Sydney2030/Green/Global/Connected

Legible Sydney - Volume 1

Wayfinding
Strategy

(14 November 2012)

 14 November 2012 Content

Introduction Strategic Framework Background Research & Site Evaluation

1.0 Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.0 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Policy Context. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
2.0 What is Wayfinding? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2.0 Strategic Framework. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Getting Around the City by Tourists – Research Findings . . . . . . . . . . . . . . . 70
3.0 Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.1 Users. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Tourists – Research Findings, Navigation Tools, Landmarks and Destinations. 71
4.0 Project Context . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2 Strategic Directions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Getting Around the City – Accessibility – Introduction. . . . . . . . . . . . . . . . . 72
5.0 Policy Context. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 2.2 Strategic Directions – Consistency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Accessibility – Audit & Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
6.0 The Need for a Pedestrian Wayfinding System for Sydney. . . . . . . . . . . . . 7 2.2 Strategic Directions – Accessibility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Getting Around The City – Accessibility – City of Sydney Current Situation . . 74
7.0 The State of Wayfinding – Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . 12 2.2 Strategic Directions – Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Getting Around the City – Accessibility – Existing Signage Review . . . . . . . . 75
2.2 Strategic Directions – City Legibility. . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Getting Around the City – Language Considerations . . . . . . . . . . . . . . . . . . 76
2.3 Environment – Place Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Getting Around the City – Test Walks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
2.3 Environment – Place Hierarchy – Relationships & Application. . . . . . . . . 25 Signage Elements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
2.4 Wayfinding System Components. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Current Wayfinding Signage Components. . . . . . . . . . . . . . . . . . . . . . . . . . 79
2.4 Wayfinding System Components – Fitting Into People’s Journeys . . . . . . 27 Current Wayfinding System Components – Electronic Wayfinding. . . . . . . . . 80
2.4 Wayfinding System Components – Existing Elements & Planning Tools . . 28 Visitor Information Centres & People. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
2.4 Wayfinding System Components – Mapping . . . . . . . . . . . . . . . . . . . . . 29 Current Wayfinding System Components – Maps. . . . . . . . . . . . . . . . . . . . . 82
2.4 Wayfinding System Components – Current Family of Sign Elements. . . . . 30 Other Wayfinding Information Sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
2.4 Wayfinding System Components – Proposed Family of Sign Elements. . . 31 The City Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
2.4 Wayfinding System Components – Proposed Family of Sign Elements. . . 32 The City Environment – Public Domain . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
2.4 Wayfinding System Components – Digital & Printed. . . . . . . . . . . . . . . . 33 The City Environment – Barriers to Wayfinding . . . . . . . . . . . . . . . . . . . . . . 86
2.4 Wayfinding System Components – Digital Media. . . . . . . . . . . . . . . . . . 34 Infrastructure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
2.4 Wayfinding System Components – Visitor Information Centres & People. 36 Geographic Spread of Destinations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
2.4 Wayfinding System Components – Public Domain Quality. . . . . . . . . . . . 37 Worlds Best Practice For Wayfinding Systems – Reference . . . . . . . . . . . . . . 89
3.0 Design Development – Mapping Features . . . . . . . . . . . . . . . . . . . . . . . 38 The State of Wayfinding – Conclusions. . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
3.0 Design Development – Signage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
3.0 Design Development –­Key Sign Components . . . . . . . . . . . . . . . . . . . . 40
3.0 Design Development – Colour Palette. . . . . . . . . . . . . . . . . . . . . . . . . . 42
3.0 Design Development – Viewing Distances. . . . . . . . . . . . . . . . . . . . . . . 43
4.0 Signage Information Design – Viewing Distances. . . . . . . . . . . . . . . . . . 44
4.0 Signage Information Design – Typeface Testing. . . . . . . . . . . . . . . . . . . 45
4.0 Signage Information Design – Consistent Naming Convention. . . . . . . . . 46
5.0 Signage Placement Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
5.0 Signage Placement Strategy – Principles . . . . . . . . . . . . . . . . . . . . . . . . 49
5.0 Signage Placement Strategy – Site Testing. . . . . . . . . . . . . . . . . . . . . . . 50
5.0 Signage Placement Strategy – Location 1. . . . . . . . . . . . . . . . . . . . . . . .51
5.0 Signage Placement Strategy – Location 2. . . . . . . . . . . . . . . . . . . . . . . 52
5.0 Signage Placement Strategy – Location 3. . . . . . . . . . . . . . . . . . . . . . . 53
5.0 Signage Placement Strategy – Location 4. . . . . . . . . . . . . . . . . . . . . . . 54
5.0 Signage Placement Strategy – Location 5. . . . . . . . . . . . . . . . . . . . . . . 55
5.0 Signage Placement Strategy – Examples to a Transport Hub. . . . . . . . . . 56
5.0 Signage Placement Strategy – An Approach. . . . . . . . . . . . . . . . . . . . . . 57
5.0 Signage Placement Strategy – Planning. . . . . . . . . . . . . . . . . . . . . . . . . 58
6.0 Action Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
7.0 Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
 Introduction

green | global | connected

1.0 Preface 2/91 14 November 2012

The state of public domain pedestrian wayfinding in the City of Sydney is

in need of review and improvement.
Submissions by tourist and retail industry groups and individuals highlight
the confusion sometimes experienced by visitors to the City and residents
in accessing major destinations.
Sustainable Sydney 2030 has as a strategic direction to create “A City for
Pedestrians and Cycling”.
The City’s Liveable Green Network Strategy and Masterplan provides the
means to deliver on this direction with an integrated pedestrian and cycle
network across the local government area that connects the city centre,
village centres and major parks and recreation facilities.
As well as undertaking pedestrian pathway and crossing improvements
the provision of wayfinding information is seen as critical in ensuring that
the Liveable Green Network routes are clearly defined and understood so
people are confident of using and finding their way around the City.
The City Centre and its pending transformation projects such as light
rail also provide an opportunity to rethink and improve wayfinding
and legibility.

In response the City wishes to develop a pedestrian Wayfinding

Strategy to provide a clear co-ordinated framework. This
framework will deliver consistent wayfinding components and
information to direct people to their desired destinations, and
to encourage people to walk with comfort and confidence.

Project Objectives
The overall project objective is to develop a Wayfinding System that allows
the delivery of a more legible public domain that encourages people to
walk with comfort and confidence around the City of Sydney.
The strategy provides a guiding document to inform future design
development and project implementation for the City’s pedestrian
wayfinding system. Detailed design of the system will be developed as a
separate process and documented in a design specification and manual.
3/91 14 November 2012 2.0 What is Wayfinding?

When visiting a strange new place, people need to be able to find their
way to their destination. Wayfinding is how people navigate throughout a
journey. When navigation decisions need to be made people use wayfinding
information, and the surrounding environment to read, understand,
experience a place and to help form decisions for travel.
A good wayfinding system will allow people to reach their destination
easily and quickly by providing the cues and information to: know where
you are, where you are headed, and how best to get there; and recognize
when you have reached your destination.
Urban planner Kevin A. Lynch borrowed the term for his 1960 book
Image of the City, where he defined wayfinding as “a consistent use and
organization of definite sensory cues from the external environment”.
In 1984 environmental psychologist Romedi Passini’s Wayfinding in
Architecture expanded the concept to include signage and other
graphic communication, architecture, public space planning, audible
communication, tactile elements, and provision for special-needs users.
3.0 Benefits 4/91 14 November 2012

A well designed pedestrian wayfinding system provides many benefits as

outlined below:

Encourage Active Transport

A city that encourages walking for tourists and locals creates social and
economical benefits. Many destinations, especially retail will benefit from
passing traffic.
Predictable, consistent wayfinding information is the key to building
pedestrians confidence in reaching desired destinations.
An increase in pedestrians can also lead to major benefits for the transport
system, environment economy and public health.

Tourism / Economic Benefits

A city for walking is a tourist-friendly city and the local economy benefits
directly. Retailers can gain benefits with having people walking past their
shops as it increases passing trade and impulse buying

Surveillance / Safety
More people walking and using the public domain can also increase
perceptions of safety and increased surveillance with more “eyes on
the street”.
 5/91 14 November 2012 4.0 Project Context

The City of Sydney Local Government Area covers approximately 26.15

square kilometres, within the Sydney metropolitan area. It comprises
Central Sydney, the Rocks, Millers Point, Ultimo, Pyrmont, Surry Hills,
Woolloomooloo, Kings Cross, Elizabeth Bay, Rushcutters Bay, Darlinghurst,
Chippendale, Darlington, Camperdown, Forest Lodge, Glebe, Alexandria,
Beaconsfield, Centennial Park, Erskineville, Newtown, Redfern, Rosebery,
Waterloo, and Zetland.
Includes:
• City Centre, the area between Darling Harbour on the west, Circular
Quay and the Sydney Harbour Bridge on the north and the Royal Botanic
Garden, and the Opera House on the east, stretching from the Harbour
to Central Station;
• City East, taking in the Sydney support areas along William Street,
Oxford Street and in west Surry Hills, Woolloomooloo and Darlinghurst;
• Pyrmont–Ultimo, based along the Harris Street spine and including the
former Pyrmont wharves and eastern shore of Blackwattle Bay;
• Sydney Education and Health precinct on the south west edge of the
Sydney along Broadway and Parramatta Road including the tertiary
education campuses including University of Sydney, UTS, Notre Dame
University as well the large Camperdown teaching hospital complex
with associated medical support facilities and the ABC headquarters;
• Redfern Centre including the area around Redfern Station, the Australian
Technology Park and north Eveleigh area.
5.0 Policy Context 6/91 14 November 2012

Part 2 – Background Research and Site Evaluation – provides an overview

of the various city and state government policy and project initiatives that
this wayfinding project compliments.
• Sustainable Sydney 2030;
• Liveable Green Network;
• George Street Transformation;
• Open Sydney;
• City of Sydney Public Art Strategy 2011;
• City of Sydney Public Domain Design Codes:
- Sydney Streets Design Code (Interim) 2010;
- Sydney Lights Design Code (Interim) 2006;
• Woolloomooloo Accessibility and Wayfinding Study 2009;
• Connecting Our City 2012;
• Destination NSW and Visitor Economy Taskforce;
• Transport for NSW wayfinding system development;
• City of Sydney Inclusive (Disability) Action Plan 2007 – 2011;
• City of Sydney Tourism Strategy 2012 (under preparation);
• City of Sydney Retail Strategy 2012 (under preparation).

