The six essential factors of organization excellence:

Right Customer Focus which includes identifying and then connecting customers with
relevant products and services.

Consolidation of Current Business including restructuring, mergers, acquisitions and more.

Operational Efficiency across the organization. Dr. Asher suggests this step may be most
important for long-term profitability and includes things like TQM and benchmarking
activities.

Exploring New Markets.

Human Resource Management which includes attracting, retaining, developing, and career
planning.

Corporate Image Building by developing the company’s reputation in the mind of

customers.

These can be considered the backbone for any business to succeed in fierce competitive
environments.
What is On-Site SEO?

On-site SEO optimization is a process that is done on the site. The job is to make the pieces of
each page of the site attractive, that attract search engine bots.

If you have already created your site, then we need to do is to modify the parts of your website
especially those which are given more weight by the search engine on their undergraduate
organic search result pages.

But you must not forget that even if you’re trying to make your site attractive for the search
engine bots, it should also be appealing to the humans who visit your site.

Major search engines, ie Google, Yahoo, MSN penalize sites that are made for the search engine
alone. So instead of reaching a higher ranking on search result, if the site is been penalized, you
will never find it on the SERP, not even on the last page of it.

Why should they penalize sites that are for the search engines alone?

Search engines are just tools. They are designed so that users could easily find the specific
website that contains the information they are seeking.

Now if you have a site that has useful content for Internet users, and you are just upset with the
normal result, you need to do is to make some modification on the parts of the site.

On-site SEO implementation

1.) Domain

If you have not yet setup your site, then choose the domain that is relevant to the theme of it.

For example, if you want to build a site that talks about cars, car models, events and car races,
then you need to use a domain that mentions cars, for example, “Yourcarsinfo.com”.

However, if you had a record field that is not relevant to the topic of the blog, it’s just ok. But it
would be better if the domain is relevant to the topic for your SEO that carries more weight.

2.) URL

The URL of each page of your blog should contain important information about the page. For
example, a page that talks about the calendar of events, you can use the URL: “Yourcarsinfo.com
/ calendar-events.html”

The reason for doing this is because there are other bloggers who tend to link in your blog page,
just using the URL instead of using anchor text.
In other words, a URL that contains information about the page will give Internet users and also
the search engine relevant information on this page. While Internet users will be attracted to click
the link at the other sites, search engines will give more weight to that particular page keywords
found in the URL.

But then you need to avoid excessive use of keywords in the URL so that it can only cause a
penalty from the search engine.

3.) Page Title

Make the page title accurately describe the blog. In our example, our blog is about cars, car
models and race events. Therefore, make your page title that accurately that it  describes the
blog, it should be “Cars: Information, models and race events.”

Make sure that each one has its own Web page Title Page other wise the search engine will be
forced to consider another page with the same title page as duplicate copies and therefore the
search engine will also be obliged to choose it as home page and others will be thrown into trash.

And one more thing, the page title should be short, but very descriptive.

4.) “Description” Meta Tag

SEO gurus have different thoughts on the “Description” meta tag of web page. Others say that it
is not already used by search ranking pages. But some say that search engines are still giving
weight to the contents “description” and meta tag.

Whatever the truth is, we must make use of it. It is often because the search engines use the same
content as the site description listed in the SERP.

5.) Content

Your blog content are the articles published on blog. Make sure that your articles are unique and
with the best quality and are relevant to your blog. Make use of relevant keywords and their
synonyms in composing your article.

Properly use the H tags (H1, H2, H3, H4) and “black” (strong) text style. Some SEO experts say
that search engines are placing greater weight on the keywords defined by the “H” tags and
“Bold” tags.

And, of course, make sure you link the articles by using your targeted keywords as anchor texts.

And if you use the images in your articles, make use of “ALT” tag.

6.) Sitemap
HTML sitemaps might be helpful to your visitors to find the information they are seeking.
However, HTML sitemaps and XML sitemaps are also very important for the search engine that
will find and spider all pages of your blog.

How Does Search Engine Work

Basically there are two types of search engines. The first one is robots which are called
crawlers or spiders. Search Engines is making use of spiders to index websites. As soon as you
submit your website pages to a search engine by implementing their necessary submission page,
the search engine spider will index your entire site. A ‘spider’ is an automated program
specifically run by the search engine system. Spider visits a web site, read the content on the
actual site, the site’s Meta tags and also follow the links that the site connects. The spider then
returns all that information back to a central depository, where the data is indexed. It will visit
each link you have on your website and index those sites too. Some spiders will simply index a
specific number of pages on your site, so don’t create a site with 500 pages!

