Ch.3: Differences in Culture: (Culture Is Not Constant, It Evolves Over Time)
Ch.3: Differences in Culture: (Culture Is Not Constant, It Evolves Over Time)
Values
norms
abstract ideas about what a group believes to be good, right and desirable
FOLKWAYS
2. MORES
Routine conventions of everyday life like dress codes, social manners, and neighborly behavior
Determinants of Culture
Political Philosophy Democracy or Totalitarian political system
Economic Philosophy
ISLAM
CONFUCIANISM BUDDHISM Language blunder SPOKEN LANGUAGE Most widely spoken language 1.English 2. French 3. Spanish 4. Chinese UNPOKEN LANGUAGE attract foreign direct investment (FDI)
Language
Education
More education
Hard work, foster innovation individualism Ties between people are loose Individual achievement and freedom 2. Individualism vs Collectivism collective goal Collectivism Hofetede Framework feel strong association to group Ties between people are tight value job security, retirement benefits and strong need for rules and regulations Great readiness to take risk and changecreate Innovation & entrepreneurship Masculinity 4. Masculinity versus Femininity Femininity Sex roles are sharp, differentiated & Masculine values Little differentiation between men and women in a same job & Relaxed lifestyles Strong LONG-TERM business relationship Focus on present only
3. Uncertainty avoidance
HIGH LOW
HIGH
LOW
Criticism on Hoftsteds Research 1. Assumes there is a one-to-one correspondence between culture and nation-state 2. Research team was composed of Europeans and American only 3. Informants worked only within single industry (computer), and one company (IBM company) 4. Now beginning to outdated because cultures have changed Cultural Change
Cultural Change
1. Economic Advancement
2. Globalization
1. As countries get richer, a shift occur away from traditional value linked to religion, family and national pride toward secular rational values 2. Advances in transportation and communication technologies are merging the culture and Multinational enterprise (MNEs) can contribute to cultural change
Cross-Cultural Literacy Need for mangers to develop cross-cultural literacy Ethnocentricity Implication for International Business SHOULD AVOID
an understanding of how cultural differences across and within nations can affect the way in which business is practiced
-Belief that ones own culture is superior to that of others -Often result in disregard or contempt for the culture of other countries -Should be AVOIDED 2. Connection between CULTURE and national COMPETITIVE ADVANTAGE -The value system and norms of a country influence cost of doing business in that country Individualist Collectivist -TWO important effect 1. Suggests which countries are likely to produce the most viable competitors 2. Importance for choice of countries in which to locate production facilities and doing business 3. Connection between CULTURE and ETHICS in decision making =>lack of cooperation =>Cooperation increase =>cost of doing business increase =>cost of doing business decrease