George Street
Citywide Main Pedestrian Network
Local Pedestrian Network
 7/91 14 November 2012 6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.1 Global City

Sydney is a Global City. It is the 75th largest city by population, in the top
26 cities by economic output, and in the top 20 cities on a range of indices
including being in the top 10 world cities in terms of quality of life.
The City of Sydney is at its heart, and contributes a quarter of NSW’s
Gross Domestic Product and eight per cent of the Australian economy. It is
host to almost 400,000 jobs and over 180,000 residents. It is Australia’s
largest commercial centre and features a number of world famous tourist
destinations. It is home to approximately six in 10 of all Asia-Pacific
regional headquarters located in Australia and nearly three-quarters of all
Information and Communications Technologies headquarters.
6.0 The Need for a Pedestrian Wayfinding System for Sydney 8/91 14 November 2012

6.2 Our Visitors 6.2(a) Tourists

A Global City attracts many visitors who are unfamiliar with Sydney’s Tourism both domestic and international is a significant industry for
layout and location of destinations. Australia and in particular the City of Sydney is the focus of large tourist
A wayfinding system can be a key component in welcoming visitors and visitor numbers estimated to be around 4.1 million people (or 41 percent
providing information to help them get around with ease and access the of Sydney’s arrivals) in 2010.
wealth of attractions on offer. The LGA is also home to 60 percent of metropolitan Sydney’s hotel rooms.
On any one night there are around 27,000 visitors staying in the LGA.
Annual guest nights now exceed 10 million.
These visitors delivered a direct spend into the LGA of over $5 billion
per annum. The combined shopping spend of international and domestic
visitors to the LGA is estimated to make up around 25 – 30 percent
of the city’.
The City of Sydney local government area includes many of Australia’s
top visitor attractions such as the Opera House, Harbour Bridge,
Darling Harbour, The Rocks, and Chinatown as well as significant late
night precincts – Kings Cross, the City Centre and Oxford St that attract
both domestic and international tourists.
Growth in visitor numbers is expected in the coming years.
This includes visitors from the growing global trend in boat cruising. In the
2010/11 season, a record 300,000 cruise ship passengers visited Sydney,
up 26 percent on the previous year. Carnival Australia, the country’s
largest operator of travel cruise boats expects the local cruise industry will
carry one million passengers by the year 2020.
 9/91 14 November 2012 6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.2(b)Business Visitors 6.2(c)Education 6.2(d) Metropolitan Sydney

Business visitor growth is also expected. Sydney houses over half of the Growth in international student nights has more than doubled over the The City of Sydney LGA is only one part of a larger metropolitan Sydney
nation’s 100 largest corporations and hosts over 2 million business visitors last decade from 8.5 million in 2000 to 19.5 million in 2010. International region. The large geographic spread of metropolitan Sydney means that
per annum. student enrolment in higher education, vocational and English language many Sydneysiders are infrequent visitors to the city centre and surrounding
Business Events Sydney, the official body responsible for promoting Sydney sectors have experienced strong growth since 2004. This growth looks set village areas when they come here for business, shopping, family outings,
as a business events destination, secured 69 events in the year ended to continue in the coming years with increased numbers of students from attend events or exhibitions.
30 June 2010 which brought in 43,000 delegates. The majority of these India and Asia. Even though they are “locals” many Sydneysiders require legible
events were held in the Sydney LGA, mainly in the Sydney Convention and Major tertiary Educational institutions include Sydney University, Sydney and accessible wayfinding information to make their visit comfortable
Exhibition Centre. Institute, UTS, Notre Dame, COFA and Sydney Art School. Private colleges and welcoming.
such as Taylor College at Waterloo and GCA and Redfern also generate
significant pedestrian activity. Primary and secondary schools are distributed
around the Village Centres and also generate local pedestrian and
cycle activity.
6.0 The Need for a Pedestrian Wayfinding System for Sydney 10/91 14 November 2012

6.3 A City of Pedestrians 6.3(a) Public Transport 6.3(b)City of Sydney Residents

The City is the focus of much pedestrian activity on a daily basis • The city is at the centre of Sydney’s public transport network ( refer The City has an estimated population in 2010 of 180,000. Trip patterns by
particularly in the City Centre. Many of these pedestrians need wayfinding map )and is Australia’s public transport capital with three quarters of City of Sydney residents are substantially different from those for average
information and confirmation they are heading in the right direction all people working in City Centre using public transport to get to work. Sydney residents with a much higher proportion of walking trips and
to their destinations. When people alight from trains, buses or ferries they are pedestrians for much lower proportion of car trips which reflects close proximity to major
at least part of their overall journey; destinations and attractions including the City Centre, major universities,
• Consequently train stations, ferry terminals and bus stops are points hospitals, cultural and entertainment precincts.
of arrival for many visitors need information to orientate their location The State Government’s Metropolitan’s subregional planning for the
in the City continue their trip as a pedestrian. Conversely people need Sydney City Region provides a picture of how City of Sydney residents
wayfinding information to locate public transport nodes so they can travel. It reveals that:
depart from the City or travel to another location within the LGA; • The Sydney City Subregion has the highest proportion of any subregion of
• The number of public transport commuters to central Sydney is expected short trips;
to increase by 35 per cent by 2036; • 72 per cent of trips by City residents are less than 5 kilometres long
• The City Centre is compact and walkable. Consequently pedestrians (traditionally viewed as lengths ideal for walking and cycling);
account for 93 per cent of internal trips within the City Centre; • There is a very close job/ residence match in the City with nearly 60 per
• When walking trips by tourists as well as walking trips made in cent of the resident workforce living and working within the subregion
connection with public transport trips are added there are over 1 million – the highest self-containment for employment of any subregion;
pedestrian trips daily in City Centre made by around 450,000 people; • Over a quarter of City of Sydney residents walk to work (27%), compared
• Outside the City Centre the neighbouring Village areas are also the to only 4% for the Sydney metropolitan area.
focus of high pedestrian activity particularly the employment and • Just over half of the trips made by residents on an average weekday (58
entertainment areas of Pyrmont, around university precincts at per cent) trips start and finish within the Sydney City Subregion;
Broadway and Camperdown, Redfern Station, night time entertainment
areas of Kings Cross and the village main streets such as King Street • On an average weekday, only a third of all trips by Sydney City residents
Newtown, Crown Street Surry Hills. are made by vehicle, less than half the Sydney metropolitan average;
• Almost half of all trips are made by walking and cycling.
 11/91 14 November 2012 6.0 The Need for a Pedestrian Wayfinding System for Sydney

6.3(c) Night Time Economy 6.3(d) Events

The City as a destination for night time activity means there are significant As well as regular night time attractions the City of Sydney is also host
crowds on City streets after 11pm on Friday and Saturday nights, in some to many events of worldwide reputation that attract both domestic
places equalling daytime pedestrian peaks. and international visitors and residents of metropolitan Sydney. These
Many of these pedestrian need wayfinding information to public transport, include New Years Eve, Chinese New Year and Sydney Festival.
attractions and other destinations.
In 2010, the City of Sydney undertook the Late Night Management Area
Research (LNMAR) Project.
• City Centre South is the busiest night time precinct in the City with
pedestrian flows up to 7,600 persons per hour between midnight and
1.00am during December 2010;
• Oxford Street has the second highest pedestrian flows of 6, 900 persons
per hour;
• Kings Cross has the most number of pedestrian hot spots in the top 10
with peak pedestrian flows of around 5, 900 persons per hour occurring
between midnight and 2.00am at various times of year;
• The Rocks experiences the lowest pedestrian flows in comparison
to the other precincts with varying levels of activity between
2,000 and 4,000 persons per hour.
7.0 The State of Wayfinding – Conclusions 12/91 14 November 2012

Background Research and Site Evaluation provides a review of current wayfinding conditions.
Key conclusions are:

Lack of Co-ordination Between Wayfinding Systems Public Transport Interchanges and Nodes Accessibility
There is limited information consistency between signage, Railway stations, ferry wharves and bus stops are the arrival Wayfinding systems need to consider the needs and
printed and web wayfinding information. There are point for the majority of city visitors however these areas abilities of a range of users.
many systems however little coordination; Users have can be confusing, lack legible information for people to
to encounter and interpret a range of signage systems orientate themselves.
throughout the whole journey.

Need to Consider Entire Journey Poor Placement of Signs & Wayfinding Information Poor Connection to the City and Villages
The geographic spread of wayfinding systems is limited. Questionable whether location of current City wayfinding Existing wayfinding systems do not connect journeys into
Existing systems do not provide information across the structures are most useful locations where people need to and across the City. From the City Centre there is little
entire journey. make navigation decisions. information to connect to villages.
 13/91 14 November 2012 7.0 The State of Wayfinding – Conclusions

Background Research and Site Evaluation provides a review of current wayfinding conditions.
Key conclusions are:

Need to Embrace Technology Usability Outdated Information

dvances in digital technology will direct a rethink
A Printed material is inconsistent, creating a sense of disorder. Current information on some wayfinding signage requires
on how cities provide wayfinding information in the There is little use of 3D graphics which would enhance updating to be relevant and useful. Information needs
public domain. mental mapping. regular updating.

Use of Landmarks Maps

People use landmarks and visual cues to get around Maps are an important wayfinding tool.
– these need to be considered in developing the system
particularly the map graphic.
Strategic Framework

green | global | connected

1.0 Introduction 16/91 14 November 2012

For residents, visitors and commuters a coherent wayfinding system

throughout the Sydney LGA is paramount. The system requires two
conventions – ie. naming and placement policies; and visual information
such as maps and signs.
The principal requirements are:
• Enabling pedestrians to assess and plan (to “understand”) their journeys
and find their way about at street level with ease and confidence;
• To help build up and reinforce an effective and reliable cognitive map of
Sydney for pedestrians;
• To create a common and constantly updated central information system
flexible enough to be applied in all relevant forms and media, such as
maps, signs and websites;
• Provide the information overlay to the Liveable Green Network across
the City of Sydney local government area.
Legible Sydney is a wayfinding project designed to provide a system of
consistent information throughout the City of Sydney to promote informed
journeys for pedestrians. The system will offer benefits for our transport
system, for public health, the economy, tourism and the environment.
The purpose of the strategic framework is to provide an overview of the
Legible Sydney system kit of parts, place naming, route planning and
information component placement.
17/91 14 November 2012 2.0 Strategic Framework

2.2 Strategic Directions 2.1 Users 2.4 Wayfinding System Components

VISITOR
INFO CENTRES PRINT
CONSISTENCY CITY
& PEOPLE
LEGIBILITY
PUBLIC
DOMAIN DIGITAL
ACCESSIBILITY OVERSEAS SIGNAGE
& DOMESTIC QUALITY
TOURISTS

SUSTAINABILITY
COMMUTERS MAP

BUSINESS RESIDENTS
& EVENT
VISITORS

SYDNEY VILLAGES
LGA

AREA

PRECINCTS
DESTINATIONS
STREETS
TRANSPORT

2.3 Environment
Place Hierarchy
2.1 Users 18/91 14 November 2012

Legible Sydney is for all travellers, it is inclusive and spans the entire LGA.
Whether a user has prior knowledge of an area or not, the system is a
support for orientation and travel and reaching a destination. The system
allows for different abilities of wayfinding processing, such as cognitive
mapping and point-to-point navigation.
The system is part of the legible layer of the city, a consistent network
of visible information which keeps visitors assured of their location and
proximity to destinations.

