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"Marketing Strategis of Cadbury India": in The Subject Marketing Strategies and Plan

The document is a project report submitted by Dixita P. Parmar to the University of Mumbai for her Master of Commerce degree. The report analyzes the marketing strategies of Cadbury India Ltd. over 3 chapters. Chapter 1 provides an introduction while Chapter 2 examines Cadbury's core marketing strategy in India. Chapter 3 discusses their branding and new product innovations. Chapter 4 covers the strategies used to grow their market share. The concluding Chapter 5 looks at how Cadbury overcomes threats in the competitive Indian market. Primary research was also conducted and included in the report.

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67 views5 pages

"Marketing Strategis of Cadbury India": in The Subject Marketing Strategies and Plan

The document is a project report submitted by Dixita P. Parmar to the University of Mumbai for her Master of Commerce degree. The report analyzes the marketing strategies of Cadbury India Ltd. over 3 chapters. Chapter 1 provides an introduction while Chapter 2 examines Cadbury's core marketing strategy in India. Chapter 3 discusses their branding and new product innovations. Chapter 4 covers the strategies used to grow their market share. The concluding Chapter 5 looks at how Cadbury overcomes threats in the competitive Indian market. Primary research was also conducted and included in the report.

Uploaded by

nemchand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND


MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE
OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

A PROJECT
ON

MARKETING STRATEGIS OF CADBURY INDIA


in the subject Marketing Strategies and Plan

SUBMITTED TO

UNIVERSITY OF MUMBAI,
FOR SEMESTER I
OF

MASTER OF COMMERCE
BY

DIXITA P. PARMAR
Division-Management and Roll No-111
UNDER THE GUIDANCE OF

PROF.RUPALI JAIN
YEAR - 2015-16

e-mail : nagindaskhandwalac@hotmail.com / ancyjose@vsnl.net


Website : www.khandwalacollege.ac.in

Tel. : 28072262 / 28085424


28013433 / 28086427
Tele fax: 28650461

MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND


MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE
OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai 400 064.

DECLARATION BY THE STUDENT


I, _____________________________________________________student of M Com Part-I
Roll Number __________hereby declare that the project for the Paper Human Marketing
Strategies and Plan titled,
_________________________________________________________________________
submitted by me for Semester I during the academic year 2015-16, is based on actual work
carried out by me under the guidance and supervision of Prof.Rupali Jain
I further state that this work is original and not submitted anywhere else for any examination.

Signature of Student

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on
_________________________________________________________________________
submitted by ___________________________________________ of M Com Part-I.
This project is original to the best of our knowledge and has been accepted for Internal
Assessment.
Internal Examiner
Prof.Rupali Jain

External Examiner
Prof.Poonam Kakkad

Principal
Dr (Mrs) Ancy Jose

NAGINDAS KHANDWALA COLLEGE


Internal Assessment: Project 40 Marks
Name of the Student
First name

Class

Roll
NO.

: DIXITA

Fathers Name: PRAVINKUMAR

MCOM
PART I

Surname

Division

111
MANAGEMENT

:PARMAR

Subject: Marketing Strategies and Plan

Topic for the Project: Marketing Strategy of Cadbury India Ltd.

Marks Awarded Signature


INTERNAL EXAMINER
Documentation
(Out of 10 Marks)
Presentation
(Out of 10 Marks)
EXTERNAL EXAMINER
Documentation
(Out of 10 Marks)
Viva Voce
(Out of 10 Marks)

TOTAL MARKS (Out of 40)

ACKNOWLEDGEMENT

I owe great many thanks to a great many people who helped and
supported me during the preparation of the project.

My deepest thanks to PROF.RUPALI JAIN guide of the project for


guiding and correcting various concept of the project with attention and
care. She has taken pain to go through the project and make necessary
correction as and when needed.

I express my thanks to the principal MRS. ANCY JOSE for extending


her support in project.

I would also thank my institution and my faculty members without


whom this project would have been a distant reality.

INDEX

SR.NO

PARTICULAR

PAGE
NO

CHAPTER 1: INTRODUCTION

CHAPTER 2: MARKETING STRATEGY OF CADBURY INDIA


LTD
CHAPTER 3: BRANDING & NEW PRODUCT INNOVATIONS

11

CHAPTER 4: STRATEGY TO GROW THE MARKET

18

CHAPTER 5: OVERCOMING THE THREATS

20

PRIMARY RESEARCH ON CADBURY

24

CONCLUSION

30

BIBLIOGRAPHY

31

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