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Strategy-SWOT Matrix Tool

This tool provides a systematic approach to analyzing strengths, weaknesses, opportunities, and threats (SWOT) to assist the strategic planning process. Users take their top three SWOT factors and insert them into a matrix to identify strategies. The matrix compares strengths to opportunities to generate strategies to take advantage of opportunities, and compares weaknesses to opportunities to overcome weaknesses. It also compares strengths to threats to avoid threats, and weaknesses to threats to minimize weaknesses and avoid threats. An example is provided to illustrate how the tool can generate new strategies.

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Aniqa Ashraf
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132 views5 pages

Strategy-SWOT Matrix Tool

This tool provides a systematic approach to analyzing strengths, weaknesses, opportunities, and threats (SWOT) to assist the strategic planning process. Users take their top three SWOT factors and insert them into a matrix to identify strategies. The matrix compares strengths to opportunities to generate strategies to take advantage of opportunities, and compares weaknesses to opportunities to overcome weaknesses. It also compares strengths to threats to avoid threats, and weaknesses to threats to minimize weaknesses and avoid threats. An example is provided to illustrate how the tool can generate new strategies.

Uploaded by

Aniqa Ashraf
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Strategy / SWOT Matrix Tool

This tool provides a systematic approach to identifying strengths, weaknesses, opportunities and threats (SWOT) to assist the strategic planning process. When youre done formulating your SWOT list, dont leave it on a flip chart or in some report never to be formally analyzed. A lot of work goes into generating this list, and yet many organizations do not adequately address the findings. Information revealed in a SWOT analysis can be used to generate new/better strategies for your organization. By using a SWOT Matrix, you are able to formally analyze and make your strengths, weaknesses, opportunities and threats, a key component of your strategy. Instructions: Take your top three SWOT items and insert them in the appropriate box in this chart. Then, proceed to fill in the matrix. An example is provided to give you an indication of how valuable this tool can be. For more information contact Jim Pealow at (613) 839-0085 or jim@amces.com

STRATEGY / SWOT MATRIX EXAMPLE


Strengths (S) Weaknesses (W)
SO S tr at e gi e s WO Strategies Use strengths to take advantage of opportunities

List strengths

Opportunities List (O) opportunities List weaknesses Threats List threats (T) Strengths - S 1 Strong financial resources Weaknesses W 1 Declining membership

2
Overcome weaknesses by taking advantage of opportunities Use strengths to reduce threats Minimize weaknesses and redice threats

ST Strategies WT Strategies

Opportunities O Pending legislation will increase activity for those in the associations market

SO Strategies Fund a Task Force to identify potential opportunities as a result of legislative changes.

WO Strategies Improve member products and services and invest in a marketing plan.

Threats T Former members are starting specialized associations.

ST Strategies Develop and deliver specialized services on a segmented basis as required.

WT Strategies Partner, compete or absorb the specialized associations.

STRATEGY / SWOT MATRIX WORKSHEET


Strengths (S)
1. R and D almost complete 2. Basis for strong management team 3. Key first major customer acquired 4. Initial product can evolve into range of offerings 5. Located near a major centre of excellence 6. Very focused management/staff 7. Well-rounded and managed business 1. Over dependent on borrowings Insufficient cash resources 2. Board of Directors is too narrow 3. Lack of awareness amongst prospective customers 4. Need to relocate to larger premises 5. Absence of strong sales/marketing expertise 6. Overdependence on few key staff 7. Emerging new technologies may move market in new directions

Opportunities 1. Market segment is poised for rapid (O)

growth 2. Export markets offer great potential 3. Distribution channels seeking new products 4. Scope to diversify into related market Segments

Weaknesses (W)

Threats (T)

1. Major player may enter targeted market segment 2. New technology may make products obsolescent 3. Economic slowdown could reduce demand 4. Euro/Yen may move against $ 5. Market may become price sensitive 6. Market segment's growth could attract major competition

Strengths - S
SO S tr at e gi e s WO Strategies Use strengths to take advantage of opportunities

Weaknesses W 1 Emerging new


technologies may move market in new directions

1 R and D almost
complete

2
Overcome weaknesses by taking advantage of opportunities Use strengths to avoid threats Minimize weaknesses and avoid threats

ST Strategies WT Strategies

Opportunities O

SO Strategies

WO Strategies

1 Distribution channels
seeking new Products

Accelerate product launches by strengthening R and D Team


3. 4. Expand

Extend links with key technology centres Raise additional venture capital

senior management team in sales/marketing

2 Scope to diversify into


related market Segments

5 6 7. Appoint

advisers for intellectual property and finance 8. Seek new market segments/applications for products

Threats T

ST Strategies

WT Strategies

1 Major player may enter


targeted market segment

Accelerate product launches by strengthening R and D Team

. Recruit .

non-executive directors

Strengthen human resources function and introduce share options for staff

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