OVERSEAS
& DOMESTIC
TOURISTS

COMMUTERS

BUSINESS RESIDENTS
& EVENT
VISITORS
 19/91 14 November 2012 2.2 Strategic Directions

CONSISTENCY CITY
LEGIBILITY

ACCESSIBILITY

SUSTAINABILITY

Consistency Accessibility

Header

Directions
Panel

Maps &
Key Panel

Sustainability
Fabricated
Secondary City Legibility
Frame
Side
Skirting

Face
Skirting

Fabricated
2.2 Strategic Directions – Consistency 20/91 14 November 2012

Principles

Consistent Design Language

Consistent design of the signage elements creates references for pedestrians
not unlike street signs for vehicular traffic.
In this context the sign elements appear as part of a system in terms of
visual language and nomenclature.

Sign elements familiarity

The sign elements are identifiable by the modular character of the system
and its parts, by colour, proportions, graphics and features.

Modularity approach
The modularity approach is required to allow for a multitude of applications,
based on the need to find a balance between wayfinding needs interfaced
with the site condition. For example it is paramount that the location of a
sign is evaluated primarily for wayfinding purpose and therefore the sign
must be within the expected cone of vision for a person travelling on the
route which the sign is intended for.

Primary character
The primary character of the system is the main colour, a Sydney specific
colour that forms part of the Sydney street furniture language, and one
which is suitable as a background contrast for graphics. The overall
appearance may not be as conspicuous as the typical public transport Consistency is essential in creating a connected system
marker but it features a colour element which identifies the family of identity and reinforcing a whole journey approach.
pedestrian signs.

Modules form part of the system

Modules are created for practical reasons to make updates feasible but
also for use in different applications. Through the overall consistent
design, finish, graphics and consistent use of features, the modules form a
recognisable part of the system.
 21/91 14 November 2012 2.2 Strategic Directions – Accessibility

Accessible and Easy to Understand Principles of Universal Design Ease of Orientation

The wayfinding system must be as inclusive as possible by providing Use of Logos and International Symbols Orientation is a critical component for visitors to feel comfortable walking
information in formates accessible to mobility impaired, blind, and low through the city. Orientation is enhanced by placing signs consistently
The language in plain English will be supported with internationally
vision users. along the north-south and consistently along the east-west routes of the
recognisable pictograms. The system will also adopt the standard transport
liveable green network of the City of Sydney.
pictograms used by TfNSW.
Principles Each sign features a location reference at the top of the sign, maps are
Comprehendable Signage Design “heads-up”, consistent with best practice.

The information content on signs will be logically and clearly structured The system will be cognisant of current legislation on access and legibility. Overview maps feature large-scale destination names on all four edges
presenting the information so that it can be recognised, read, understood The design will incorporate principles regarding ergonomics such as viewing of the map. This will assist in the understanding of the layout of the city.
and compared also in the shortest time possible. distances and lettering size, and placement of information on signs.
Use of Multi Media
Provision for Braille/tactile should be included on pylon sign to provide
Pre-Journey Planning information on location and orientation. Wayfinding information is not limited to signage and can be delivered by
Pre-journey planning is an important part of a inclusive wayfinding system. additional tools to allow for different needs.
The map base being developed for this project will provide a starting point Visible and Recognisable These will include:
for the City to create and maintain effective and consistent web, smart The signage system will be visible and recognisable due to a coherent sign • Digital;
phone “app” and print based planning tools. Additionally to these tools, family, consistent placement, and a Sydney specific civic visual language.
the City of Sydney will further develop a separate accessible map. • Web;
Typeface • Print;
Information content will be presented in a highly legible typeface subject • People;
to evaluation. It is proposed to use a typeface with a solid track record • Signs.
in signage systems. The typeface will be against a background with a
minimum of 30% luminance contrast. Communications & Marketing
A comprehensive information campaign is required to inform residents,
Languages
commuters, visitors and tourists of the system. Residents and commuters
For a city wide signage system which has to display a range of information will be informed through printed and online newsletters about the upcoming
in the expected sequence only one language can be displayed. Other system and prior to and during rollout of signs to areas and routes.
languages can be provided using mobile and digital technology, guides,
A short pilot route will be identified in the study areas to test the various
printed material and visitor information centres.
sign types. The City of Sydney will conduct the test and evaluate responses
by the users for further refinement of the system.
Signage Placement
Visitors and tourists will be made aware of the system through tourist
Signs will be placed primarily at decision points and along the routes information offices and printed material.
as reassurance. Signs at destinations will be coordinated with stakeholders,
such as transport hubs and precincts. Destination such parks or
Training
community centres which belong to the City will be identified with a
compatible system. The City of Sydney will conduct training for visitor information staff and
call centre operators so they are fully aware of the system and can respond
The placement of signs considers primary and secondary pedestrian flow
precisely to questions.
and primary and secondary sign elements. Signs must always face the
traffic so they can be recognised from a distance.
2.2 Strategic Directions – Sustainability 22/91 14 November 2012

Principles
Quality and Life cycle
The sign system must be viewed as an investment to a long-term objective.
A balance has to be achieved to: Header
• address the needs for frequent updates of information to keep the
system relevant for users;
• maintain the appearance of signs to a high level and repair damage;
• maximise the lifespan of the system.
Directions
Sign components which are more exposed to potential damage, such as Panel
the lower parts and the sides form a permanent protective frame, while
modular graphic panels are more frequently replaced due to updates and
potential graffiti and vandalism.

Cost-effectiveness and updates

Cost savings for the system can be achieved through a specific method of
fabrication, assembly, installation and fixing.
The rollout programs will need to be significant enough in size to
be feasible.
The city must establish a register of all signs from the start so that
updates and maintenance programs can be undertaken with minimal
logistic requirements. Maps &
Key Panel

A sustainable wayfinding system is planned for the

long term, cost effective and easily updatable requiring
Fabricated
minimumSecondary
maintenance.
Frame
Side
Skirting

Face
Skirting

Fabricated
Structural
23/91 14 November 2012 2.2 Strategic Directions – City Legibility

Public domain improvements such as streetscape upgrades, public

art, public space design, public domain furniture and landscape
treatments will:
• Create a sense of place;
• Reconnect places;
• Reinforce character, identity and visitor navigation;
• Improve connections between neighbourhoods;
• Enhance linkages between destinations;
• Strengthen city legibility;
• Support intuitive wayfinding;
Provide elements that form a strong mental image for people,
• 
contributing to the formation of a “mental map” of the city.

Principles
• Reduce clutter to strengthen views and vistas;
• Consistent use of materials / furniture;
• Create distinctive places;
• Reinforce city structure;
• Public art;

Use of public art to create distinctive landmarks which assist in
navigation around the city as well as reinforce selected routes.
2.3 Environment – Place Hierarchy 24/91 14 November 2012

Place naming is critical for a wayfinding system, which shares an environment with other signage
programs, with websites, downloadable applications, printed maps and guides. The convention
for place naming must be based on a coordinated effort between City of Sydney and stakeholders.
Place names are ordered according to scale from the macro to the micro level.
City Central
City Central
City Centre,CBD, Haymarket, Chinatown, Millers Point, Dawes, The Rocks, Walsh Bay, Circular Quay and Darling Harbour.
Haymarket, Chinatown, Millers Point,
SYDNEY VILLAGES
Dawes Point, The Rocks, Walsh Bay, Circular Quay,
Darling Harbour. LGA

City East AREA

Woolloomooloo, Potts Point, Elizabeth Bay, Rushcutters
Bay, Kings Cross.

Inner East
PRECINCTS
Darlinghurst, Surry Hills, Redfern East, Moore Park,
Centennial Park, Paddington DESTINATIONS
STREETS
Inner South TRANSPORT
Redfern, Waterloo, Eveleigh.

City South
Alexandria, Zetland, Beaconsfield,
Green Square, Rosebery, St Peters.

Inner West
Camperdown, Chippendale, Darlington, Erskineville,
University of Sydney, Newtown.

North West
Glebe, Forest Lodge, Annandale – East of the Crescent

City West
Pyrmont, Ultimo, Broadway
 25/91 14 November 2012 2.3 Environment – Place Hierarchy – Relationships & Application

1. LGA 2. Areas 3. Suburbs, Precincts & Villages 4. Neighbourhoods 5. Destinations & Transport Hubs
City of Sydney LGA. Names of Areas within the LGA such as Names of suburbs such as Chinatown, Names of destinations such as parks, Names of destinations such as parks,
City Central, City East etc. Millers Point etc. Precincts such as Darling squares, lanes, streets. buildings, structures.
Harbour and future Barangaroo fall into
this category. Villages such as Oxford
Street, Millers Point etc. A village may be a
suburb but it is also a street.

Not named. Named on: Named on: Named on: Named on:
• overview map. • overview map; • overview map; • overview map;
• detail map; • detail map; • detail map;
• pylon sign; • pylon sign; • pylon sign;
• blade sign; • blade sign; • blade sign;
• fingersign. City Central • fingersign; • fingersign;
CBD, Haymarket, Chinatown, Millers Point, Dawes, The Rocks, Walsh Bay, Circular Quay and Darling Harbour.
• destination marker. • destination marker.

City Central
City Central
CBD, Haymarket, Chinatown, Millers Point, Dawes, The Rocks, Walsh Bay, Circular Quay and Darling Harbour. CBD, Haymarket
DAWES
POINT SYDNEY MINT
MUSEUM
CITY CITY WALSH MACQUARIE
CENTRAL EAST BAY THE ROCKS STREET
CITY HYDE PARK
WEST BARRACKS
MILLERS
POINT CIRCULAR ST. JAMES ST. JAMES
QUAY CHURCH
COOK &
BARANGAROO PHILLIP ARCHIBALD ST. MARY’S
INNER HYDE FOUNTAIN CATHEDRAL
PARK PARK
EAST
WYNYARD ST. JAMES
STATION

Sydney LGA Areas Suburbs, Precincts & Villages Neighbourhoods Destinations

 Walsh Bay
HIGH ST
The Rocks
Map Specifications

ET
HIGH

110

117
STEPS 3 9

RE
First Fleet

ST

ST
Park

ROAD

ND
Ferry wharf
National Trust C A H IL

30
Sydney

LA
Centre Shangri La L Bus stop
EXPRE

ER
S S WA

ST

176
MB
Y
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127
ALFR

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Fire Four Seasons ED

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HERALD Taxi rank
Station

ST

ET
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RE

RE
Circular

136
Tram stop

2.4 Wayfinding System Components 26/91

ST
ESS Water area C50 M0 Y0 K0

KENT
16
Toilets

ET
Observatory EX
Quay
5
Tower
A N B LU
14 November 2012

RE
7 CH E
OR Post office

ST
161
LA
STR

199
NE

ST
GAS RU

ER
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RE
GB

170
LA CR Y

IB Y
ST
AN

Wynyard
E PLA
CE

CE
PL Wheel chair access

18A
Grosvenor
ST

171
N

PL
OU
Place Theatre
187

GL

33
38

27
HICKSON

JEN KIN

UND ERW

BU
OO D STR EET Museum

ON
LA

LL
196

6 IN
E
156
6

137

37
GT

T
Backgound area C77 M53 Y31 K8 Car park

GE

UNDER WOOD
IN

30

PL
197

AC
Sydney Car park entrance

RR
St Patricks
Map Digital Printed

E
GEOR
Harbour

HA
Church

QUE ENS
MILS ON LA
199
Marriott

235
20

LA

57
24
STREET

GROSV 6

PITT
ENOR
Lang
ST
DAL LEY STREET
Australian
Stock QU E
AR
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Wynyard Restaurant
Stairs
AC AC
11
Exchange

