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Become A Rockstar

The document discusses five steps to becoming a content curation rockstar: identify topics to curate, find content from various sources, organize the content, share the curated content across various channels, and add value by annotating or summarizing the content. It provides tips for each step and emphasizes the benefits of curation for marketing purposes.

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bsiong
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79 views44 pages

Become A Rockstar

The document discusses five steps to becoming a content curation rockstar: identify topics to curate, find content from various sources, organize the content, share the curated content across various channels, and add value by annotating or summarizing the content. It provides tips for each step and emphasizes the benefits of curation for marketing purposes.

Uploaded by

bsiong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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5 Simple Steps to

Becoming a Content
Curation Rockstar
Pawan Deshpande
Curata, Inc.
www.curata.com

#ContentCura*on
@GetCurata
#ContentCura*on

@GetCurata

WHAT:
Curation is everywhere

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

Why curation is relevant now?

Consumers have too much


content
#ContentCura*on
@GetCurata

But marketers have too little.

#ContentCura*on
@GetCurata

What are your content marketing challenges?

2012 Curata, Inc. Annual Content Curation Adoption Survey

#ContentCura*on
@GetCurata

A Content Curator is
someone who con*nually
nds, groups, organizes
and shares the best and
most relevant content on
a specic issue online.
- Rohit Bhargava, Ogilvy

#ContentCura*on
@GetCurata

Great content works

The more content you produce, the more likely


you are to acquire a customer through content.
#ContentCura*on
@GetCurata

The Content Curation Process

#ContentCura*on
@GetCurata

WHY CURATE
#ContentCura*on
@GetCurata

Curation in Museums

You can create value simply by cura*ng.


#ContentCura*on
@GetCurata

2012 Curata, Inc. Annual Content Curation Adoption Survey

#ContentCura*on
@GetCurata

Curation Benefits

Revive dropping or stagnant site traffic


Improve SEO performance
Increase the quantity & quality of leads
Reduce lead acquisition costs
Enhance thought leadership positioning
Lower content creation costs

#ContentCura*on
@GetCurata

The combination of curated and original content appears to appeal to readers, which I believe is the
reason we increased traffic on the site 100% during the past year.
Tim Moran, Editor In Chief, CMO.com, Adobe Systems

#ContentCura*on
@GetCurata

SEO takes time

We are very pleased to be listed


organically on the first page of end
user experience with our site. That
was a key goal that has been
sustained since earlier this year (so
about 6 months after implementation).
This was and remains a key metric for
us and proves the value.
Donna Parent, VP Marketing,
Aternity

Updated content
frequency
Inbound links
Long tail keywords
Categorization

#ContentCura*on
@GetCurata

If I look at all of our companys curated content for this quarter I had 470 views.
To put it in perspective we launched an e-book recently and had 484 downloads
and it was considered a wild success. If you were to pay for a program like this,
with a media company managing the program for you, it would cost somewhere
between $15 and $20k.
- Chuck Eberl, EVP Marketing, Connance

#ContentCura*on
@GetCurata

We doubled our trac this quarter over last.


We have e-newsleIer open rates of 20-25% &
more than doubled newsleIer subscrip*ons in
only 4 months!
Ive tried to do this before, and the cost would have
been astronomical

even just the interface would be $5,000 - $10,000


it would probably require a full-*me sta member working on it
we spend maybe 20 minutes to an hour a week working on it.
#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

HOW TO CURATE
#ContentCura*on
@GetCurata

Steps to successful curation:


1.
2.
3.
4.
5.

Iden*fy
Find
Organize
Share
Create
#ContentCura*on
@GetCurata

Identify

#ContentCura*on
@GetCurata

Find
Sources
RSS Feeds
News Sites
Blogs
Trade Pubs
TwiIer
Journals

Schedule a regular
and consistent
*me every day to
review content.

#ContentCura*on
@GetCurata

Organize

Categorize
Tag
Group
Index
Archive
Recommend

Use categories & tags


in blog sodware

Make your CTA point
to another piece of
content

Create digests & roll-
up summaries

Think like a librarian when organizing content.


#ContentCura*on
@GetCurata

Share

Website / Microsite
Blog
Mobile devices
Email NewsleIer
Embeddable Widgets
Feeds
Social Media

Share content
everywhere your
audience is.

#ContentCura*on
@GetCurata

Create add value

Annotate
Analyze
Recap or summary
Ask ques*ons, polls
Comment

#ContentCura*on
@GetCurata

Content Curation & Fair Use


Share only a por*on of the
original content
Always aIribute sources
Drive visitors to the original
publica*on
Follow the Google Rule of
Thumb

Create, curate, but never pirate content.


#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

Think beyond your own brand


Include compe*tor content
Include content that may
not agree with your posi*on
Need this to become a
trusted and reliable
authority

You may need to curate compe*tor


content to become a thought leader.
#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

#ContentCura*on
@GetCurata

www.curata.com/resources
#ContentCura*on
@GetCurata

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