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Radio Program Format

1) The document discusses different formats of radio programs, including spoken word formats like announcements, radio talks, interviews, discussions, documentaries/features, and drama. 2) It explains that radio programs have three main ingredients - spoken word, music, and sound effects. These are used in different combinations for various formats. 3) The key factors to consider when developing radio programs include understanding the target audience's demographics, needs, languages spoken, and occupations in order to decide appropriate content, language, timing, and formats. Radio formats are designed based on audience needs.

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0% found this document useful (0 votes)
1K views24 pages

Radio Program Format

1) The document discusses different formats of radio programs, including spoken word formats like announcements, radio talks, interviews, discussions, documentaries/features, and drama. 2) It explains that radio programs have three main ingredients - spoken word, music, and sound effects. These are used in different combinations for various formats. 3) The key factors to consider when developing radio programs include understanding the target audience's demographics, needs, languages spoken, and occupations in order to decide appropriate content, language, timing, and formats. Radio formats are designed based on audience needs.

Uploaded by

Spa Herbi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 24

MODULE - 3

FormatsofRadioProgrammes

Radio

11
Notes

FORMATSOFRADIO
PROGRAMMES

Youarebynowfamiliarwitharadiostation.Thepreviouslessonhelpedyoutounderstand
howaradiostationworks.

Whenyoureadapopularmagazine,youwillcomeacrossvariousthings.Therewillbeanattractivecover,
advertisementsofdifferentproducts,storiesorarticlesonissuesrangingfrompoliticstosportsandcinema,
interviewsandotherfeatures.

Similarly,aradiostationalsobroadcastsprogrammesofdifferenttypes.Thinkofthedifferenttypesof
programmesyouhaveheardonradio.Youwouldprobablyrememberfilmsongs,phonein
programmes,talks,discussions,news,cricketcommentariesetc.Thesedifferenttypesofprogrammes
arecalledformats.

OBJECTIVES

Afterstudyingthislesson,youwillbeabletodothefollowing:

listthefactorstobetakenintoaccountformakingaradioprogramme;

describethedifferentformatsofradioprogrammes;

explaintheingredientsofaradioprogramme;

identifythetechnologybasedformats.

FACTORSTOBETAKENINTOACCOUNTFORMAKINGARADIO
PROGRAMME

Thinkofthevillageortowninwhichyoulive.Youfindpeoplebelongingtoallcommunitiesmen
andwomen,richandpoor.RadioplaysaveryimportantroleinthelivesofthepeopleofIndia.
Thoughthereareplentyofrichpeopleandhighlydevelopedcities,amajorityofourpeopleare
poorandalargenumberofthemcannotreadorwrite.Sotheonlymediumthatcanreallyreach
themtoinform,educateandentertainistheradio.Radiostationsespeciallythoserunbythe
governmentperformapublicserviceduty.

136

MASSCOMMUNICATION

FormatsofRadioProgrammes

Nearestradio
stations/Televisi
onstations

Therequirementsoflistenersofradiostationsarenotthesame.Toserve
them,weneedtoknowmanyfactsaboutthem.Letusmakealistofwhatwe
Climateofthe
shouldknowabouttheaudience:
place
Numberofpeoplei.e.thetotalpopulationofthearea.

NumberofmenandwomenSexratio

Literatepeople/Illiteratepeople

Thelanguagesspokeninthearea.

Schools/Colleges

Childrengoingtoschool

Healthfacilitiesavailabilityofdoctors,primaryhealthcentre,clinics,
hospitals.

Anymajordiseases

Main
occupationof
thepeople

Incomeper
head/people
belowpoverty
line

Roads/transport
facilities

Irrigation
facilities

Numberof
peopleengaged
in
agriculture/othe
roccupations.

Religionsintheareapopulationwise
Typesofcrops.
Powersupply

Youcanaddmanymoreissuestothislist.Weneedtoknowthesefactsto
decidethelanguage,thetypeofbroadcast,timingofprogrammesetc.Radio
formatsthereforearedecidedonthebasisoftheneedsoftheaudience.

MODULE - 3
Radio

INTEXTQUESTIONS11.1

Listanyfivefactorsthatyouneedtotakeintoaccountaboutthelisteners
beforemakingaradioprogramme.

Writethenamesofanyfiveprogrammesyouhaveheardonradio.
Notes
Fllintheblankswithappropriateword/s:

Theonlymediumtoreachtheilliteratepeopletoinform,_______and

entertainthemisthe_______.
MASSCOMMUNICATION

137

MODULE - 3

Notes

Radio

FormatsofRadioProgrammes

Aradiostationbroadcastsprogrammesliketalks,discussions,_______,

_______and_______.

Itisimportanttoknowtherequirementsofthelistenerstodecide

ofbroadcast
and_________
and_________
ofprogrammes.