242
1

54
Park EE M
VISITOR
2
R
34
PL Shops
201

ST

257
BRIDGE Pedestrian area C0 M24 Y91 K0
STREET
St Philips
PRINT
N A POL E O N S T

Church G
N
INFO CENTRES
19 21

WAY

GRESHAM ST
LA

69
3
R

AM
TO

ST RE
BRI DG E

ST
ST 18
MAR TIN PL ACE
LAN E
STREET

JA M IS ON
& PEOPLE
JA MI SO N

TA NK
STREET

Darling Harbour ST RE E T
ABE RCR
OM BIE
BU

77
MAR GAR ET

Passenger Terminal LAN E

ER S KINE S TR EE T
5
2

LAN E
192

58
and Function Centre

261
RI

Australia 5 Axonometric
Amora Square ST
Met Centre buildings
ST

Travelodge The Scots 20

Road area C100 M75 Y42 K33
PUBLIC
Church Met Centre BO ND G
DI
20

ST I N Wintergarden
204

20
67

18

ET
28 R
SP Plaza

264
42
9

MAR GARE T
DIGITAL
STRE

87
62

DOMAIN
15 23 STREE Plaza
T
SIGNAGE
Building
69

Street address
11

135 Myriad Pro Condensed 9pt

PITT
37
22
206

ST
275

All 43 CU RTI N
Australia Square
T

LA NE

275

UNDERGROUND TO WYNYARD STATION

Seasons
ST R EE

QUALITY
PLA CE

Wynyard

64
Premier
STREET

N
YORK

2
KENT

ILTO
N
3

Menzies Radisson L MAR TIN PL ACE Street label Myriad Pro Regular 18pt
HAM EL
ST
ER

HUN Plaza
1

ME NZ 1 TER NN Buildings area C32 M25 Y24 K0

STREE T

CO ER S KINE S TR EE T
IES AR
WYNYARD CA Street label Myriad Pro Regular 13pt
ST

O’
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Wynyard
296

27
ARCADE (UN DER
WYN YARGRO UND TO

Wynyard Park
D STATIO

You are here Park label Myriad Pro Semibold Condensed Italic 18pt
WE

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Park
SUSSEX

PL AC E
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101

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EM PI
Wynyard
ST

68
RE
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ET
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(UN DE CO NN EC

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Wynyard
WY NYARG RO UN TIO N
LANE

SUSSEX LA RD STA D TO
TIO N)
Locality label Myriad Pro Semibold Condensed 30pt
N
64
105
248

IN G TO

68 84
50
41

ERSKINE ST ERSKINE STREE T 45

RD

ET

1
Parks area C65 M10 Y85 K0
W YN YA

25 47
CARR
43
297
76
55

66

STRE
107

YORK

ET
PA LIN
GS
LA NE
STREET

W YN YA
125

STRE
ST
399

RD
SHELLE Y

ST Regimental
PE NF OL
STREET

D PL AC
City Recital
AS H

E
Square
STREET

AN GE
L Hall
360
341

PL AC E
2 HO SK
LANE

IN G
PL AC E

MAP
Ce no ta 16
137

2 10
63

ph
Macquarie Street
100

20
CUTHBERT ST BAR R ACK ST SES QUI -CEN
TEN ARY MART 18
1 9
SQUARE IN
Red Cross GPO PL 46
25
65

The Westin
SLIP

House 3
16
GE

Sydney (UN DER

NEWTON

14

MA RTIN GRO UND

SYDNEY
PLA CE TO
STATIO
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LANE

35
GEOR

Medina Grand
LIME

29
108

Harbourside
ST

115

MLC
349
60

136

RO W E
18 NRMA ST Centre
308

175

PITT

38
122

28

56 66 House MLC Centre

CT

KIN G
365
R OA D

STREE
394

74 TANK STREAM
Sydney T
138

ARCADE
41 45 55
177

175

Wildlife The Grace Theatre

77

30
312
351

100
124

World GRACE PLAZA K IN G Royal

121

140

85
LE ES
346

Apple
People Public Domain Quality Signage
102
Store
SY D

63

121
ST

N EY

123 STRE
70
181

ET
142

Four AR
CA
134A
148
Points DE
Glasshouse
M al l
SUSSEX

153
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CLARENCE

65

Harbour OPSM STRA ND

ARC ADE
KENT

169
TEMPERANCE

72
WH EAT

Pitt Street Mall

YORK

Sydney Mid City

87

Aquarium LAN E MID CITY

Sydney Tower
STREE

ARC ADE
Centre
AGH
COUNCIL

Pi tt St re et

ST JA ME
Dymocks S AR CA
DE
St James
LERE

PLACE IMPE RIAL

GEORGE

ARC ADE Centre

Sydney
BETH

Central Plaza
CAST

Pyrmont Westfield David

Bridge Centrepoint Jones
173

194

E L IZ A
186

CEN TRE
384

109

2 POI NT (Elizabeth
76

450
411

18 Myers
427

46 50 ARC ADE
Street)
239

190

32
MA RK E T
229

78
STREE T MA RK E T
80
133
111

112 120 Hyde

1 13 29 31
Queen
45
State
ST
Victoria Theatre City
59
61
David 77
83
St95 James
Buidling Jones
Centre (Market St) Park
Town Hall

Concave
 27/91 14 November 2012 2.4 Wayfinding System Components – Fitting Into People’s Journeys

The sign system is part of an overall system for its users. The system assists with
pre-journey planning with a dedicated website. Personal tools may be used such as
Pre-journey planning printed maps, guides and mobile phone applications.
• Web Based Planning On street the system is visible through its physical applications. Maps and directional
• Print Based Planning information interface with transport hubs, on-street transport facilities (such as bus
stops), City of Sydney on-street facilities such as twin phone booths (where only
one phone is installed) and tourist information kiosks (on the external side of doors,
after closing time).

Personal tools
• Printed map
• Guide with map
• Mobile Phone
Application

Transport network
• Maps
• Directional Information

On-street

Concave
2.4 Wayfinding System Components – Existing Elements & Planning Tools 28/91 14 November 2012

Interface with Interface with Public

Wayfinding Systems by Transport Wayfinding
Other Authorities System

Use of Legibility Cues Clutter Reduction

• Public Art
• Landmarks

rk
reen Netwo
Interface with Other le G
iveab
The L
State Government
and City of Sydney
Strategies
d
e1 gy an
Volum k Strate
etwor
reen N
iv e a ble G Report
L
r plan
Maste

Coordination with
existing City of Sydney trateg
City S ign
ya nd De
sign

Signage Systems and City Des

2011
June
ed 27
Adopt

Materials/Colour Palette asterp

lan Re
port Final
June
2011
1

dM
Strategy an
Ne twork
Green
veable
e 1- Li
Volum
 29/91 14 November 2012 2.4 Wayfinding System Components – Mapping

Legible Sydney Map

The mapping graphics will be a legible graphic interpretation of the
city, featuring all relevant elements and walking circles indicating the
average time it takes to walk the distance from the centre of the circle to
its circumference.
The pedestrian map of the city will be available in other media such as
guides, leaflet, posters, on-line sources and new technologies.

Concave
2.4 Wayfinding System Components – Current Family of Sign Elements 30/91 14 November 2012
 31/91 14 November 2012 2.4 Wayfinding System Components – Proposed Family of Sign Elements

The Legible Sydney signage family comprises 5 sign types. The pylons and 2. Flagsigns 4. Maps
dedicated displays feature an overview map and a detail map. The flagsigns are fixed to smart poles and common poles. Maps are typically installed to freestanding and wall-mounted pylons.

1. Pylons – freestanding and surface mounted They reassure routes with place reference, directions similar/same as Maps can also be displayed individually to entries/exits to transport hubs,
displayed on pylons. The flagsigns are posted secondary to the pylon and significant destinations, transport structures such as bus stops, City of
The Pylon is used at arrival points near transport hubs, at important where pylons are not suitable. Sydney structures such as phone booths, tourist information bureaus
nodes, decision points, public places and major destinations. It provides a and kiosks.
map with information covering a wide area. The map features a walking 3. Fingersigns
circle indicating walking times to nearby attractions and areas. The pylon Where space is limited only the detail map will feature.
features information including phone numbers, websites, QR Code, and Fingersigns are fixed to smart poles, common poles and dedicated poles.
NFC as well as Braille/tactile contact number and location reference. They apply where legibility from a distance is required, and where routes 5. Destination marker
Footpath/circulation paths are not obstructed by the signs. departing from decision points are few. A destination marker to a significant park, civic building or place signals
the arrival at a destination. It features the name of the destination and
relevant interchangeable information. Additionally the marker can feature
interpretation about the place (history, flora fauna etc, depending on
the destination). The graphics and displays feature on both sides of
the marker.

6. Interpretation Marker
1 1 1 2 3 3 4 5 6
The interpretation marker identifies a site, a place or a journey. It can be a
Wynyard
stand alone marker or in proximity with a wayfinding pylon. The graphics
and displays feature on both sides of the marker.
York Street

King Street
Town Hall

George Street

7. B
 raille And Tactile Street Identification Plate System On Smart
Circular Quay
Macquarie Street

10 min – King Street Wharf

i
Poles (2000)
King Street Wharf
Darling Harbour 15 min – Darling Harbour
Hyde Park – 5 min 10 min – King Street Wharf
Macquarie Street – 6 min 15 min – Darling Harbour

Ideally, a Braille and tactile identification plate will be placed:

7
• at predictable points on a path of travel;
• within arms length of a kerb ramp crossing;
• used in combination with audio tactile signal.

