TheMeaningofColors

submittedbyRaettaParker
Red
Redisthecoloroffireandblood,soitisassociatedwithenergy,war,danger,strength,power,
determinationaswellaspassion,desire,andlove.
Redisaveryemotionallyintensecolor.Itenhanceshumanmetabolism,increasesrespirationrate,
andraisesbloodpressure.
Ithasveryhighvisibilitythatswhystopsigns,stoplights,andfireequipmentareusuallypaintedred.
Inheraldry,redisusedtoindicatecourage.Itisthecolorfoundinmanynationalflags.
Redbringstextandimagestotheforeground.
Useitasanaccentcolortostimulatepeopletomakequickdecisionsitisaperfectcolorfor'BuyNow'
or'ClickHere'buttonsonInternetbannersandwebsites.
Rediswidelyusedtoindicatedanger(highvoltagesigns,trafficlights).
Thiscolorisalsocommonlyassociatedwithenergy,soyoucanuseitwhenpromotingenergydrinks,
games,cars,itemsrelatedtosportsandhighphysicalactivity.

Lightredrepresentsjoy,passion,sensitivity,andlove.
Pinksignifiesromance,love,andfriendship.Itdenotesfemininequalitiesandpassiveness.
Darkredisassociatedwithvigor,willpower,rage,anger,leadership,courage,longing,malice,andwrath.
Brownsuggestsstabilityanddenotesmasculinequalities.
Reddishbrownisassociatedwithharvestandfall.
Orange
Orangecombinestheenergyofredandthehappinessofyellow.Itisassociatedwithjoy,sunshine,
andtropics.
Orangerepresentsenthusiasm,fascination,happiness,creativity,determination,attraction,success,
encouragement,andstimulation.
Tothehumaneyes,orangeisseenasaveryhotcolor,soitgivesthesensationofheat.
Orangeincreasesoxygensupplytothebrain,producesaninvigoratingeffect,andstimulatesmental
activity.Itishighlyacceptedamongyoungpeople.
Asacitruscolor,orangeisassociatedwithhealthyfoodandstimulatesappetite.
Orangeisthecoloroffallandharvest.I
nheraldry,orangeissymbolicofstrengthandendurance.
Orangehasveryhighvisibility,soyoucanuseittocatchattentionandhighlightthemostimportant
elementsofyourdesign.
Orangeisveryeffectiveforpromotingfoodproductsandtoys.

Darkorangecanmeandeceitanddistrust.
Redorangecorrespondstodesire,passion,pleasure,domination,aggression,andthirstforaction.
Goldevokesthefeelingofprestige.Themeaningofgoldisillumination,wisdom,andwealth.Goldoften
symbolizeshighquality.
Yellow
Yellowisthecolorofsunshine.It'sassociatedwithjoy,happiness,intellect,andenergy.

Yellowproducesawarmingeffect,arousescheerfulness,stimulatesmentalactivity,andgenerates
muscleenergy.
Yellowisoftenassociatedwithfood.
Bright,pureyellowisanattentiongetterthatswhytaxicabsarepaintedthiscolor.
Whenoverused,yellowmayhaveadisturbinginfluenceitisknownthatbabiescrymoreinyellow
rooms.
Yellowisseenbeforeothercolorswhenplacedagainstblackthiscombinationisoftenusedtoissuea
warning.
Inheraldry,yellowindicateshonorandloyalty.Laterthemeaningofyellowwasconnectedwith
cowardice.
Useyellowtoevokepleasant,cheerfulfeelings.
Yellowisveryeffectiveforattractingattention,souseittohighlightthemostimportantelementsof
yourdesign.
Menusuallyperceiveyellowasaverylighthearted,'kiddish'color,soitisnotrecommendedtouse
yellowwhensellingprestigious,expensiveproductstomennobodywillbuyayellowbusinesssuitor
ayellowMercedes.
Yellowisanunstableandspontaneouscolor,soavoidusingyellowifyouwanttosuggeststabilityand
safety.
Lightyellowtendstodisappearintowhite,soitusuallyneedsadarkcolortohighlightit.
Shadesofyellowarevisuallyunappealingbecausetheyloosecheerfulnessandbecomedingy.

Dull(dingy)yellowrepresentscaution,decay,sickness,andjealousy.
Lightyellowisassociatedwithintellect,freshness,andjoy.