The spider will frequently come back to the sites to test out for any information that has changed.
The rate of recurrence with which this happens is determined by the moderators of the search
engine.

A spider is nearly like a book where it contains the table of contents, the actual content and the
links and references for all the websites it finds during its search, and it may possibly index up to
a million pages a day.

At the time when you ask a search engine to find information, it is essentially searching
throughout the index which it has created and not truly searching the Web. Different search
engines produce different rankings for the reason that not every search engine uses the same
algorithm to search through the index.

One of the things that a search engine algorithm scans for is the occurrence and position of
keywords on a web page, but it can moreover identify artificial keyword stuffing or spamdexing.
Then the algorithms analyze the way that pages link to other pages in the Web. By glance how
pages link to each other, an engine can both verify what a page is about, if the keywords of the
linked pages are related to the keywords on the original page.

Expert’s Guide For Link Buildin

Inbound One-Way Theme Based Link Building is usually considered as the best method to
improve popularity. It creates the natural links for your website. For example if your website is
related to dedicated servers then you need theme based links from other web hosting related
websites. It is very difficult to obtain or keep maintain these links as they are very important for
top ranking web hosting sites in all search engine. These theme based links play important role to
create reliable ranking for your website in search engine results pages (SERPs).

These links surely grows the web pages naturally. Theme based links from content rich websites
are very useful for your site. These type of incoming links helps you to get top search engine
indexing. When you submit your website in correct category which is relevant to your site, you
get theme based link back from that directory. Usually search engine crawl highly popular
submission sites on daily basis and when you submit your website in these directories, it is also
crawled by search engines. Accordingly, your website gets more traffic or visitors from these
sites.

These are the best ways to get high quality traffic.

You can also generate these type of links from non-competing vertical markets which try to have
the resemblance in themes. If your company or organization is in technology and learning sector,
you can also find incoming links from various gadgets and technical websites. These fields offer
theme based quality links to your website.

Following methods are also helpful to get wide traffic and high search engine ranking:

Web Directories: Try to submit your website to more and more web directories. This is a boring
process in order to search for  several hundred of back-links. Always submit your links
manually, avoid automated submitter for submissions.

Press Release: Submit Press Releases to high pagerank sites. A fresh and unique content will be
beneficial to post in press release. This is one of the best way to distribute your services widely.

Link Exchange: You can also exchange your links with related Websites. This is known as
reciprocal linking.

Article Submissions: Create an appropriate and unique article related to your services or
business and submit it to article directories for back-link and traffic. You can place links in
article body, titles, and author area while doing article submissions.

Always remember that, these directories should have good PR.

Social Media website Profiles: Create your own profiles on social sites. These types of websites
are having more traffic because there are several visitors who visit them daily.

Social BookMarking: Bookmark your website on highly popular bookmarking websites.

Forum Signatures and Posting: Create a new user profile here and post new thread in relevant
category. Here you can make your own signatures that will have backlinks for your website.

Blog Commenting: You can post comment on other blogs which are relevant to your websites
but don’t ever spam.
Google Personalized Search Engine System

Google has come up with some new changes in their search engine where they have tried to
personalize the search engine results which may take the web-surfing to new levels.

The new Google Personalized Search Engine system is the biggest change in SEO History that
is designed to help the viewers to find that they are looking for in easy and specialized way.The
new system of Google basically works in this way, if someone is searching for some answer and
clicks on a website that they often visit that has that answers, then that site will rank higher than
others the next time they go to search for the same query. If you like the answers in wiki answers
than some other website, Wikipedia will rank higher on the list because Google knows that you
like that site more than other websites.

To take the advantage of Google’s new personalized search, you don’t need to keep signed-in to
Google account nor you need a Google account. It is available in 40 languages worldwide. The
Google personalized search also works with less specific keyword terms. If you type in a general
term like “new phones” and frequently check for the relates websites from search engine, then
the websites that you usually prefer to visit, will rank higher than other websites for “new
phones”. In this way, google will help you to get the information you would normally like to
check out first.

So what if you are looking for some more general search? If the new general search doesn’t
impress you, you can simply turn off the customization setting that is found under “view
customizations” on Google. Google only keep the customized search information records for
180 days and it is completely different from a users Google account and web history.

Google’s new personalized search tool makes users feel more comfortable in their search and
makes it more easier for them to get that they are looking for. It’s giving the internet more of a
personal touch, making it simple for those who are new to the web and more helpful for regular
web surfers.

Does Search Engine Optimisation(Optimization) Works With Search Engine Spiders?

Search engine optimisation (optimization) is very important for a website. To get the process
work well, it will be good to combine search engine spiders with this process. You can use these
spiders for your SEO needs.

