Chap 7
Chap 7
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.1
Topics
Simple Financial Comparisons & Analysis Basic Financial Analysis Financial Performance Metrics
Liquidity Leverage Market - Activity - Profitability - Growth
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.2
2005 Sales
($ millions)
Kraft Foods Inc. Sara Lee Corporation ConAgra Foods, Inc. General Mills, Inc. Industry Average Kellogg Company H.J. Heinz Company Campbell Soup Company The Hershey Company Wm. Wrigley Jr. Company Smucker (J.M.) Company Tootsie Roll Industries, Inc.
$0
$34,113 $19,254 $14,567 $11,244 $10,667 $10,177 $8,912 $7,548 $4,836 $4,159 $2,044 $488
$5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.3
Industry Group
Major branded food processing companies Most do not compete head-to-head for consumers dollars, but do compete for investors dollars Includes aspirant companies or companies that Hershey admires and wants to be like Excluded some obvious competitors:
Mars: Private company with no public data Nestle: International company while focus is domestic only
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston 7.4
16.1% 14.0% 9.2% 6.9% 6.2% 6.0% 5.9% 5.9% 5.3% 3.4% 1.6% 0.7%
4.0% 8.0% 12.0% 16.0% 20.0%
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.5
Smucker, Tootsie Roll, and Wrigley aided by acquisitions Hershey aided by new product introduction and acquisitions
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.6
-10.0%
0.0%
10.0%
20.0%
30.0%
7.7
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
A. Income Statement 2003 2004 2005 Net Sales Costs and Expenses Cost of Sales Selling, Marketing, and Administrative Business Realignment and Asset Impairment Gain on sale of Business Total Costs and Expenses Income Before Interest and Income Taxes Interest Expense, Net Income Before Income Taxes Provision for Income Taxes Income before Accounting Change Cumulative Effect of Accounting Change Net Income $ $ 4,172.6 $ 4,429.2 $ 4,836.0 2,544.7 841.1 23.4 (8.3) 3,400.9 771.7 63.5 708.2 258.9 449.3 7.4 441.9 $ 2,680.4 867.1 3,547.5 881.7 66.5 815.2 237.3 577.9 577.9 $ 2,965.6 913.0 96.5 3,975.1 860.9 88.0 772.9 279.7 493.2 493.2
B. % of Net Sales 2003 2004 2005 100.0% 100.0% 100.0% 61.0% 20.2% 0.6% -0.2% 81.5% 18.5% 1.5% 17.0% 6.2% 10.8% 0.2% 10.6% 60.5% 19.6% 0.0% 0.0% 80.1% 19.9% 1.5% 18.4% 5.4% 13.0% 0.0% 13.0% 61.3% 18.9% 2.0% 0.0% 82.2% 17.8% 1.8% 16.0% 5.8% 10.2% 0.0% 10.2%
C. Annual Growth 2004 2005 CAGR* 6.1% 5.3% 3.1% n/a n/a 4.3% 14.3% 4.7% 15.1% -8.3% 9.2% 10.6% 5.3% n/a n/a 12.1% -2.4% 32.3% -5.2% 17.9% 7.7% 8.0% 4.2% n/a n/a 8.1% 5.6% 17.7% 4.5% 3.9% 4.8% n/a 5.6%
D. Index Value 2003 2004 2005 100.0 100.0 100.0 n/a n/a 100.0 100.0 100.0 100.0 100.0 100.0 n/a 100.0 106.1 105.3 103.1 n/a n/a 104.3 114.3 104.7 115.1 91.7 128.6 n/a 130.8 115.9 116.5 108.5 n/a n/a 116.9 111.6 138.6 109.1 108.0 109.8 n/a 111.6
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.9
Annual growth
Over this two year period, Hershey has only grown at single digit levels in all areas
Index value
Sales has a higher index value than any measure of income.
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston 7.10
2000 Sales Cost of Goods Sold Administrative Costs Operating Income Interest Expense Pre-Tax Income Net Income Earnings per Share - Diluted Cash & Equivalents Accounts Receivable Inventory Current Assets Net, Plant, Prop, & Equip Total Assets Current Liabilities Short-Term Debt Current Portion LTD Long-Term Debt Total Liabilities Stockholders' Equity Beginning of Year Stock Price Year-End Stock Price Shares Outstanding Dividends per Share
Hershey 2005 $ 4,836.0 2,965.5 913.0 860.9 88.0 772.9 493.2 1.99 67.2 559.3 610.3 1,408.9 1,659.1 4,295.2 1,518.2 819.1 0.1 942.8 3,274.1 1,021.1 55.54 55.25 240.5 0.93
Heinz 2000* $ 9,407.9 5,788.5 2,350.9 1,268.5 244.4 999.1 630.9 1.75 154.1 1,237.8 1,599.9 3,169.9 2,358.8 8,850.7 2,126.1 151.2 25.4 3,935.8 7,254.8 1,595.9 45.06 34.00 256.8 1.45 2005 $ 8,912.3 5,705.9 1,851.5 1,354.8 204.6 1,058.6 752.7 2.13 1,083.7 1,092.4 1,256.8 3,645.6 2,163.9 10,577.7 2,587.1 28.5 544.8 4,122.0 7,975.1 2,602.6 38.08 36.87 347.7 1.14
$ 3,820.4 2,471.2 726.6 622.7 76.0 546.6 334.5 1.21 32.0 379.7 605.2 1,295.3 1,585.4 3,447.8 766.9 257.6 0.5 877.7 2,272.8 1,175.0 23.72 32.19 272.6 0.54
* The 2000 income measures for Heinz were adjusted to remove the one-time gain for selling Weight Watchers. Please see the discussion regarding "normalized income" later in the chapter.
