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Presentationon Ge Disrupting Innovation: Submitted To: Mrs. Kokil Jain Aibs

This document summarizes a presentation on GE's strategy of disruptive innovation. It discusses GE facing challenges from growing developing economies like India and China. It introduces the concepts of glocalization - developing products globally but customizing locally, and reverse innovation - developing products in emerging markets and distributing them globally. It argues that for GE to grow faster and not be destroyed by emerging giants, it needs to master reverse innovation. It provides examples of how products developed for emerging markets could create new markets in developed countries as well, allowing GE to expand at lower price points.

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anmolgarg129
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49 views5 pages

Presentationon Ge Disrupting Innovation: Submitted To: Mrs. Kokil Jain Aibs

This document summarizes a presentation on GE's strategy of disruptive innovation. It discusses GE facing challenges from growing developing economies like India and China. It introduces the concepts of glocalization - developing products globally but customizing locally, and reverse innovation - developing products in emerging markets and distributing them globally. It argues that for GE to grow faster and not be destroyed by emerging giants, it needs to master reverse innovation. It provides examples of how products developed for emerging markets could create new markets in developed countries as well, allowing GE to expand at lower price points.

Uploaded by

anmolgarg129
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AMITY

UNIVERSITY

PRESENTATIONON GE
DISRUPTING INNOVATION

Submitted To:
Mrs. Kokil Jain
AIBS

Submitted By:
Anmol Garg
(A1802014082)
Aditya Agarwal
(A1802014167)
Vishal Singh
(A1802014062)
Pulkit Narang
(A1802014063)

THE SITUATION GE FACES

AMITY
UNIVERSITY

GLOCALIZATION
develop great products at home and then distribute worldwide,
with some adaptations to local conditions.
the optimal trade-off between the global scale so crucial to
minimizing costs and the local customization required to
maximize market share.
All this is changing rapidly growing developing economies. India
and china.
REVERSE INNOVATION
developing products in countries like China and India and then
distributing them globally.
If GE doesnt master REVERSE INNOVATION, the emerging
giants could destroy the company.

WHY REVERSE INNOVATION IS IMPORTA

AMITY
UNIVERSITY

A rigorous analysis of GEs


if they took full advantage of opportunities that GLOCALIZATION
had ignored, they could grow two to three times faster there.
Assumptions of GLOCALIZATION were questioned
Are emerging economies largely evolving in the same way that
wealthy economies did?

Emerging markets are becoming centres of innovation in fields


like low-cost health-care devices, carbon sequestration, solar and
wind power, bio fuels, distributed power generation, batteries,
water desalination, microfinance, electric cars, and even ultralow-cost homes.

more than happy with high-tech solutions that deliver decent

AMITY
UNIVERSITY

Products that address developing countries special


needs cant be sold in developed countries because
theyre not good enough to compete there?

can create brand-new markets in the developed world,

to succeed in the era of broader access and reduced


reimbursement the business will probably need to increase
by 50% the number of products it offers at lower price
points. Ex. The compact ultrasound by GE Health Care

New competitors from the developing world like Mindray,


Suzlon, Goldwind, and Haier .
The effect of the financial crisis on the developed world
China plans to become a major global force in transportation
and power generation.

Jeff Bezos

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