It is good to know first what a search engine spider is. It is a procedure that monitors the Internet
to index sites. It monitors things like how frequently a site is updated, links to a main page and
references on other pages. When a spider finds more things it will be pretty much easier for a site
to be listed at a good ranking on a search engine.

The most beneficial thing that can be pretty much helpful for your SEO needs is to keep a link to
all the key pages on every page of your site. These key page include things like your main page
or other type of pages including important things like categories of your site. It doesn’t matter at
all what the links look like. As much as they are included, they will be useful.  This will help the
main page to get onto the search engine and  at a better position.

Sometimes the web hosting company that is providing you the hosting services can make an
impact on your search engine results. A web hosting company in UK can help you a lot with
getting more respect from search engine spiders. This can be the case if that hosting company is
related to a search engine. A hosting organization linked to a web search engine can help. This is
for the reason that your site will be easier to find on a typical engine.

Getting links for your site from other websites can also help. Submitting your site to lots of 
directories is one of the best example of this. Directories can work with listing information on
websites relating to various categories. Not only you will be able to get your site listed for more
people to find but you will also get it to work with search engine spiders.

You should observe these things with UK search engine. These features deal with things like
getting links set around your site to your front page or other key pages.

Secret Of SERP

As all website owner knows, SERP is the short form of “Search Engine Results Page,” that
beautiful list of links that you want your web page to be at the top of all the time. There’s no real
point to this article, it is just to improve some general observations of SERPs as if they were
gorillas in the mist!

Search engines like a scraper just as much as a low-ranking site.

A “scraper” is a site that just steals your content from your page and reposts it, with a link back
to justify the plagiarism. The thing that irritates you is when you search for your site plus a
keyword, and five scraper sites comes up before yours. Every now and then when Google is re-
building their index, you’ll see this.

High bounce rates aren’t always bad.

Here’s the thing that sounds pretty bad: when the user bounces and instantly clicks another link
in the SERP! This tells the search engine (rating these times with their redirected hashed links)
that the user did not find what they were searching for on your site. However, when the user goes
from SERP to your site to one of your ads – well, that’s a good thing, then, isn’t it?

SERPs are important in reputation management as well.

Lots of webmasters try to play the trick with several sites into the top results for the same terms,
reasoning that if they have to compete with someone, they can at least compete with themselves.
This makes bad sense from an SEO standpoint, but good sense when you want to make sure that
all of the top links about you are written by you or your “friends.” It keeps bad press low on the
page, you know.

Studies and analyses show that ranking 1-10 on a search will get about 88% of all clicks.

The remaining 12% goes to results 11 to infinity…

The Google ‘promote-remove-comment’ buttons so far are still a cypher.

You can only see them if you log in with your Google account. So far they seem to have little
effect of changing results. It is doubtful that Google would allow the public to handle its results
this way. So it’s a feedback feature of some sort, while keeping the superfluous purpose of
allowing the user to customize how the links show up on their own SERP. Which is different for
everyone. So what’s the point? Do users make the same search day in and day out, and if so why
would they want to change the natural order?

The meaning of  “Cited by” in a SERP is a link that goes to the result from one or more pages
with a “.edu” domain.

Getting a link from a .edu website surely helps for ranking higher in search engines. It is just
enough to  puts your site in the pink forever; you could just about spam “mesotheleoma” to the
page after that and it’ll still rank high. Also, trusted authors are tracked by this system and
ranked higher, even on hits that have nothing to do with the reference.

One of the easiest way to rank higher for a high-competition keyword is to misspell it!

Deadly Sins Of SEO

SEO is a trade with two sides: one the easy one are obvious mistakes you shouldn’t make, these
are the deadliest, and another which is the most difficult one that will give you that extra edge is
SERPs. The easy ones can be reviewed in ten easy and again obvious lists. But no matter how
easy every now and then I see a website that extremely violates one of these or perhaps even
more. Dooming it to the very end of SERPs. So for the record for everyone out there here they
are:

1. Do NOT include your URL in your website’s title.

I know it may seem cool to let everyone know which website they are on but I think we all know
where they have to look in order to know where they are. And to be honest if they can’t figure it
out heck just leave them lost in the vast world of the Internet. Seriously though this will bring
your SERPs even lower since the url of your website will barely be found in your content. Links
do not count.

2. Your title should be maximum 65 characters long.

Keep it short I don’t think you have that many related keywords on one page. And remember to
cut out ordinary words that you can never even hope to rank for like “it”.
3. Do NOT repeat keywords in your description.
You may now think Google cares about your description but it does and repeated keywords will
get you stupid penalties for no reason. And try to keep it at maximum 200 characters.