Radio
programmes
aredecidedon
thebasisof
_________.

11.2TYPES
OFRADIO
FORMATS

aregoingtolistento.Thesearecalledannouncements.Announcementshave
beentraditionallymadebypeoplewhoareknownasannouncers.The
commercialradiochannelsmaycallthemRadioJockeys(RJs)oranchor
persons.Beforeyoulearnaboutthedifferentradioformats,youmustknowthe
ingredientsofaradioformat.

Asyouknowmostofwhatisspokenonradioiswrittendown.Asyouhave
alreadylearntthatwhatiswrittenforradioisheardandisreferredtoas
spokenwordasagainstthewrittenword.Butthespokenwordsonradio
iswrittendownorwhatisgenerallycalledscripted.ARadioformatcanbe
splitintothreeparts:Theyare:

SpokenWordorHumanVoice

Music
Doyou
rememberthe
programmes
youhaveheard
onradio.Try
andrecallsome
ofthem.You
mayhaveheard
thenamesof
radiostations,
fromwherethe
programmesare
broadcast.Many
ofyouwould
remember
VividhBharati,
AIRFMGold
orsomeprivate
commercial
station.Youmay
alsoremember
thetimebeing
mentionedand
what
programmeyou

SoundEffects

Allradioformatshavetheabovethreeingredients.Soletusfirstclassifythe
spokenwordformat.

SPOKENWORD

Announcements:Thesearespecificallywrittenclearmessagestoinform.They
canbeofdifferenttypes.Forexamplestation/programmeidentification.These
mentionthestationyouaretunedinto,thefrequency,thetimeandthe
programme/songyouaregoingtolistento.Asmentionedalreadyyoufindin
todayscommercialradiochannels,theseannouncementshavebecomeinformal
andresembleordinaryconversation.Therecanbemorethanonepresenterinsome
programmeslikemagazines.

Radiotalk:Theradiotalkprobablyistheoldestformatonradio.Therehasbeena
traditioninIndiaandBritaintoinviteexpertsorprominentpersonstospeakfor10
or15minutesonaspecifictopic.Thesetalkshavetogothroughaprocessofbeing
changedintoradiosspokenwordstyle.Overtheyears,

138

MASSCOMMUNICATION

FormatsofRadioProgrammes

theselongradiotalkshavebecomeunpopular.Instead,today,shorter
durationtalksarebroadcast.Ofcourse,youcanlistentothesetalksonlyon
publicservicebroadcastingstations.

Radiointerviews:Haveyoueverinterviewedanyone?Probablyyes.Inthemedia,
beitthenewspaper,magazine,radioortelevision,journalistsusethistechniqueof
askingquestionstogetinformation.Therecanbedifferenttypesofinterviewsin
termsoftheirduration,contentandpurpose.

Firstly,therearefullfledgedinterviewprogrammes.Thedurationofthesemay
varyfrom10minutesto30minutesoreven60minutesdependinguponthetopic,
andthepersonbeinginterviewed.Mostofsuchinterviewsarepersonalitybased.
Youmighthaveheardoflonginterviewswithwellknownpeopleinthefieldof
publiclife,literature,science,sports,filmsetc.

Secondly,thereareinterviewswhichareusedinvariousradioprogrammeslike
documentaries.Heretheinterviewsareshort,questionsspecificandnotmany.The
purposeistogetaverybrief,tothepointanswer.

Thirdlytherearealotofinterviewsorinterviewbasedprogrammesinnewsand
currentaffairsprogrammes.Haveyouheardsuchinterviewsonradio?

Withphoneinprogrammesbecomingpopular,youmighthaveheardlive
interviewswithlisteners.Theseinterviewshavebeenmadeinteractive.

Thereisanothertypeofinterviewbasedprogramme.Heregenerallyjustoneor
twoquestionsareputacrosstoordinarypeopleorpeoplewithknowledgeonsome
currenttopictomeasurepublicopinion.Forexamplewhenthegeneralbudgetor
therailwaybudgetispresentedintheparliament,peoplerepresentingradiogoout

andaskthe
generalpublic
abouttheir
opinion.Their
namesand
identitymaynot
beasked.Such
programmesare
calledvoxpop
whichisaLatin
phrasemeaning
voiceofpeople.

Youhavetobe
veryinquisitive
andhard
workingtobea
radio
interviewer
withgood
general
awarenessand
communication
skills.

Radio
discussions:
Whenyouhavea
probleminyour
familyorwith
yourfriends,dont
yousayletus
discuss?Yeswe
do.Througha
discussionwecan
findoutasolution
toproblems.In
anydiscussion
therearemore

than2or3peopleandthenideascanbepooledtocometosomeconclusion.Inradio,
thistechniqueisusedtoletpeoplehavedifferentpointsofviewonmattersofpublic
concern.Radiodiscussionsareproducedwhentherearesocialoreconomicissues
whichmaybecontroversial.Sowhendifferentexpertsmeetanddiscusssuchissues,
peopleunderstandvariouspointsofview.Generally,thesediscussionsonradioareof
longerdurationsay15to30minutes.Twoorthreepeoplewhoareknownfortheir
viewsandawellinformedseniorpersonorjournalistwhoactsasamoderatortakepart
anddiscussaparticulartopicforabout30minutes.Themoderatorconductsthe
discussion,introduces

MODULE - 3
Radio

Notes

MASSCOMMUNICATION

139

MODULE - 3

FormatsofRadioProgrammes

Radio

thetopicandtheparticipantsandensuresthateveryonegetsenoughtimeto
speakandallissuesarediscussed.

Notes

Radiodocumentaries/features:Ifyouseeafilminamoviehall,itisgenerallya
featurefilm,whichisstorybasedandnotreal.Buttherearealsodocumentaryfilms
whicharebasedonrealpeopleandissues.Alotofprogrammesyouseeontelevision
areeducationalandpublicservicedocumentaries.Radioalsohasthisformat.Unlike
documentaryfilms,radiodocumentarieshaveonlysoundi.e.thehumanvoice,music
andsoundeffects.Soaradiodocumentaryisaprogrammebasedonrealsoundsand
realpeopleandtheirviewsandexperiences.Radiodocumentariesarebasedonfacts
presentedinanattractivemannerordramatically.Radiodocumentariesareradiosown
creativeformat.Theproducerofadocumentaryneedstobeverycreativetousehuman
voice,script,musicandsoundeffectsveryeffectively.Radiodocumentariesarealso
calledradiofeatures.

Radiodrama:ARadiodramaoraradioplayislikeanyotherplaystagedina
theatreorahall.Theonlydifferenceisthatwhileastageplayhasactors,stage,

sets,curtains,
properties
movementand
liveaction,a
radioplayhas
only3
components.
Theyarethe
humanvoice,
musicandsound
effects.Radioof
courseusesits
greateststrength
forproducing
radioplaysand
thatisthepower
ofimagination
andsuggestivity.
Forexample,if
youwanttohave
asceneinaradio
playofanorth
Indianmarriage,
youdonthave

140

allphysicalarrangementsmade.Allthatyouhavetodoistouseabrighttuneon
theshehnaiandexcitedvoicesofpeopletocreateinalistenersimagination,a
weddingscene.Thevoiceoftheactors,musicandsoundeffectscancreateany
situationinaradioplay.

Runningcommentaries:Ifyoucantgotoseeafootballorcricketmatchina
stadium,youmaywatchitontelevision.Butforthatyouhavetobeathomeorat
someplacewherethereisatelevision.Butifyouaretravellingoroutside,thenyou
maylistentoradioforarunningcommentaryofthematch.Acommentatorwould
giveyouallthedetailsofthematchsuchasthenumberofplayers,thescore,
positionoftheplayersinthefieldetc.Sobylisteningtotherunningcommentary,
yougetafeelingofbeinginthestadiumandwatchingthematch.Thecommentator
needsgoodcommunicationskills,agoodvoiceandknowledgeaboutwhatisgoing
on.Runningcommentariesonradiocanbeonvarioussportseventsoron
ceremonialoccasionsliketheRepublicDayParadeoreventslikefestivals,melas,
rathyatras,swearinginceremonyofministers,lastjourney(funeralprocession)of
nationalleadersetc.Todayradiorunningcommentariesespeciallyofcricketand
othersportscanbeheardonyourmobilephones.

Magazineprogrammes:Youarefamiliarwithmagazineswhichareaformofprint
media.Theyarepublishedweekly,biweekly,fortnightlyormonthly.Therearegeneral
magazinesandmagazinesforspecificreaders.These

MASSCOMMUNICATION

FormatsofRadioProgrammes

magazinescouldbeforchildren,women,youthoronhealth,sports,science
ormusic.Ifyouopenanyoneofthesemagazines,youwillfindarticles,
reviews,features,photofeaturesetc.Radioalsohasmagazineprogrammes
likethoseintheprintmedia.

