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ABUS274 - Ecommerce Instructor: Chris Harper Course

This document outlines the course description, purpose, requirements and schedule for an eCommerce course titled ABUS274. The course will provide an introduction to online tools for building businesses and examine internet marketing trends like social networking and blogging. Students will complete a project to discover services, develop marketing plans, execute plans and measure results. The course meets weekly and covers topics like emerging trends, overcoming obstacles, business tools, website development, search engine optimization, content and revenue generation. Grades are based on attendance, project completion, and a final project report.

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96 views5 pages

ABUS274 - Ecommerce Instructor: Chris Harper Course

This document outlines the course description, purpose, requirements and schedule for an eCommerce course titled ABUS274. The course will provide an introduction to online tools for building businesses and examine internet marketing trends like social networking and blogging. Students will complete a project to discover services, develop marketing plans, execute plans and measure results. The course meets weekly and covers topics like emerging trends, overcoming obstacles, business tools, website development, search engine optimization, content and revenue generation. Grades are based on attendance, project completion, and a final project report.

Uploaded by

api-26256778
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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ABUS274 – eCommerce

Instructor: Chris Harper

Course Description:

Discovery and introduction to the wide variety of online tools available for building businesses.
Examination of internet marketing in light of developing trends, including the rapid expansion and use
of social networking, blogging and free, Open Source software. Review of plans and philosophies that
are successful in the current online business landscape.

Course Purpose:

We will endeavor to provide students with a general understanding of the opportunities currently
available for marketing a business online. Key elements of this understanding will include: 1.
Recognition of recent fundamental changes in online interaction and distribution 2. Recognition of
emerging principles governing successful online marketing 3. Recognition that free services and
software play an increasing role in online business. Students will discover services, develop marketing
plans, execute plans and measure preliminary results.

Grades Requirements:

90 – 100% A
80 – 89% B
70 – 79% C
60 – 69% D
below 59% F

Attendance and Participation 20%

 You are not likely to complete your project successfully without consistent attendance and
regular participation. Principles that guide each step will be detailed in lectures and
question/answer times in class.

Project Completion 40%

 There are six areas of emphasis within your course project: Discovery, Strategy, Energy,
Consistency, Flexibility and Measurability. Specific tasks will be attached to each principle.

Project Report 40%

 The outline of your experiences while completing each phase of the project will be an important
learning experience. Students will be asked to answer questions and make observations.

Class Schedule:

*This outline is subject to change at any time. Updated copies will be issued during class if significant
alterations are made.
1/25/10

 Course overview, examination of description and purpose. Materials and requirements outline.

1/27/10

 Fading, transitioning and emerging trends.


 The static web.
 The conversation (Web 2.0).
 The real-time web.

2/1/10

 Overcoming obstacles.
 The technology gap.
 The knowledge gap.
 The time gap.

2/3/10

 Introduction to the world of web applications, software and free tools for business.
 Categories.
 Principles.
 Advantages.

2/8/10

 Business tools category 1: Blogging


 WordPress (.org and .com)
 Posterous
 Business tools category 2: Publishing
 Flickr
 Issuu
2/10/10

 Business tools category 3: Updating


 Twitter
 Identica (Status.net)
 Business tools category 4: Connecting
 Facebook
 Plaxo
 LinkedIn

2/15/10

 President's Day

2/17/10
 Business tools category 5: Broadcasting
 Ustream
 Vimeo
 YouTube
 Business tools category 6: Aggregating
 FriendFeed
 Cliqset
 Flavors.me
 Sweetcron

2/22/10

 Business tools category 7: Creating


 Aviary
 Business tools category 8: Consuming
 Google Reader/Wave
 Lazyfeed

2/24/10

 Course project outline and overview – extensive question/answer time to follow.

3/1/10

 Project objective 1: Discovery


 Research and select the right service, software or means of delivery.
 Project objective 2: Strategy
 Develop a plan to reach target markets, setting specific, measurable goals.

3/3/10

 Project objective 3: Energy


 Exert sufficient effort to maximize both launch and methodical plan implementation.
 Project objective 4: Consistency
 Execute your plan on a timely, ongoing basis.

3/8/10

 Project objective 5: Flexibility


 Every plan needs adjustments. Ongoing research should lead to frequent course-alteration.
 Project objective 6: Measurability
 Goals always have numbers attached – time to look at the numbers.

3/10/10

 Spring Break

3/15/10
 Spring Break

3/17/10

 Mid-term project review: examination in light of six key objectives.

3/22/10

 The modern hub and spoke marketing method.


 Your website/blog is your mothership.
 Your brand is ubiquitous.
 Your connections are direct.

3/24/10

 Website development.
 Renting or owning?
 Content management.
■ TextPattern
■ Expression Engine
■ WordPress
■ Moveable Type

3/29/10

 Search engine optimization and marketing.

3/31/10

 Content.
 Excellence.
 Relevance.

4/5/10

 Thinking outside the ad.


 Ad model.
 Service model.
 Product model.
 Expertise model.

4/7/10

 Making money by giving things away – for free.


 WordPress
 Red Hat

4/12/10
 Second project review: discussion and initial report preparation

4/14/10

 Unwritten rules and the social web.


 The promoter.
 The expert.
 The freeloader.
 The absent.

4/19/10

 Brand building and the social web.


 The valuable.
 The generous.
 The polite.
 The servant.

4/21/10

 Revenue generation and the social web.


 Facebook pages.
 Twitter accounts.
 Blogs.

4/26/10

 Catch-up, discussion, questions and answers.

4/28/10

 Bridging the gap.


 Taking offline business online.
 Taking your online business offline.

5/3/10

 Final project review.


 Final project report questions and answers.

5/5/10

 Final project report review.


 Course summary.

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