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.12
Types of Metrics
Liquidity: How liquid is the company? These metrics measure the firms ability to meet its maturing short-term obligations. Activity: How effectively is the company managing its assets? These metrics measure how effectively the company is using its resources. Leverage: How is the company financed? These metrics measure the extent to which the firms assets have been financed by debt. Profitability: How profitable is the company? These metrics measure managements overall ability to generate profits in relation to its sales or investment. Market: How does the companys performance translate in the stock market? These metrics measure the firms relationship to the broader stock market. Growth: How has the company been growing? These metrics include annual growth rates and compound annual growth rates over extended time periods of key balance sheet and income statement items and measure the firms ability to maintain its economic position in the growth of the economy and industry. Cost Management: What are the underlying cost trends relative to other measures? These metrics include measuring expenses as a percent of each sales dollar as in the common size income statement.
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston 7.13
Liquidity
Hershey 2000 2005 Liquidity Current Ratio Net Working Capital ($ Millions) $ Quick Ratio Cash Ratio 1.69 528.4 $ 0.90 0.04 Heinz 2000 2005 0.93 1.49 1.41 (109.3) $ 1,043.8 $ 1,058.5 0.53 0.74 0.92 0.04 0.07 0.42
Financial Performance Metric Liquidity Current Ratio Net Working Capital Quick Ratio Cash Ratio
Strength
Current Assets / Current Liabilities Current Assets - Current Liabilities (Current Assets - Inventories) / Current Liabilities Cash / Current Liabilities
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.14
Activity
Hershey 2000 2005 Activity Total Asset Turnover Fixed Asset Turnover Current Asset Turnover Accounts Receivable Turnover Average Collection Period Inventory Turnover Inventory Days Outstanding
Financial Performance Metric Activity Total Asset Turnover Fixed Asset Turnover Current Asset Turnover Accounts Receivable Turnover Average Collection Period Inventory Turnover Inventory Days Outstanding
Heinz 2000 1.06 3.99 2.97 7.60 48.0 3.62 100.9 2005 0.84 4.12 2.44 8.16 44.7 4.54 80.4
Strength
Calculation
Sales / Total Assets Sales / Net Plant, Property, & Equipment Sales / Current Assets Sales / Accounts Receivable 365 days / Accounts Receivable Turnover Cost of Goods Sold / Inventory 365 days / Inventory Turnover
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
Leverage
Hershey 2000 2005 Leverage Debt to Equity Current Debt to Equity Long-Term Debt to Equity Financial Leverage Capitalization Ratio Long-Term Capitalization Ratio Interest Coverage
Financial Performance Metric Leverage Debt to Equity Current Debt to Equity Long-Term Debt to Equity Financial Leverage Capitalization Ratio Long-Term Capitalization Ratio Interest Coverage
Heinz 2000 4.55 1.33 3.21 5.55 72.0% 71.1% 5.19 2005 3.06 0.99 2.07 4.06 64.3% 61.3% 6.62
Strength
Calculation
Liabilities / Equity Current Liabilities / Equity Long-Term Liabilities / Equity Assets / Equity Interest Bearing Debt / (Interest Bearing Debt + Equity) Long-Term Interest Bearing Debt / (Interest Bearing Debt + Equity) Earnings Before Interest and Tax / Interest Expense
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
Profitability
Hershey 2000 2005 Profitability Net Margin Pre-Tax Margin Operating Margin Gross Margin Return on Assets Return on Net Assets Return on Equity
Financial Performance Metric Profitability Net Margin Pre-Tax Margin Operating Margin Gross Margin Return on Assets Return on Net Assets Return on Equity
Heinz 2000 6.7% 10.6% 13.5% 38.5% 7.1% 9.1% 39.5% 2005 8.4% 11.9% 15.2% 36.0% 7.1% 8.8% 28.9%
Strength
Fina
Net Income / Sales Pre-Tax Income / Sales Operating Income / Sales (Sales - Cost of Goods Sold) / Sales Net Income / Assets Net Income / (Assets - Non Interest Bearing Current Liabilities) Net Income / Equity
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
Hershey 2000 Sales Cost of Goods Sold 100.0% 64.7% 2005 100.0% 61.3% 2000
Gross Margin
Selling, General Administrative Other Expenses
35.3%
19.0% 0.0%
38.7%
18.9% 2.0%
38.5%
25.0% 0.0%
36.0%
20.8% 0.0%
Operating Margin
Interest Expense Other Expense
16.3%
2.0% 0.0%
17.8%
1.8% 0.0%
13.5%
2.6% 0.3%
15.2%
2.3% 1.0%
Pre-Tax Margin
Income Tax Provision
14.3%
5.5%
16.0%
5.8%