Pylon Typical Pylon Typical Pylon Small Flag Sign on Smart Pole Finger Sign on Dedicated Pole Map Surface Mounted Destination Interpretation
Free Standing Surface Mounted Free Standing Finger Sign on Smart Pole Marker Marker
Braille/Tactile Street Identification Plate Free Standing Free Standing
2.4 Wayfinding System Components – Proposed Family of Sign Elements 32/91 14 November 2012

1 1 1 2 3 3 4 5 6

Wynyard
York Street

King Street
Town Hall

George Street
Circular Quay
Macquarie Street

10 min – King Street Wharf

King Street Wharf
Darling Harbour 15 min – Darling Harbour i
Hyde Park – 5 min 10 min – King Street Wharf
Macquarie Street – 6 min 15 min – Darling Harbour

Pylon Typical Pylon Typical Pylon Small Flag Sign on Smart Pole Finger Sign on Dedicated Pole Map Surface Mounted Destination Interpretation
Free Standing Surface Mounted Free Standing Finger Sign on Smart Pole Marker Marker
Braille/Tactile Street Identification Plate Free Standing Free Standing
33/91 14 November 2012 2.4 Wayfinding System Components – Digital & Printed

Pre-journey planning and en route navigation is an important part Printed material is essential for pre-journey planning and en route
of a successful wayfinding system. The map base being developed for navigation. Many people are not comfortable or are not in a position
this project will provide a starting point for the City to create and to use online and smart phone applications. The printed material
maintain effective and consistent web, smart phone “app” and print should make use of the Legible Sydney map style to for consistency
based planning tools. and familiarisation.
2.4 Wayfinding System Components – Digital Media 34/91 14 November 2012

There are a range of digital media applications that are currently available to deliver
wayfinding information. The design development stage will scopea the most appropriate
and effective technologies to be included in the wayfinding system.

Media Function Pre-Trip Real time Additional Information and examples

QR Codes A 2D barcode system able to provide short form information or a Text in different languages • www.en.wikipedia.org/wiki/QR_code
web link to internet enabled devices via an onboard camera. www.tag.microsoft.com/home.aspx
QR codes can also be customised to incorporate corporate logos
which may be an additional revenue generating tool for Council.
Examples include:  eb Links (Video, Audio, Text, Maps,
W
Route information, Transport Information)
• QR Codes
• Microsoft Tag

WiFi
3G/4G

Near Field Provides short form information and web links to NFC enabled Text in different languages • http://www.nfc-forum.org/resources/
Communication or devices. faqs#howwork
NFC Chip www.tapit.com.au/tapit-work

 eb Links (Video, Audio, Text, Maps,

W
Route information, Transport Information)

WiFi
3G/4G
 WYNYARD
York Street

CIRCULAR QUAY

35/91 2.4 Wayfinding System Components – Digital Media

Sydney Opera House
Ferries

14 November 2012
THE ROCKS
Sydney Harbour Bridge
Walsh Bay

DARLING HARBOUR
King Street Wharf

ROYAL BOTANIC GARDENS

Macquarie Street

Media Function Parliament House

State Library of NSW Pre-Trip Real time Additional Information and examples
Navigation Apps Provide access to downloadable and real-time maps, destination Mapping Real Time • • www.itunes.apple.com/us/genre/ios-navigation/
Walsh Dawes Point
Sydney
Harbour
Bay
DAWES Bridge Por t Jackson
BALMAIN WALSH POINT

HICKSO
Millers Point D
BAY

WAY
EAST ROA

N
HIGH
TOW
STREE T NS Bennelong

DALGE
DARLING PL Campbells Point
HICKSON
Cove

T Y RD
Sydney
MILLERS

ROAD
Opera
POINT THE House

LD
DFIE
lk ROCKS
wa
ARGYLE

BRA
R OAD
Sydney

information, routes and links to 3rd party content. id6010?mt=8

te Obser vator y

T
STREE
STREE
T
Cove

u
Observatory

in

STREE T
Park

T
15

STREE
Museum of
Contemporary Art Government
House
BARANGAROO

T
Mapping Off-line

STREE
CAHILL

EXPRESSW

RGE
AY
Circular Farm

ON

GEO
KE NT

INGT
Darling Quay

MACQUARIE
Jones Cove

HARR
Point

H ICKS ON
Bay Darling

PIRRAM
GROSVENOR Macquarie
Lang
ST Place

A
BR IDG E ST RE E T ST
N
Park Conservatorium
Darling

APO L E O N
of Music

STREET
Royal

ST
Harbour

SREET

T
Island Australia

STREE
TOR

STREET
SUSSE X
Square

T
STREE
RIBU
PYRMONT Pyrmont
Botanic
ST
MARGARET SREE T

DIST
Bay
Wynyard Wynyard HUNTER
Park Gardens

ROAD
Star City ERSKINE STREE T

ERN
State

Examples include www.google.com/mobile/navigation/

STREE

You are here

T

STREE T
Library

STR EE T
WEST
King

T
Star City of NSW

STREE
Street
Martin

HARRIS

T
Martin

STREE
Wharf Parliament
Place

PIT T
GPO Place
House

MURR AY
SYDNEY The

MACQUARIE
Pyrmont Bay Australian National KING
Maritime Museum Sydney
Domain

Location
Sydney Hospital

ST

E
STR

GEORG
Aquarium EET

STREE
ROAD The Mint

CLARENCE
GE Pitt Street Museum

SUSSEX
RID Pr ymont Art Gallery

KEN T
T B
M
ON Mall Hyde Park of NSW
YR Bridge

YO R K
PYRMO
David AME S RD Barracks

P
ST J
Myers

DARLING
Cockle Centrepoint Jones St James

NT
Harbourside MARKET

ROA

T
STREE T

EN
UTOR

STREE
SC
Bay
Convention Queen
ST
M
CRE

DISTRIB
Crowne

STR RE T
Cockle Bay

HA
Victoria

AR
STREE T
Plaza St Marys

YS
Wharf

RRI
Darling Building Cathedral NG

DRIVE
S
YOU
STREET Convention Harbour N

RO

EASTER T
STREE
JOH
Hyde

STREE
Centre

N
EET
DRUITT

AD
ALLEN SIR
ST
Cook &

STR
PA R K
Town Hall
Park

STR EE T
Phillip

T
Town Hall

STREE
BATHURST
St Andrews
Cathedral
STR
EET
Park WOOLLOOMOOLOO

RILEY

PALMER
EET Darling Darling

BOURKE
WIL
STR

DARLING
Walk LIA

STREE
• oMaps
STREE

www.play.google.com/store/
T M
Exhibition Harbour Australian

KEN T
FIG
Museum

EET

C ASTLEREAGH
T
Centre

ST

TH
WAT

STR

COLLEGE
ELIZABE
QUARRY STR

PIT T
EET
EAST
ST

TLE
Exhibition Centre Chinese LIVERPO

OUR
OL
Museum

WN
Gardens Anzac
SYDNEY

DRIVE
ULTIMO

STR

SU SSEX
HARB
Memorial

GE

CRO
STR

EET
STREE

OR
Route Planning
ST

EET
ST PIER T

GE

400
HIGH ST
Walsh Bay QBEThe Rocks

T
HIGH

110

117
EE
STEPS 3 9
First Fleet

STR
ST
Park

ROAD

D
LAN
Shangri La C AHILL

30
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C1 Alfred Street C3 Hosking Place A4 Wheat Road
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B3 Barrack Street A1 Jenkins Street
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King Street Wharf

C1 Bulletin Place A3 Lime Street C3 Hunter Connection
C1 Cahill Expressway C2 Macquarie Place C4 Imperial Arcade
B3 Carrington Street B2 Margaret Street B2 Menzies Arcade
C4 Castlereagh Street A4 Market Street B4 Mid City Arcade
B4 Clarence Street C3 Martin Place C3 MLC Centre
B4 Council Lane C1 Milson Lane C4 Pitt Street Mall
C1 Crane Place A2 Napoleon Street C4 St James Arcade
B1 Cumberland Street A3 Newton Lane B4 Strand Arcade
C2 Curtin Place C2 O’Connell Street

ROYAL BOTANIC GARDENS

C4 Sydney Arcade
A3 Cuthbert Street B3 Palings Lane C4 Sydney Tower
C2 Dalley Street C3 Penfold Place
C3 Tank Stream Arcade
C2 De Mestre Place C3 Pitt Street
B2 Wynyard Arcade

Macquarie Street
C4 Elizabeth Street C1 Queens Lane
B2 Wynyard Park
C3 Empire Lane C1 Reiby Place

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A3 Erskine Street C3 Rowe Street
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Parliament House
B1 Essex Street C1 Rugby Place
A1 Gas Lane B3 Sesqui-Centenary Square Lift Shops
B3 George Street A3 Shelley Street Public Toilets Restaurant
B1 Gloucester Street A3 Slip Street Car Park Hotel and Bar

State Library of NSW

B4 Grace Plaza C2 Spring Street Taxi Rank Stairs
B1 Grosvenor Street A4 Sussex Street
Ferry
C2 Hamilton Street A3 Sussex Lane
Bus Stop
B1 Harrington Street C2 Tank Stream Way
C1 Herald Square B4 Temperance Lane Railway Entrance
A1 Hickson Road C1 Underwood Street Train Station

Web Mapping Both desktop and mobile internet based mapping services Mapping Real Time • • www.maps.google.com
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Street index
C2 Abercrombie Lane A1 High Street C1 Underwood Lane

THE ROCKS
C1 Alfred Street C3 Hosking Place A4 Wheat Road

3G/4G
B3 Angel Place C2 Hunter Street B3 Wynyard Lane
C3 Ash Street B2 Jamison Street B3 York Street

Sydney Harbour Bridge

B3 Barrack Street A1 Jenkins Street
C1 Blue Anchor Lane A4 Kent Street LandmarN©½QGHU
C2 Bond Street A3 King Street C2 Australia Square
C2 Bridge Street B2 Lang Street C3 Cenotaph

Walsh Bay
C2 Bridge Lane C4 Lees Court C4 Centrepoint Arcade
C1 Bulletin Place A3 Lime Street C3 Hunter Connection
C1 Cahill Expressway C2 Macquarie Place C4 Imperial Arcade
B3 Carrington Street B2 Margaret Street B2 Menzies Arcade
C4 Castlereagh Street A4 Market Street B4 Mid City Arcade
B4 Clarence Street C3 Martin Place C3 MLC Centre
B4 Council Lane C1 Milson Lane C4 Pitt Street Mall
C1 Crane Place A2 Napoleon Street C4 St James Arcade
B1 Cumberland Street A3 Newton Lane B4 Strand Arcade
C2 Curtin Place C2 O’Connell Street

DARLING HARBOUR
C4 Sydney Arcade
A3 Cuthbert Street B3 Palings Lane

WiFi
C4 Sydney Tower
C2 Dalley Street C3 Penfold Place
C3 Tank Stream Arcade
C2 De Mestre Place C3 Pitt Street

King Street Wharf

B2 Wynyard Arcade
C4 Elizabeth Street C1 Queens Lane
B2 Wynyard Park
C3 Empire Lane C1 Reiby Place
A3 Erskine Street C3 Rowe Street
Map key Retail key
B1 Essex Street C1 Rugby Place
A1 Gas Lane B3 Sesqui-Centenary Square Lift Shops
B3 George Street A3 Shelley Street Public Toilets Restaurant
B1 Gloucester Street A3 Slip Street Car Park Hotel and Bar
B4 Grace Plaza C2 Spring Street Taxi Rank Stairs
B1 Grosvenor Street A4 Sussex Street