Green
Greenisthecolorofnature.Itsymbolizesgrowth,harmony,freshness,andfertility.
Greenhasstrongemotionalcorrespondencewithsafety.
Darkgreenisalsocommonlyassociatedwithmoney.
Greenhasgreathealingpower.Itisthemostrestfulcolorforhumaneyesitcanimprovevision.
Greensuggestsstabilityandendurance.
Sometimesgreendenoteslackofexperienceforexample,a'greenhorn'isanovice.
Inheraldry,greenindicatesgrowthandhope.
Green,asopposedtored,meanssafetyitisthecoloroffreepassageinroadtraffic.
Usegreentoindicatesafetywhenadvertisingdrugsandmedicalproducts.
Greenisdirectlyrelatedtonature,soyoucanuseittopromote'green'products.
Dull,darkergreeniscommonlyassociatedwithmoney,financialworld,banking,andWallStreet.

Darkgreenisassociatedwithambition,greed,andjealousy.
Yellowgreencanindicatesickness,cowardice,discord,andjealousy.
Aquaisassociatedwithemotionalhealingandprotection.

Olivegreenisthetraditionalcolorofpeace.
Blue
Blueisthecoloroftheskyandsea.
Itisoftenassociatedwithdepthandstability.
Itsymbolizestrust,loyalty,wisdom,confidence,intelligence,faith,truth,andheaven.
Blueisconsideredbeneficialtothemindandbody.Itslowshumanmetabolismandproducesa
calmingeffect.
Blueisstronglyassociatedwithtranquilityandcalmness.
Inheraldry,blueisusedtosymbolizepietyandsincerity.
Youcanusebluetopromoteproductsandservicesrelatedtocleanliness(waterpurificationfilters,
cleaningliquids),airandsky(airlines,airports,airconditioners),waterandsea(seavoyages,mineral
water).
Blueislinkedtoconsciousnessandintellect.
Blueisamasculinecoloraccordingtostudies,itishighlyacceptedamongmales.
Darkblueisassociatedwithdepth,expertise,andstabilityitisapreferredcolorforcorporate
America.
Avoidusingbluewhenpromotingfoodandcooking,becausebluesuppressesappetite.
Whenusedtogetherwithwarmcolorslikeyelloworred,bluecancreatehighimpact,vibrantdesigns
forexample,blueyellowredisaperfectcolorschemeforasuperhero.

Lightblueisassociatedwithhealth,healing,tranquility,understanding,andsoftness.
Darkbluerepresentsknowledge,power,integrity,andseriousness.
Purple
Purplecombinesthestabilityofblueandtheenergyofred.
Purpleisassociatedwithroyalty.Itsymbolizespower,nobility,luxury,andambition.
Itconveyswealthandextravagance.
Purpleisassociatedwithwisdom,dignity,independence,creativity,mystery,andmagic.
Almost75percentchildrenpreferpurpletoalltheothercolors.
Purpleisaveryrarecolorinnaturesomepeopleconsiderittobeartificial.

Lightpurpleevokesromanticandnostalgicfeelings.
Darkpurpleevokesgloomandsadfeelings.Itcancausefrustration.

White
Whiteisassociatedwithlight,goodness,innocence,andpurity.
Itisconsideredtobethecolorofperfection.
Whitemeanssafety,purity,andcleanliness.Asopposedtoblack,whiteusuallyhasapositive
connotation.
Whitecanrepresentasuccessfulbeginning.

Inheraldry,whitedepictsfaithandpurity.
Inadvertising,whiteisassociatedwithcoolnessandcleanlinessbecauseit'sthecolorofsnow.
Youcanusewhitetosuggestsimplicityinhightechproducts.
Whiteisanappropriatecolorforcharitableorganizations
Angelsareusuallyimaginedwearingwhiteclothes.
Whiteisassociatedwithhospitals,doctors,andsterility,soyoucanusewhitetosuggestsafetywhen
promotingmedicalproducts.
Whiteisoftenassociatedwithlowweight,lowfatfood,anddairyproducts.

Black
Blackisassociatedwithpower,elegance,formality,death,evil,andmystery.
Blackisamysteriouscolorassociatedwithfearandtheunknown(blackholes).
Itusuallyhasanegativeconnotation(blacklist,blackhumor,'blackdeath').
Blackdenotesstrengthandauthorityitisconsideredtobeaveryformal,elegant,andprestigious
color(blacktie,blackMercedes).
Inheraldry,blackisthesymbolofgrief.
Blackgivesthefeelingofperspectiveanddepth,buttheblackbackgrounddiminishesreadability.
Ablacksuitordresscanmakeyoulookthinner.
Whendesigningforagalleryofpaintingorphotography,youcanuseablackorgraybackgroundto
makeothercolorsstandout.
Blackcontrastswellwithbrightcolors.Combinedwithredororangeotherverypowerfulcolors
blackgivesaveryaggressivecolorscheme.