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Wayfinding

The Guinness Storehouse in Ireland needed to develop a wayfinding system for its many international visitors that was clear and intuitive while still allowing for exploration of the building's six floors. The solution involved creating directional arrows that fit with the Storehouse's design and Guinness' existing typography. This arrow-based wayfinding system has been successfully implemented throughout the Storehouse and expanded to other branding materials, helping guide visitors through the space while preserving the potential for discovery.

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Amit Harris
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404 views3 pages

Wayfinding

The Guinness Storehouse in Ireland needed to develop a wayfinding system for its many international visitors that was clear and intuitive while still allowing for exploration of the building's six floors. The solution involved creating directional arrows that fit with the Storehouse's design and Guinness' existing typography. This arrow-based wayfinding system has been successfully implemented throughout the Storehouse and expanded to other branding materials, helping guide visitors through the space while preserving the potential for discovery.

Uploaded by

Amit Harris
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Diageo Ireland Guinness Storehouse Wayfinding

Diageo Ireland Guinness Storehouse Wayfinding


Creating a unique method of pointing the way, while still leaving the potential for discovery.
Challenge
Given the high percentage of overseas visitors to Guinness Storehouse, the single language wayfinding system needed to be clear enough for all. It also needed to fit with the building itself, work alongside the existing typefaces used by Guinness, and critical to the visitor experience draw people on a journey through six floors, encouraging them to explore the building to the full.

Solution

Given the high percentage of overseas visitors to Guinness Storehouse, the single language wayfinding system needed to be clear enough for all. It also needed to fit with the building itself, work alongside the existing typefaces used by Guinness, and critical to the visitor experience draw people on a journey through six floors, encouraging them to explore the building to the full.

Results

Successfully incorporated as a key element of the typographic language developed for Storehouse, the arrow device is used to great effect throughout the space. The identity has also been applied to stationery, promotional print, the web site - and the drop of the black stuff entry pebble.

Diageo Ireland Guinness Storehouse Wayfinding

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