ROYAL BOTANIC GARDENS

Ferry
C2 Hamilton Street A3 Sussex Lane
Bus Stop
B1 Harrington Street C2 Tank Stream Way
C1 Herald Square B4 Temperance Lane Railway Entrance

Macquarie Street
A1 Hickson Road C1 Underwood Street Train Station

Parliament House
State Library of NSW
City of Sydney
City of Sydney © Copyright 2012 DSL
GPS devices Mobile mapping and navigation aids linked with GPS positioning Mapping Real Time • • http://www.garmin.com/au/
Walsh Dawes Point
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Street index
C2 Abercrombie Lane A1 High Street C1 Underwood Lane
C1 Alfred Street C3 Hosking Place A4 Wheat Road
B3 Angel Place C2 Hunter Street B3 Wynyard Lane
C3 Ash Street B2 Jamison Street B3 York Street
B3 Barrack Street A1 Jenkins Street
C1 Blue Anchor Lane A4 Kent Street LandmarN©½QGHU
C2 Bond Street A3 King Street

DSL
C2 Australia Square
C2 Bridge Street B2 Lang Street C3 Cenotaph
C2 Bridge Lane C4 Lees Court C4 Centrepoint Arcade
C1 Bulletin Place A3 Lime Street C3 Hunter Connection
C1 Cahill Expressway C2 Macquarie Place C4 Imperial Arcade
B3 Carrington Street B2 Margaret Street B2 Menzies Arcade
C4 Castlereagh Street A4 Market Street B4 Mid City Arcade
B4 Clarence Street C3 Martin Place C3 MLC Centre
B4 Council Lane C1 Milson Lane C4 Pitt Street Mall
C1 Crane Place A2 Napoleon Street C4 St James Arcade
B1 Cumberland Street A3 Newton Lane B4 Strand Arcade
C2 Curtin Place C2 O’Connell Street C4 Sydney Arcade
A3 Cuthbert Street B3 Palings Lane C4 Sydney Tower
C2 Dalley Street C3 Penfold Place
C3 Tank Stream Arcade
C2 De Mestre Place C3 Pitt Street
B2 Wynyard Arcade
C4 Elizabeth Street C1 Queens Lane
B2 Wynyard Park
C3 Empire Lane C1 Reiby Place
A3 Erskine Street C3 Rowe Street
Map key Retail key
B1 Essex Street C1 Rugby Place
A1 Gas Lane B3 Sesqui-Centenary Square Lift Shops
B3 George Street A3 Shelley Street Public Toilets Restaurant
B1 Gloucester Street A3 Slip Street Car Park Hotel and Bar
B4 Grace Plaza C2 Spring Street Taxi Rank Stairs
B1 Grosvenor Street A4 Sussex Street
Ferry
C2 Hamilton Street A3 Sussex Lane
Bus Stop
B1 Harrington Street C2 Tank Stream Way
C1 Herald Square B4 Temperance Lane Railway Entrance
A1 Hickson Road C1 Underwood Street Train Station

City of Sydney
City of Sydney © Copyright 2012
2.4 Wayfinding System Components – Visitor Information Centres & People 36/91 14 November 2012

People
Precinct ambassadors will provide information and referrals in busy city
locations. This will help people enjoy what was on offer in the city centre
and provide guidance, potentially in more than one language.
Shown are precinct ambassadors in Melbourne.

Visitor information centres

There are three visitor information centres run by the City of Sydney
in Town Hall, Haymarket and Circular Quay. These provide face to face
tourist information as well as printed maps and guides. More visitor
information centres should be placed throughout the city, located at major
attractions and transport hubs.
 37/91 14 November 2012 2.4 Wayfinding System Components – Public Domain Quality

George Street Transformation

Light rail, laneways, retail and night time activity will revitalise what will
become a pedestrianised George Street, and legible main street for Sydney.

Liveable Green Network

The network will improve connections between neighbourhoods, enhance
linkages between destinations to improve navigation.

Public Domain Codes

• Sydney Streets Design Code
• Sydney Street Signage Code
• Sydney Lights Design Code
• Public Domain Furniture Palette

Public Space Design

Public domain improvements will strengthen city legibility, support intuitive
wayfinding and provide elements that form a strong mental image for
people, contributing to the formation of a “mental map” of the city.

Public Art
Public art will create landmarks and reinforce city nodes, paths and edges.

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WAY

LANE
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STREET
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3.0 Design Development – Mapping Features 38/91 14 November 2012

Key Mapping Features 3D Buildings Walk distance / time information

The features comprise all elements that a typical map would provide but Illustrations of key buildings to help with orientation. This provides a graphic Maps feature a circle that represents an averaged walking radius measured
with more details. The map features colours that are clearly distinct from representation of key landmarks and make the maps more intuitive. in minutes.
each other and work well in an exterior environment. An extensive key
provides a list of street names, key destinations and pictograms with Pictograms Maintenance and Update
reference to the grid.
Use of internationally recognised pictograms and TfNSW public transport Map design to allow for updates to show new developments. The map
services pictograms. must be current to remain relevant.
Maps will be displayed in two scales
Map displays typically feature two maps. An overview map based on the Typography Map Testing
LGA base map and a detail map of the immediate area.
Typeface is primarily based on legibility criteria. Undertake suitable trials to test comprehension by users of different
abilities, cultural and language background.
Overview map
The overview map is a 2D map with the same colours as shown on the
detail map. Important buildings and destinations are shown across an
approximately 10 – 15 minute walking radius.

Detail map
Details include 3D views of important buildings and structures, details
related to transport, access (stairs, lifts, pedestrian crossings etc),
entertainment, recreation, food, retail and so on. Graphic prominence is
given to pedestrian areas (footpath and public domain) on the map.

Orientation of map
Maps are orientated to align with the physical environment ahead.
The maps may face north, south, west or east.

Destinations and Attractions

Major destinations and attractions such as public transport connections
and interchange zones.

Overview Map Detail Map

The overview map is a 2D map with the same colours as shown on the Details include 3D views of important buildings and structures, details
detail map. Important buildings and destinations are shown across an related to transport, access (stairs, lifts etc), entertainment, recreation,
approximately 10 – 15 minute walking radius. food, retail and so on.
39/91 14 November 2012 3.0 Design Development – Signage

Design
The design of a sign system is guided by the following key elements:
• A complete program of sign types to suit different site conditions and
wayfinding needs.
• Allows for maximum application of a minimum of component parts.
• Allows for efficient fixing to existing infrastructure on ground, to surfaces, to
smartpoles etc.
• Consistency in materials, finishes and graphic application.
• Strong and durable components to minimise impact from vandalism and
accidental impact.
• Cost efficient system of modular components to reduce cost for replacements
and updates.
• Provision of a broad spectrum of information on pylons and consistent
information on reassurance signs.
• Clear visual identifier for all sign types to provide clear reference to the system.
• A clear Sydney identity through design, finishes and colours.
• Requires only basic maintenance.
• Allows for cognitive mapping and point to point navigation abilities.

Testing with a range of people who are blind, low

vision, or mobility impaired will be part of the
prototyping/design development pocess.
3.0 Design Development –­Key Sign Components 40/91 14 November 2012

Header
Signs are clearly identified by a strip at the top and
the word ‘information” or similar above head height
for visibility from a greater distance.

Sign Address
Pylon signs are clearly identified with a header in The typography, colour coding and naming conventions are The dense urban environment of Sydney features many destinations. A
a conspicuous colour, the international information consistent with those on the Legible Sydney printed walking cognitive mapping system provides complex information that is otherwise
maps and other elements of the system.
pictogram, and the SYDNEY watermark. not possible with a point to point navigation sign system.
The point to point directions offer immediate orientation and reassurance
along the journey.
Directional Information
Directions are listed in accordance with the naming convention.

Overview Map
The overview or 15-minute map (subject to finalisation of mapping) is
used to orientate the user and show how close areas are to each other.
It provides the information needed to link areas of Sydney and instills
the confidence to attempt longer distance walking journeys.

Contacts & Digital Media

Information including phone numbers, websites, QR Code, NFC,
and others.
Braille/Tactile Contact Detail
Braille/Tactile contact number and location reference.

Detail Map
The detail or 5-minute map (subject to finalisation of mapping)
is used to find a destination. It clearly depicts walking routes, roads,
buildings and landmarks.

Directory
Streets and key destinations are listed in alphabetical
order and coded with the grid reference on the map.

City of Sydney logo

The City of Sydney logo is a constant assurance of the
systems quality, management and ownership.
 169
Pitt Street
Museum Mall

EET
Pitt Street

KEN
GE

SUSSEX
Art Gallery

GE
CLAREN

CLARENC
BRID Prym
Mid City

KENT
TEMPERAN
NT
SU ont Mall of NSW

87
O

YOR

T
YR
M
Brid LANE Hyde Park

YO R K
ge M ID C IT Y
Sydney Tower

PYR
T JAME S RD Barracks

STREE
DavidA R C ASD

P
Myers E

D A R LI N G
Cockle Centre

MO
Centrepoint Jones St James

AD

NT

AGH
Harbourside MARKET

EET
ST RE E T

RO

EN

TO R
C
Bay ES

STR
COUNCIL

Pitt Street
CR
Convention ST

RIBU
Crowne Queen M ST JAM
Dymocks ES

STRRE T
Cockle Bay

HA
Victoria ARCA

AR
STREET
Plaza

DIST
St Marys
41/91
D
3.0 Design Development
St James– Key Sign Components
E

YS
Wharf

RRI
G
Building 2012

LERE
PLACE Darling 14 November Cathedral OU
N

D R IV E
IM P E R IA L

S
Y
Harbour

GEORGE
STR
EE T
Convention HN
Centre

T
ARCADE

RO
JO

EET
STREE
Sydney H y d e
N
LLE Centre

N
SIR

EET
DRUITT

AD
A

TER
ST

STR

BETH
Cook &

STR
PA R K

EAS
Town Hall
Central PlazaP a r k

STREE T
Phillip

CAST
Westfield
WOOLLOOMOOLOODavid

EET
St Andrews Town Hall Park

STR
STR
B AT H
URST Cathedral EET
Centrepoint Jones
194

MER

ELIZA
186
Darling CENTRE
384 Darling

109
(Elizabeth

RILE
ET P

RKE
2 TRE L I AO IN T

450
76
WIL
411

DARL
S Walk
18 Myers

PA L
STR
STREE

427
T M

BOU
Exhibition Harbour 46 50 Australian ARCADE
Street)

