Entrepreneurship Development
Entrepreneurship Development
Sr.
Course content
No.
1. ENTREPRENEURSHIP DEVELOPMENT — CONCEPT & SCOPE
1.1 Entrepreneurship development concept and need in context of changing
global environment; scope in local and global market.
1.2 Desirable qualities of entrepreneur; relativity importance; methods to
cultivate, its role and need for success.
1.3 Concept and importance of productivity, quality, cost consciousness and
customers satisfaction & need analysis.
1.4 Types of enterprise.
2. FACILITY PLANNING
2.1 Product (Physical and service both) selection :
Concept and importance, sources including national/international
publications.
2.1.1 creativity and product selection.
2.1.2 Competition-types and effect on product selection.
2.1.3 Product selection process; new idea mortality curve;
2.1.4 product development stages.
2.2 Process Selection :
2.2.1 Concept and importance; forms of transformation; transformation
cost; factors affecting process selection.
2.2.2 Technology life cycle
2.2.3 Producibility-concept & importance; flexibility.
2.3 Facility location :
2.3.1 Concept, steps in facility location, factors affecting selection of
location;
2.4 Facility layout and handling means :
2.4.1 Importance, objectives, types.
2.5 Capacity Planning :
6. MANAGING ENTREPRISE
6.1 SWOT (strength, Weakness, opportunity and Threat) analysis—
Meaning and importance.
6.2 Strategies to set and achieve goals.
6.3 Formal and non-formal aids.
6.4 Benifits to an entreprise including financial; source—types of aids /
benefits.
6.5 Leadership importance.
6.6 Dealing with Government/non Government bodies.
6.7 Budgeting—need importance, Control and allocation.
6.8 Marketing channels—need and selection criteria.
7. RISK MANAGEMENT :
7.1 Introduction; Concept of risk, uncertainty and certainty .
7.2 Decision making under risk; Decision tree; Simulation; concept and
application of sensitivity analysis.
7.3 Decision making under uncertainty; Methods to deal with
uncertainty.
8. CASE STUDIES
8.1 Case studies of successful entrepreneur : important features;
reasons for success. Analyzing success criteria; (at least two).
8.2 Case studies of failed entrepreneur : importance analyses, failure
criteria; suggest steps which could have been followed to improve; (at
least two).
Reference Books: