grab a time, just let me know so I can confirm it on my
side.

IMPORTANT TO LEAVE AN OPEN LOOP

FOLLOW UP
hey, any issues?

saw you didn’t grab a time, everything good?


Out of respect to you and your time, this is the last message I’ll send. A
simple “yes” or “no” will
do.

Cold DM Scripts:
Are you still looking to [4 word desire]?
No images. No frills. No links. Just a question. Nothing else. This message is
money for getting leads to engage. And it’s among the first things I do when I
invest in a new business.
Here are a few examples:
Are you still looking to
…buy your dream home?
…get more sales leads?
…tone up your arms?
…open an online store?
…start a youtube channel?
…build your personal brand?
…build a cleaning business?
…boost your SAT score?
…get more gym clients?
…boost your credit score?
…get that six pack?
…write your first book?
…buy your dream boat?

Pro Tip: Use “still” if you are reaching back out to a list. IF you are reaching out
to a list cold (for the first time) remove the “still.”

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