KENT
239
FIG

EET

IN G

190
32 Museum

EET
MARKET

GH
Centre

229
78

ST

BETH
STREE T

LEREA
80
WA

STR

EGE
RRY
MARKET STR

133
111
Q UA T
112
Hyde
Information including phone numbers,

P IT T
EET
EAST
TTL

E L IZ A
S
120

COLL
CAST
Exhibition Centre Chinese LIVE
websites, QR Code, NFC, and others.
E

Transport Information Tourist InformationR P O O L The

S TCity values your

OUR
1 13 29 31 45

WN
Gardens Museum Memorial
State Anzac
feedback 77Contact usSt James
ULTIMO DRI QVB 59 SYDNEY
STR

SUSSEX
HARB
61

GE

CRO
STR

VE
Theatre David
EET

STRE

OR
www.131500.com.au www.visitnsw.com
ST ET
City 83
EET

ST PIER
95
Town Hall

GE
24hours
Jones 7days
131 500 9240 8788
Centre (Market St) Park
24 hours Mon-Fri 9am-9pm 9265 9333

400
HIGH ST QBEThe
Walsh Bay Sat-Sun 9am-5pm Rocks
www.cityofsydney.nsw.gov.au

ET
HIGH

110

117
STEPS 3 9

RE
ST First Fleet
council@cityofsydney.nsw.gov.au

ST
Park
ROAD

ND
Shangri La CAHIL
30

National Trust

LA
Centre L EXPRE

ER
S S WA
JENKINS

176
MB
Y
127

ALFR

For assistance please ring 9265 9333

CU
Fire Four Seasons ED

BARANGAROO Station Harts HERAL

ST

ET
D SQ ST
UA

RE
RE
136

ST
ST

ESS Jacksons
KENT

16
on George 5

Map Speci

ET
Observatory EX
1 Tower A N B LU Rugby

RE
7
L AC H O
E
Club Ship

ST
161

and quote location number – AP01

STR Inn
G B Circular

199
NE R
Detail of Braille/Tactile contact number and

ST
400
GAS

ER
HIGH ST EE T

RE
170

LA RU
Walsh Bay The Rocks
CR

I BY
ST
AN
location reference.

ET
HIGH
E Y
110

117
CE
3 PLAC

Quay
PL

18A
STEPS 9 Grosvenor
ST

RE
E
First Fleet
171

PL
OU
ST

Place

ST
187

GL

33
Park
38

27
H I C K S O30 N

JE N K IN
ROAD

U N D ER W

ND
STREE T

BU
OOD
National Trust

ON
LA
C A6H I L

LL
Sydney

196
LA

6 IN
Shangri La

E
156
Centre L

137

37
GT

T
:.: :. . :. : .: .: :. .: :.: .. .: .. .: :. .: :. . . :. : .. .: .. .: EXPRE

GE
ER

UN DER WO OD
IN
S S WA
ST

30

PL
176
197

MB

Sydney Y

AC
RR
St Patricks
Cove
127

E
ALFR

GEOR
Church HA
CU

Four Seasons E D Harbour

Q U EE N S
Fire

BARANGAROO
HERAL
199

235

LA
20
Station D SQ Marriott S T
ST

ET
JENKINS

M IL SO N

57
24 UARE
T RT E E T

GROSV 6

LA

RE
Circular

PITT
136

ENOR Brooklyn DA LL EY STREET IE

ST
S T 16 Water area C50 M0 Y0 K0
ESS
Australian AR

ET
EX U
K ES N

Observatory
Quay
5
Lang 11 A N BStock
L CQ C E

242
1

Tower C HU E A

RE
ET Exchange

54
A
Park 7 2 OR M PL

ST
161

34
RE LA
201

STR

199
NE

ST
ST
GAS RU
ER

257
EE T B R I CDRANG E

RE
GB
STREET
170

LA Y

I BY
ST

St Philips
Wynyard
PLA
NAPOLEO N ST

NG Pub Metro E CE
CE

Church P L19

18A
Grosvenor
ST

21

WAY

ST
171

LA
N

69

PL
3

OU

Place
R
187

GL

33
EAM

GRESHAM
38

27
TO

BR GE
HICKSON

ST
J E N K IN

18 U NID

STR
N ST LA N E
STREET

D ER W O
J A M IS O STREE T

BU
J A M IS O N OD
ON

K
A BELA
STREET

LL
TA N
Darling Harbour
196
RC
STREET

6 IN
RO M BI E
BU

E
156

77
6
137

37
GT

T
M AR GA RE T

Passenger Terminal LA N E Backgound area C77 M53 Y31 K8

5
2

GE
LA

UN DER WO OD
192

IN
2

58
and Function Centre

30

PL
261
R197I

AC
Australia Sydney
RR

St Patricks
REE

Amora 5

E
S T Harbour
GEOR

2 Square
HA

Travelodge The Scots 20 Church Met Centre

ST

Q U EE N S
R E EMILTSON LA

20
199

Marriott
235

Met Centre
T

Church BOND

LA
G

57
24
STREET

G R42O S V
DI

I N Wintergarden
20

S6T
204

20

Moretons
67

18

PITT
28 R
ENOR SP Plaza
Wynyard
264
9

DA LL EY STREET IE
MAR GARE T 6S
2 T Australian R
87

Plaza UA
15 23 Lang STREE Stock Q
69

2
1
1
3.0 Design Development – Colour Palette 42/91 14 November 2012

City of Sydney “Our City, Your Brand”

Secondary Colour – Sunshine Yellow
PMS 1235 C
Proposed colour for Header and key graphic elements.

City of Sydney “Public Domain Code”

Public Domain Furniture Colour – Precious Metropolis Bronze
PMS 438C
Proposed colour for main body of pylon sign & background to all sign types.
 43/91 14 November 2012 3.0 Design Development – Viewing Distances

For the signage system to be successful, font style and size, pictogram Item Message Component Signtype Lettering Height
style and size, colour combinations and contrasts are conceptualised,
1 Direction Finger Sign 40mm
tested, developed, tested and so on until a a scheme is ready for the mock
up/prototype which will be tested by the public. 2 Address – first line Flag Sign 50mm
3 Address – second line Flag Sign 40mm
This section documents testing of viewing distances under typical
conditions (daytime) by persons who are not vision impaired. 4 Direction Flag Sign 23mm
5 Address – first line Pylon 27mm
The typeface specifications that were tested are described on page 45.
6 Address – second line Pylon 23mm
7 Direction Pylon 23mm
8 Map & Key Pylon 2 – 5mm

All nominated lettering is to feature 30% 

luminance contrast
against background.

1 10 min – King Street Wharf

Finger Sign

2 Wynyard
York Street

3 King Street
Town Hall

4 George Street
Circular Quay
Macquarie Street

King Street Wharf

Darling Harbour

Flag Sign
i
5 WYNYARD
Wynyard
York Street
York Street

6 Sydney Opera House

Circular
FerriesQuay
Sydney Opera House
The Rocks
THE ROCKS
Sydney Harbour Bridge
CIRCULAR QUAY

7
Sydney Harbour Bridge
Walsh Bay

Darling Harbour
DARLING
King HARBOUR
Street Wharf
King Street Wharf

ROYAL BOTANIC GARDENS

Macquarie
Macquarie Street
Street
Parliament
Parliament House
House
State Library
Royal of NSW
Botanic Garden

Walsh Dawes Point

Sydney
Harbour
Bay
DAWES Bridge Por t Jackson
BALMAIN WALSH POINT

HICKSON
Millers Point
BAY

HIGHWAY
EAST ROAD

TOWNS
S T REE T Bennelong

DALGE
DA RLI NG PL Campbells Point
HICKSON
Cove

T Y RD
Sydney
MILLERS

ROAD
Opera
POINT THE House

BRADFIELD
lk ROCKS
wa
ARGYLE

R OAD
Sydney
te Obser vator y

T
STREE
STREE
Cove

u
T
Observatory

in

STREE T
Park

T
15

STREE
Museum of
Contemporary Art Government
House
BARANGAROO

T
STREE
CAHILL

EXPRESSWAY

GEORGE
Circular Farm

HARRINGTON
KENT
Darling Quay

MACQUARIE
Jones Point Cove

HICKSON
Darling

PIRRAMA
Bay GROSVENOR Macquarie
Lang
ST Place
N B RIDG E STREE T ST
Park Conservatorium
Darling

APO L E O N

STREET
of Music
Royal

ST
Harbour

SREET

T
Island Australia

STREE
DISTRIBUTOR

STREET
SUSSEX
Square

T
STREE
PYRMONT Pyrmont ST
MARGARET SREE T Botanic
Bay
Wynyard Wynyard HUNTER
Park Gardens

ROAD
Star City ER SKI N E ST REE T

ERN
STREE State
You are here

STREE T
T

STREE T
Library

WEST
King

T
Star City of NSW

STREE
Street
Martin

HARRIS

T
Wharf Martin

STREE
Parliament

PIT T
GPO Place Place House

MURR AY
SYDNEY The

MACQUARIE
Pyrmont Bay Australian National KING
Sydney
Maritime Museum
Sydney Hospital Domain