10.6%
3.9%
11.9%
3.5%
Net Margin
8.8%
10.2%
6.7%
8.4%
7.18
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
Investment Base
$ Millions
Hershey 2000 2005 Net Income Total Assets: Beginning of the Year Average for the Year End of the Year Stockholders' Equity Beginning of the Year Average for the Year End of the Year Return on Assets Beginning of the Year Average for the Year End of the Year Return on Equity Beginning of the Year Average for the Year End of the Year $ 334.5 $ 493.2 $
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
1999
As Reported
Sales Net income Net income margin Net income annual growth $ 3,586.2 $ 460.3 12.8% 35.0%
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
Market
Hershey 2000 2005 Heinz 2000 2005 Market Market Capitalization ($ millions) $ 8,773.6 $ 13,287.6 $ 8,731.2 $ 12,819.7 Price/Earnings 26.60 27.76 19.43 17.31 Market to Book 7.47 13.01 5.47 4.93 Shareholder Returns 38.0% 1.2% -21.3% -0.2% Dividend Yield 2.3% 1.7% 3.2% 3.0%
Financial Performance Metric Market Market Capitalization Price/Earnings Market to Book Shareholder Returns Dividend Yield Calculation Stock Price Per Share * Shares Outstanding Stock Price Per Share / Earnings Per Share Market Value / Book Value (Capital Appreciation + Dividends) / Beginning Stock Price Dividend Per Share / Beginning Stock Price Strength Higher Higher Higher Higher Higher
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.21
Current Assets / Current Liabilities Current Assets - Current Liabilities (Current Assets - Inventories) / Current Liabilities Cash / Current Liabilities
Sales / Total Assets Sales / Net Plant, Property, & Equipment Sales / Current Assets Sales / Accounts Receivable 365 days / Accounts Receivable Turnover Cost of Goods Sold / Inventory 365 days / Inventory Turnover
Liabilities / Equity Current Liabilities / Equity Long-Term Liabilities / Equity Assets / Equity Interest Bearing Debt / (Interest Bearing Debt + Equity) Long-Term Interest Bearing Debt / (Interest Bearing Debt + Equity) Earnings Before Interest and Tax / Interest Expense
Net Income / Sales Pre-Tax Income / Sales Operating Income / Sales (Sales - Cost of Goods Sold) / Sales Net Income / Assets Net Income / (Assets - Non Interest Bearing Current Liabilities) Net Income / Equity
Stock Price Per Share * Shares Outstanding Stock Price Per Share / Earnings Per Share Market Value / Book Value (Capital Appreciation + Dividends) / Beginning Stock Price Dividend Per Share / Earnings Per Share
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.22
Table 7.7
Performance Metrics
Hershey 2005 Heinz 2000 2005 1.41 $ 1,058.5 0.92 0.42 Financial Performance Metric
Performance Metr
2000 Liquidity Current Ratio Net Working Capital ($ Millions) $ Quick Ratio Cash Ratio Activity Total Asset Turnover Fixed Asset Turnover Current Asset Turnover Accounts Receivable Turnover Average Collection Period Inventory Turnover Inventory Days Outstanding Leverage Debt to Equity Current Debt to Equity Long-Term Debt to Equity Financial Leverage Capitalization Ratio Long-Term Capitalization Ratio Interest Coverage Profitability Net Margin Pre-Tax Margin Operating Margin Gross Margin Return on Assets Return on Net Assets Return on Equity
Market Market Capitalization ($ millions) $ 8,773.6 $ 13,287.6 $ 8,731.2 $ 12,819.7 Price/Earnings 26.60 27.76 19.43 17.31 Market to Book 7.47 13.01 5.47 4.93 Shareholder Returns 38.0% 1.2% -21.3% -0.2% Dividend Yield 2.3% 1.7% 3.2% 3.0%
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.23
DuPont Analysis
2. Net Margin Net Income Sales X Asset Turnover Sales . Total Assets = Return on Assets Net Income Total Assets
3.
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.24
Table 7.8
Performance Metrics
Hershey 2000 2005 Net Margin X Total Asset Turnover = Return on Assets X Financial Leverage = Return on Equity NI / Sales Sales / Total Assets Net Income / Total Assets Total Assets / Equity Net Income / Equity 8.8% 1.11 9.7% 2.93 28.5% 10.2% 1.13 11.5% 4.21 48.3% Heinz 2000 2005 6.7% 1.06 7.1% 5.55 39.5% 8.4% 0.84 7.1% 4.06 28.9%
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.25
1.
Pre-Tax Margin Pre-Tax Income Sales Pre-Tax Income Sales Pre-Tax Income Sales
Net Margin
X X
(1 PTI ( PTI
4.
X X
= =
Net Income Financial Management: Applications of Corporate Finance NI Divd Strategic X C. Samuel( Weaver and J. Fred Weston) = Equity NI NI
7.26
Table 7.9
Strategic Financial Management: Applications of Corporate Finance Samuel C. Weaver and J. Fred Weston
7.27