BA (Hons.

) GRAPHIC
DESIGN
LEVE
L
05
Module Code OUGD503

Module Title Design Process
END OF MODULE SELF-EVALUATION
NAM
E
JAMIE PUDSEY

1. What skills have you developed through this module and how effectively do
you think you have applied them?

The Design for Print brief allowed me to research fully in depth into different print
processes, nishes, costings, formats and stocks. This was something that I really
enjoyed and useful information that I will carry with me for the rest of my career. It's
made me realise that graphic design is more than just sitting at a computer, and
learning about these processes also gave me the opportunity to try some. I
experimented with different binding methods, different stock nishes and
embossing for this particular brief. Mike's Software sessions also allowed to pick up
vital knowledge such as how to properly set up your documents for print and also
applying spot colours just to mention a few. These are skills that every designer
needs to know, and has really helped build my skill set to a much higher standard in
the second year.

For the Design for Web brief, the Dreamweaver Software package is something
that I have never even thought about using. Simon's sessions were really useful
and explained in a very simple way in order for me to nally get my head around
coding. I really enjoyed coding the website for this brief and even went on to make
another website for the Design For Print & Web brief which is constantly helping to
build my skills in this area. The more websites i created, the better I will start to
become.

As for The Design For Print and Design for Print & Web briefs, were probably my
favourite briefs as they allowed me to be a little bit experimental. I delved into areas
and processes that I haven't properly tired before. Embossing, Laser cutting,
Foiling, applying Spot Varnish, working with Glossy Vinyl and also creating three
dimensional products that have applied design to them instead of working at 2D,
with publications and prints. Its important to learn how design for different products,
not just something at, so this is where a lot of gained knowledge might be
underrated but it has denitely strengthened my skill set and will make me think a
lot more about format and product range in future projects.
2. What approaches to/methods of design production have you developed and how
have they informed your design development process?

During this module the most important thing I have learnt is to push the design and
product range as far as I possibly can. I have learnt that it's important to try and
apply a brand or design to as many different possible outlets. This could be a larger
product range and/or making a smooth transition with your brand or product
through print and web, so it covered in all areas seamlessly. It's also important to
consider future technology, such as app design as this is where the biggest market
is currently at. I also feel that I have learnt different techniques that will be of great
use to me in the future. It's important to use the correct process for the particular
project, so this will help me do so in future.


3. What strengths can you identify in your work and how have/will you capitalise on
these?

I feel that particularly in the Design For Print and Web brief, Branding is something
that I has been particularly successful for me. Branding is an area of design that I
have been interested in before but never really had the chance to explore, So I am
happy that this module has given me that chance, and I have really felt comfortable
in creating a brand and applying to a larger product range. I think this Design for
Print & Web brief is the one I have enjoyed the most, and in my opinion, the most
successful.

I am also pleased that I have started to experiment more with processes and I feel
that this has been a strength for me throughout this module as it has helped give
my work that extra touch This could alsobe a bigger strength for me in future
projects, when I can apply the correct processes at the right time.

I feel that I'm also starting to present my work in a much more professional way this
year. Both when presenting to a larger group, or doing a spoken presentation and
also through the use of design boards. Presenting work to a professional standard
is so important to me as this could be the difference to get you a job or win a pitch
in industry.

4. What weaknesses can you identify in your work and how will you address these
in the future?

Although I have thoroughly enjoyed Web Design this year, I feel as though I need to
really push my skills in this area because it is a possible area that I would like to
work in in the future. I will build my skill-base by using the 'HTML Coding' book that
I have bought and keep setting myself tasks, monthly to build different websites
using different HTML, CSS and Javascript.

I will also continue to experiment with product range and processes throughout the
second year whilst i still have the chance to.









5. Identify ve things that you will do differently next time and what do you expect to
gain from doing these?

I will split my time equally throughout each brief in a module. I feel that particularly in this
module, I got a little bit carried away with the design for print and web brief, and as this is
good to explore and enjoy, it's also important to spend equal amount of time on each brief.

I feel that printed products are important. An idea is nothing unless it has been made into a
physical form. Physical Mock-Ups are also important as these give allow you to see how
your design is going to translate from screen to print and allows to amend anything before
it's too late. It's also easy to proof read copy this way.

Carry on with more processes and printing techniques. I need to do this n the second year
more while I still have the chance to experiment. This will give me more options in the
future.

Carry on working on my preparation skills and presentation skills to help become more
professional when it comes to pitching my ideas or designs. I think this one of the most
important things in the industry. You need to have condence and you need to believe in
what you present.











6.How would you grade yourself on the following areas:
(please indicate using an x)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
1 2 3 4 5
Attendance x
Punctuality x
Motivation x
Commitment x
Quantity of work produced x
Quality of work produced x
Contribution to the group x
The evaluation of your work is an important part of the assessment criteria and
represents a percentage of the overall grade. It is essential that you give yourself
enough time to complete your written evaluation fully and with appropriate depth
and level of self-reection. If you have any questions relating to the self evaluation
process speak to a member of staff as soon as possible.