ST

E
STR
Aquarium

GEORG
EET

STREE
ROAD The Mint

CLARENCE
GE Pitt Street Museum

SUSSEX
RID Art Gallery

T
Pr ymont

KENT
T B
M
ON Mall Hyde Park of NSW
YR Bridge

YO R K
PYRMONT
AMES RD Barracks

P
David ST J

DARLING
Myers
Cockle Centrepoint Jones St James

ROAD
Harbourside MARKET

T
STR EE T

EN
DISTRIBUTOR

STREE
C
Bay
Convention Queen
ST
M
CRES
Crowne

STRRE T
Cockle Bay

HA
Victoria

AR
Plaza

STREE T
St Marys

YS
Wharf

RRI
Darling Building Cathedral

DRIVE
S
YOUNG
STREET Convention Harbour

RO

EASTERN T
STREE
JOHN
Centre Hyde

STREE
EET
DRUITT

AD
ALLEN SIR
ST
Cook &

STR
PA R K
Town Hall
Park

STREE T
Phillip

T
Town Hall

STREE
BATHURST
St Andrews
Cathedral
STR
EET
Park WOOLLOOMOOLOO

RILEY

PALMER
EET Darling Darling

BOURKE
WIL
STR

DARLING
Walk LIA

STREE
STREE
T M
Exhibition Harbour Australian

KE NT
FIG

EET
Museum

C ASTLEREAGH
Centre

ST

TH
WAT

STR

COLLEGE
ELIZABE
QUARRY STR

PIT T
EET
EAST
ST

TLE
Exhibition Centre Chinese LIVERPOOL

OUR
Museum

WN
Gardens Anzac
ULTIMO SYDNE Y

DRIVE
STR

SUSSEX
HARB
Memorial

GE

CRO
STR

EET
STREE

OR
ST

EET
ST PIER T

GE

400
HIGH ST
Walsh Bay QBEThe Rocks

T
HIGH

110

117
3

STREE
STEPS 9
First Fleet

ST
Park

ROAD

D
CUMBERLAN
30
National Trust Shangri La C AHILL
Centre EXPRESSWAY

J ENKINS

176
127
ALFR
Fire Four Seasons ED

BARANGAROO Station Harts HERALD

ST

T
ST

STREE
SQUARE

136
ST
ESSEX Jacksons

KENT
16
on George 5

ET
1 Observatory
Tower Rugby

RE
BLUE
7 ANCHOR
Club Ship

161

ST
LANE
STREET Inn
Circular

199

ST
GAS

ER

REIBY
170
LA CRANE RUG

GLOUCEST
BY
PL P L A CE
Grosvenor
Quay

18A
ST

171

PL
Place

187

33
38

JENKINS

27
HICKSON
UNDERWOOD

BULLETIN
N
LA STREET

HARRINGTO

196

6
156

137
6

37
GE

UNDERWOOD

30

PLACE
197
St Patricks Sydney

GEOR
Church

QUEENS
Harbour

199

235

LA
20
Marriott

MILSON

57
STREET
24
GROSV

LA
6

PITT
ENOR Brooklyn DALLEY STREET
ST Australian
RIE
Lang 11 Stock

242
1
Exchange 34

54
Park 2 MACQUA
PLACE

201
STREET

257
St Philips
BRIDGE STREET

N AP OL E O N S T
Church Pub Metro 19 21

WAY

GRESHAM ST
69
3
LANG

STREAM
TO
BRIDGE

ST
ST 18

STREET
LANE
JAMISON JAMISON

TANK
STREET
Darling Harbour STREE T
ABERCROMBIE

BU

77
MARGARET
Passenger Terminal LANE

LA
192

58
and Function Centre

261
RI
Australia

R
Amora 5
2 Square ST

EET
Travelodge

ST
The Scots Met Centre 20
Church Met Centre BOND

DI
20
ST Wintergarden

204

20
Moretons 18

67

ET
28 42

264
Plaza

9
SPRING
MA R GA RE T

STRE

87
62
15 23 STREE Plaza
T Building

69

11
37

PITT
22
275
43 ST

206
CURTIN

5 minut
LANE

275
UNDERGROUND TO WYNYARD STATION

STREE
NSW Sports PLACE

64
STREET

HAMILTON
YORK
2 Club
All Seasons

N
Radisson

ST
1
Premier Plaza LL

ER
Wynyard Wynyard Menzies 1
HUNTER Grand

STREE T

KENT
MENZIES

ST
WYNYARD

296
(UNDERGROUND
ARCADE
O’CONNE

e walk
Wynyard
ARCADE 27
TO WYNYARD

WE
STN)
DE MESTRE 27
Park 40

SUSSEX
PLACE
29

101
You are here EMPIRE STREET

ST

68
HUNTER LANE

YORK
Ibis CONNECTION
(UNDERGROUND
WYNYARD

LANE
SUSS EX LA TO
STATION)

C ARRINGTON
64
105
248
68 84

50
41
ER SK INE ST E RSKI NE Wynyard S TRE E T 45

WYNYARD

ET

1
25 47

43
297
76
55

66

STRE
King Street Wharf
Occidental

107

YORK

ET
The Office PALINGS
LANE

STREET
WYNYARD

125

STRE
ST
399
SHELLE Y
ST Regimental City Recital

STREET
PENFOLD

ASH
Square Hall PLACE

STREET
ANGEL
Carrington

360
3

341
PLACE
HOSKING

LANE
PLACE
Bristol 2
2 10
Arms

63
Centotaph

137

Macquarie Street
20

100
BARR ACK ST SESQUI-CENTENARY 16
CUTHBERT ST
SQUARE MAR TIN 18
1 9
RSL GPO Fountain 46
Red Cross

25
Club

65
The Westin PLACE

SLIP
House 3

16
GE
Sydney

14
SYDNEY

GEOR
35
Medina Grand

LIME

29
Slip NEWTON

108
Harbourside MLC

ST
Inn

115
LA
CBD Centre

349
60
Trumps NRMA

136
18 City ROWE
ST

308

175
House

PITT
38

122

28
56 MLC Centre

CT
66
KING

365
R OAD
STREE

394
74 TANK STREAM
Sydney T Theatre

138
ARCADE
41 45 55 The

177
Royal

175
Wildlife Grace

77
351

312

30
100

124
World GRACE PLAZA Forbes KING

121

LEES
140
85

346
Apple 102

SYDNEY
Store

63
121

ST
123 STREE

181

70
142
Four ARCADE T 134A
148
Points Glasshouse

Mall
SUSSEX
153
Darling OPSM Shopping

CLARENCE
STRAND 155

65
Harbour ARCADE Centre

KENT
169

72
WHEAT
TEMPERANCE
Pitt Street Mall

YORK
Sydney Mid City

87

T
Aquarium LANE MID CITY
ARCADE

STREE
Centre

Pitt Street

AGH
ST JAMES

4 Bowlers Club
of NSW Dymocks Skygarden
ARCADE

St James

LERE
COUNCIL
Dundee IMPERIAL Centre

GEORGE
PL ARCADE
Arms Sydney Tower

TH
Pyrmont Sydney
Westfield

CAST
Bridge Central Plaza David

ELIZABE
Myers Centrepoint Jones

173

194
Swissotel CENTREPOINT

186
384

109
2 (Elizabeth

411

76

450
18

427
46 ARCADE
50 Street)

239

190
32
MARK E T

229
78
STR EE T MARKE T
80

111

133
112
45
120 Hyde
13 29 31
1
Shelbourne QVB State 59 ST
Theatre City
61
David 77
83 St
95
James
Town Hall Centre City Tattersalls Jones
(Market St) Park
Club
A B C

8
Street index
C2 Abercrombie Lane A1 High Street C1 Underwood Lane
C1 Alfred Street C3 Hosking Place A4 Wheat Road
B3 Angel Place C2 Hunter Street B3 Wynyard Lane
C3 Ash Street B2 Jamison Street B3 York Street
B3 Barrack Street A1 Jenkins Street
C1 Blue Anchor Lane A4 Kent Street LandmarN©½QGHU
C2 Bond Street A3 King Street C2 Australia Square
C2 Bridge Street B2 Lang Street C3 Cenotaph
C2 Bridge Lane C4 Lees Court C4 Centrepoint Arcade
C1 Bulletin Place A3 Lime Street C3 Hunter Connection
C1 Cahill Expressway C2 Macquarie Place C4 Imperial Arcade
B3 Carrington Street B2 Margaret Street B2 Menzies Arcade
C4 Castlereagh Street A4 Market Street B4 Mid City Arcade
B4 Clarence Street C3 Martin Place C3 MLC Centre
B4 Council Lane C1 Milson Lane C4 Pitt Street Mall
C1 Crane Place A2 Napoleon Street C4 St James Arcade
B1 Cumberland Street A3 Newton Lane B4 Strand Arcade
C2 Curtin Place C2 O’Connell Street C4 Sydney Arcade
A3 Cuthbert Street B3 Palings Lane C4 Sydney Tower
C2 Dalley Street C3 Penfold Place
C3 Tank Stream Arcade
C2 De Mestre Place C3 Pitt Street
B2 Wynyard Arcade
C4 Elizabeth Street C1 Queens Lane
B2 Wynyard Park
C3 Empire Lane C1 Reiby Place
A3 Erskine Street C3 Rowe Street
Map key Retail key
B1 Essex Street C1 Rugby Place
A1 Gas Lane B3 Sesqui-Centenary Square Lift Shops
B3 George Street A3 Shelley Street Public Toilets Restaurant
B1 Gloucester Street A3 Slip Street Car Park Hotel and Bar
B4 Grace Plaza C2 Spring Street Taxi Rank Stairs
B1 Grosvenor Street A4 Sussex Street
Ferry
C2 Hamilton Street A3 Sussex Lane
Bus Stop
B1 Harrington Street C2 Tank Stream Way
C1 Herald Square B4 Temperance Lane Railway Entrance
A1 Hickson Road C1 Underwood Street Train Station

City of Sydney
City of Sydney © Copyright 2012

Pylon
23m 16m 11m 9m 2.5m 0.5m
4.0 Signage Information Design – Viewing Distances 44/91 14 November 2012

Map & Key

Cap Height = 2 to 5mm

2.5m 0.5m
 45/91 14 November 2012 4.0 Signage Information Design – Typeface Testing

i i
Final font selection will be confirmed at the design, testing and prototyping stage.
Selection of font type will be based on the principle of readability and best practice in a
public domain context. An example of typeface testing is provided below.
i i i
Wynyard Wynyard Wynyard Wynyard Wynyard
York Street York Street York Street York Street York Street

Circular Quay Circular Quay Circular Quay Circular Quay Circular Quay
Sydney Opera House Sydney Opera House Sydney Opera House Sydney Opera House Sydney Opera House
The Rocks The Rocks The Rocks The Rocks The Rocks
Sydney Harbour Bridge Sydney Harbour Bridge Sydney Harbour Bridge Sydney Harbour Bridge Sydney Harbour Bridge

Darling Harbour Darling Harbour Darling Harbour Darling Harbour Darling Harbour
King Street Wharf King Street Wharf King Street Wharf King Street Wharf King Street Wharf

Macquarie Street Macquarie Street Macquarie Street Macquarie Street Macquarie Street
Parliament House Parliament House Parliament House Parliament House Parliament House
Royal Botanic Garden Royal Botanic Garden Royal Botanic Garden Royal Botanic Garden Royal Botanic Garden

1. 2. 3. Swiss 721BT Medium Gill Sans

Rotis Sans
Rotis SansSerifSerif
55 55 Roman Univers 5757
Univers Condensed
Condensed Frutiger Condensed
Frutiger Condensed Swiss
City 721BT Medium–
of Sydney Brand Guidelines 2012 Gill Sans typeface for CoS street name signs
Current
Not Recommended Not Recommended

Circular Quay Rotis Sans Serif 55 Roman

Circular Quay Univers 57 Condensed

Circular Quay Frutiger Condensed

 4.0 Signage Information Design – Consistent Naming Convention 46/91 14 November 2012

Legible Sydney Naming Convention Naming Hierarchy

Based on a sign at York Street, Wynyard, signface facing South.

LGA
Area
Suburb & Precinct
Wynyard
WYNYARD
YorkStreet
York Street Village

CIRCULAR QUAY Neighbourhood

Sydney Opera House
Ferries Destination &
Map Specifications Transport Hub
400

Circular Quay
HIGH ST
Walsh Bay The Rocks
ET

HIGH
110

117

STEPS 3 9
RE

First Fleet
ST

ST

Park
ROAD

ND

Ferry wharf
National Trust

Sydney Opera House

C A H IL
30

Sydney
LA

Centre Shangri La L Bus stop

EX P R ES
ER

THE ROCKS
ST

SW AY
176
MB

Cove Train station

127

ALFR
CU

Fire Four Seasons ED

BARANGAROO
HERAL Taxi rank
Station D SQ
ST

ET
JENKINS

ST

Sydney Harbour Bridge

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