Aradiomagazineisbroadcastataparticulartimeonaparticulardayofaweekor
amonth.Thatmeansithasperiodicity.Similarlyithasplentyofvarietyin
contents.Someormanyformatsofradioareincludedinaradiomagazine.These
maybetalks,discussions,interviews,reviews,musicetc.Likewise,thedurationof
eachprogrammeoriteminamagazineprogrammealsovary.Another

characteristicofa
radiomagazineis
thatithasa
signaturetune.A
signaturetuneis
anattractive
pieceofmusic
whichisspecific
toaprogramme.
Itcanbelikethe
masthead(title)
ofamagazine.A
magazine
programmealso
hasanameand
oneortwo
presentersor

anchorpersonswholinkthewholeprogramme.Inthebeginning,thetitlesofthe
daysprogrammewillbegivenbythepresentersafterthesignaturetune.Theyalso
givecontinuityandlinkthewholemagazine.

MODULE - 3
Radio

Magazineprogrammesaregenerallybroadcastforaspecialorspecific
audience.Asthenamesuggests,aspecificaudiencereferstolistenerswith
specificneedsasmentionedinthebeginning.

NEWS:Amongallthespokenwordformatsonradio,newsisthemostpopular.News
bulletinsandnewsprogrammesarebroadcasteveryhourbyradiostations.InIndia,
onlyAllIndiaRadioisallowedtobroadcastnews.Durationofnewsbulletinsvary
from5minuteto30minutes.Thelongernewsbulletinshaveinterviews,features,
reviewsandcommentsfromexperts.

Notes
MUSIC:Whenwesayradio,thefirstthingthatcomestoourmindismusic.Somusic
isthemainstayinradio.Thereisnoradiowithoutmusic.Musicisusedindifferent
waysonradio.Thereareprogrammesofmusicandmusicisalsousedindifferent
programmes.Theseincludesignaturetunes,musicusedaseffectsinradioplaysand
features.IndiahasagreatheritageofmusicandradioinIndiareflectsthat.Letus
understandthedifferenttypesofmusic.

ClassicalMusic

Thereare3typesofclassicalmusicinIndia.Theyare:

Hindustaniclassical

Carnaticclassical

Westernclassical

Therearealsovocalandinstrumentalmusicforms.Therearealsolight
classicalmusicformslike,ThumriandDadra.Insturmentalmusicforms
includestring(sitar,sarodetc.)wind(likeflutes,shehnai)andpercussion
(drum)instruments.Youmighthaveheardsuchmusiconradio.

MASSCOMMUNICATION

MODULE - 3
Radio

141

formofmusic?Youwouldmostprobablysayfilmmusic.Whiletherearefilm
songsindifferentlanguages,theonewithanationalappealandpopularityis
Hindifilmsongs.Onmostradiostations,beitpublicserviceorcommercial,
Hindifilmssongsareheardeverywhere.

Lightwesternandpopmusicarealsopopularamongsomegroupsoflisteners
andthereisalargesectionofyoungpeoplelisteningtowesternpopmusic.

SOUNDEFFECTS

Letusseehowsoundcanbeusedinradioformats.
Notes

Formatsof
Radio
Programmes

Soundcanplayamajorroleinevokinginterest.

Soundcanbeusedforcomiceffectstoevokelaughter

Soundcanbeusedtocreatecertainmoodsorenhancethem.
Youmayknow
ofalarge
varietyof
devotionaland
INTEXTQUESTIONS11.2
folkmusicin
yourareaand
acrossthe
Fillintheblankswithappropriateword/s:
country.Which
arebroadcast
onradio.
Announcersarealsoknownas____,_____.

Butwhichisthe
Whateveriswrittenforradioisalsoknownas____.
mostpopular

Differentiatebetweenaradiodiscussionandaradiodrama.
Announcements
mentionthe
________you
aretunedinto,
________

Matchthefollowing:

i)
and________
ofbroadcast.

announcements
a)
republicdayparade

Therecanbe
differenttypesof
radiointerviews
intermsof
________,

ii)
commentary
b)
oldestradioformat

________and
purpose.

iii)
interviews

c)
Afilmbasedon
realpeopleand informlisteners
issuesiscalled
iv)
a________.
discussion
d)
Listthe
ingredientsofa askingquestions
radioformat.
v)
radiotalk
e)
moderator

142

MASSCOMMUNICATION

FormatsofRadioProgrammes

11.3INFORMATIONTECHNOLOGYBASEDFORMATS

Indiahastakengiantleapsinthefieldofinformationtechnologyandradio
asamedium,hastakenaleadinapplyinginformationtechnologyinits
broadcasts.Letusdiscusssomeoftheseformats:

