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Radio Formats Unit 2 Topic 1

Radio formats refer to the overall content and programming broadcast over a radio station. Stations may broadcast multiple programs on a set schedule. Over time, formats have evolved and new ones have been introduced. Today, many radio formats are designed to reach a specifically defined audience segment based on demographics like age, background, etc. To effectively serve different listener needs and requirements, stations must understand key facts about their target audience such as population size, languages spoken, health and education facilities, occupations, and more. Radio formats are decided based on these audience characteristics and needs.

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118 views2 pages

Radio Formats Unit 2 Topic 1

Radio formats refer to the overall content and programming broadcast over a radio station. Stations may broadcast multiple programs on a set schedule. Over time, formats have evolved and new ones have been introduced. Today, many radio formats are designed to reach a specifically defined audience segment based on demographics like age, background, etc. To effectively serve different listener needs and requirements, stations must understand key facts about their target audience such as population size, languages spoken, health and education facilities, occupations, and more. Radio formats are decided based on these audience characteristics and needs.

Uploaded by

varun verma
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RADIO FORMATS

A radio format, or programming format, or programming refers to the


overall content broadcasting over a radio station. Some stations
broadcast multiple program on set schedule. Over the years, formats
have evolved and new ones have been introduced. In today's age of
radio, many radio formats are designed to reach a specifically defined
segment of the listening population based on such demographic criteria
as age, background, etc.
When we read a popular magazine, we will come across various things.
There will be an attractive cover, advertisements of different products,
stories or articles on issues ranging from politics to sports and cinema,
interviews and other features. Similarly, a radio station also broadcasts
programmes of different types. Think of the different types of
programmes we have heard on radio. You would probably remember
film songs, phone in programmes, talks, discussions, news, cricket
commentaries etc. These different types of programmes are called
formats.

the village or town in which we live. WE find people belonging to all


communities men and women, rich and poor. Radio plays a very
important role in the lives of the people of India. Though there are
plenty of rich people and highly developed cities, a majority of our
people are poor and a large number of them cannot read or write. So the
only medium that can really reach them to inform, educate and entertain
is the radio. Radio stations especially those run by the government
perform a public service duty.
The requirements of listeners of radio stations are not the same. To serve
them, we need to know many facts about them. Let us make a list of
what we should know
about the audience:
(a) Number of people — i.e. the total population of the area.
(b) Number of men and women — Sex ratio
(c) Literate people/Illiterate people
(d) The languages spoken in the area.
(e) Schools/Colleges
(f) Children going to school
(g) Health facilities — availability of doctors, primary health centre,
clinics,
hospitals.
(h) Any major diseases
(i) Religions in the area-population wise
(j) Power supply
(k) Nearest radio stations/Television stations
(l) Climate of the place
(m) Main occupation of the people
(n) Income per head/people below poverty line
(o) Roads/transport facilities
(p) Irrigation facilities
(q) Number of people engaged in agriculture/other occupations.
(r) Types of crops.

We need to know these facts to decidethe language, the type of


broadcast, timing of programmes etc. Radio formats therefore are
decided on the basis of the needs of the audience.

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