4. Again Do NOT repeat keywords in your keywords META tag.

This is just like asking for your website to disappear people.

5. Do NOT join those tacky link exchange sites.

Sure they promise you links, but those links are put on a page with NOTHING but links. So there
is no use to you. Instead it’ll give you a temporary boost until Google figures it out and BAM!
next thing you know your website is out of SERP‘s.

6. Keyword stuffing is just a stupid plan.

You may be curious to put nothing but your keywords on a page but if you do tell how it turns
out in a year or two. I don’t think I need to warn any smart people out there.

7. Stay away from BLACK HAT TECHNIQUES.

We all have heard of the mind blowing techniques to get your site on top of the SERPs, but what
they don’t tell you is how long you are going to keep that top spot. It gives a good effect for a
short time and after that the website is BANNED from Google.

8. Navigation is also important for the Search Engines.

So keep them html or php or anything they can see also.  Configuring XML sitemap will help the
bots for site navigation.

9. Beyond SEO
The last mistake is optimizing your website for every search engine out there except, oh, that’s
right the user. After all your work getting visitors from SERPs and when they get there they
immediately leave. Because you’ve forgotten that the whole point of SEO is the user.

It doesn’t matter what others think these are the things you need to take care of first. Keep these
things in mind and THEN move on to advance techniques. Which I happen to plan on covering
extensively in the future.

How To Create A Unique Web Content?

When you start creating web content, you need to start with analysis and research first. The
purpose of writing content is to keep your website updated with friendly fresh content. As we
have to provide new information that helps in achieving higher rankings for the website the
content posted should also be of high quality. High quality content must be reliable, useful and
authentic to a user. There are many ways to create unique and fresh web content.

A web content writer should always make sure that he writes a valuable content that could help
to drive good traffic for the web site. A writes should do a good research to learn the queries
typed by the visitors. It is pretty easy to obtain the knowledge by having a look at the queries that
are typed by the people in search engines. A writer is always able to create unique content that
render authentic and vital information to the readers. A writer can also create a landing page that
surveys the queries the are used by the visitors. These strategies can help in improving the
business sales. A marketer should always update the content regularly. It is good to update the
website with new and credible information from time to time. The visitor should find some
interesting and fresh information every time as it will help in turning the visitor into regular
visitor and search engine also recognize the relevance of regularly updated content. This strategy
can help you a lot in making the website user-friendly. The content should be updated at least
once in a week. If you think that the topic is commonly discussed, there is one good option to
create a forum as that help in keeping the content fresh. You can also create and use the blog for
updating your site regularly. Submitting articles to different article directories, book marking
them can help in improving the visibility of web site. Indulging in newsletter writing, submitting
press release, business profile writing, promotional writing, legal writing can also help in a very
good way.

A informative and unique content plays an important role in improving the online visibility and
can also help to boosts the online business sales. By making use of fresh content, a marketer can
give a good shape to his business image and make a good benefit by creating a unique web
content.

Know More About SEO Myths

You may be thinking that you know all the things about SEO process. OKAY, think once again.
Some of the things you know may just be myths. There are lots of SEO myths that webmasters
and SEO experts are not aware of. Here are some top myths that you should know.

 Anyone can perform search engine optimization.

 SEO is performed by only whose who are selling the products online.
 SEO companies can guarantee top ranking position to their clients base.
 SEO can give instant result. Just optimize your site properly and you can expect to rank
higher in search engines on the next day.
 Build more quality links.
 It is okay if you copy the content from other sites or article directories and paste it on
your site.
 Its okay if you are not writing unique content for your blogs or websites since you can
just syndicate articles from directories.
 You don’t need to do anything else after optimizing your website.
 Only matters is, Search Engine ranking.
 Good number of links are good but only matters is QUALITY not QUANTITY.
 Submission to web directories are not required.
 Updated content is not required for website.
 Rather than wasting your money in hiring SEO professional, you should do it yourself.
Only if you are an expert.
 You don’t need to optimize your Web Design.
 Navigation of your website does not have anything to do with Search Engine Ranking.
 Search Engine must be important, rather than a targeted market.
  Site visitors are pretty intelligent and they know how to browse the website so you don’t
need to worry about usability.
 Flash is one of the best way to present your message.
 You can write all that you want in your websites content.
 You don’t need to add keywords in your website content.
 Using large image files can make site more attractive.
 Its not at all a problem if it takes some time to load the website because there are more
broadband users than dial ups.
 Why optimize the website when it can still be indexed by search engines?

These are some top SEO myths that both SEO experts and WEBMASTERS should know.
Some of them looks like fact more than a myth, so be careful.