PhoneinprogrammeInthisageoftechnologicaldevelopment,phoneinisthe
mostimportantformat.Thisiscalledinteractiveprogrammingwherethelistener
andthepresentertalktoeachother.Theirtalkgoesonairinstantly.Thelistenerhas
thesatisfactionthathisvoiceisbeinglistenedtoandrepliedimmediately.Other
listenersalsolistentohim.Suchpresentationsneedadvancepublicitysothatthe
listenersgetreadytoairtheirgrievances/queriesorrequests.Theydialupthe
announcedtelephonenumberatastipulatedtimeandgettheirproblemsdiscussed
withexpertsinthestudio.Initiallythisformatwasintroducedforplayingthe
listenersrequestbasedfilmsongs.Nowitisbeingusedforhealthrelated
Fig.11.1:Phone
programmes,ruralbroadcasts,complaintsagainstthegovernment/administrative
inprogramme
machineryetc.

Radiobridge:
Radiobridge
meansconnecting
differentstations
throughoutthe
lengthand
breadthofthe
country.Inthis
technique,for
example,an
expertsittingat
Chennaican
interactwiththe
commonmanin
thestudioin
Delhi.This
formatwasfirst
usedbyAllIndia
Radioduring
elections.

MODULE - 3
Radiooninternet:Radiooninternetisagrowingphenomenonwiththousandsof
radiostationsoperatingthroughcomputermodems.Itisaltogetheranewformatthat
removestherestrictionsoffrequencyorlicense.Itisrelatively

Radio

Notes
MASSCOMMUNICATION

143

MODULE - 3

FormatsofRadioProgrammes

Radio

cheaptosetup.Ithascertainadvantagesaswellasdisadvantages.Nowall

thenationalandinternationalradiostationslikeBBC,VoiceofAmerica,and

AllIndiaRadioareavailableoninternet.Itisnowpossibletolistentothe

programmesfromaradiostationwhileworkingonthecomputer.

Notes

Fig.11.2

AllIndiaRadiostarteditsservicesoninterneton1stMay1998.Withthis,itwaspossibleto
extendthecoverageofprogrammestoallpartsoftheworldincludingUSAandCanada.

INTEXTQUESTIONS11.3

Fillintheblankswithappropriateword/s:

Aphoneinprogrammeisalsocalled_________programming.

AIRstarteditsinternetserviceson_________.

Phoneinprogrammesneedadvance_________.

Radiobridgemeans_________differentradiostations.

ListanythreeITbasedradioformats.

Mentionanythreeareaswherephoneinprogrammesareused.

Nametheradioformatwhichisavailablethroughacomputer.

144

MASSCOMMUNICATION

FormatsofRadioProgrammes

MODULE - 3

Radio

11.4WHATYOUHAVELEARNT

Formatsofradioprogrammes

Factorstobetakenintoaccountformakingaradioprogramme
Notes

Areapopulation,sexratio,languagesspoken,numberofschoolsandcolleges,health
facilities,religions,climate,typesofcrops,transportfacilities,mainoccupationofpeople

Radioformats

ingredientsofaradioformatspokenword,musicandspecialeffects

typesofformatsannouncements,radiotalk,radiointerviews,radiodiscussions,radio
magazine,radiodocumentariesandfeatures,runningcommentaries,radiodrama,news,
music

Informationtechnologybasedformatsphonein,radiobridge,internetradio

11.5TERMINALEXERCISES

Discussindetailthefactorstobetakenaccountbeforemakingaradioprogramme.

Explainwithexamplesthedifferentformatsofradioprogrammes.

Describeinformationtechnologybasedformatsusedinthemediumofradio.

11.6ANSWERSTOINTEXTQUESTIONS

1.Pl.refertoSection11.1

examples:news,musicprogrammes

i)educate,radio

news,commentaries,magazines

communities,rich,poor

language,time,type

needsoftheaudience

1.i)Radiojockeys/anchorpersons

spokenword

MASSCOMMUNICATION

145

MODULE - 3

Notes

Radio

FormatsofRadioProgrammes

station,frequency,time

duration,content

documentary

spokenword,
music,sound
effects

Pl.referto
Section11.2

1.i)interactiveii)May01,1998iii)publicityiv)connecting

Pl.refertoSection11.3

Pl.refertoSection11.3
i)c)ii)a)iii)d)
iv)e)v)b)

Radiooninternet

146

MASSCOMMUNICATION

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