Sandeep Supal

Pursuit of Design Entrepreneurship

Mumbai, India
09833098602
sam_supal@yahoo.co.in
be.net/sandeepsupal

Being a Market Researcher, UX Analyst and Front-end Delivery expert looking to engage with
an end to end project in a creative product development team that has an expertise for end
user innovation and executing a strategic delivery at the consumer end of products and
services.
My goal is to live in the spirit Entrepreneurship and innovation, build impactful ideas and next
generation teams which foster seamless work collaboration and delivery.
Part of consulting teams for software delivery chain for big clientele in Telecom and Healthcare
sector.

WORK EXPERIENCE

Reliance JIO
Consultant (Product Design and Sr UX Analyst )
JioNet
Accessing & connecting to the Jio WiFi Hotspots in the vicinity mobile device.
JioWorld
Discovery of Jio apps & Delivery of targeted offers to the customer based on their choices & interest.
JioSetting (CSF)
Common services framework as library for Jio & 3rd party apps used for of signing & certifying user
authentication.
Jio Infra-Analytics
Explore data via run time querying & creating charts for analytics.
JioHealth (ANM/MCH/HIS/PACS)
HealthHub a PHR app

October 2014 - Present

Navi Mumbai, India

Zarca Group
Lead Graphics and Usability Engineer (Product Management)
Working as UX/PM professional in a Product Development setup. Designing Intuitive User Interface, leading UI
team and engaged in Product Management and UX practice for a leading Survey Software at enterprise, social
and consumer level of products.
Product Design, Release Management, Managing UI team and Front End delivery for Products.
Products:
Zarca Platform (www.zarca.com) Core Enterprise Application
SoGoSurvey (www.sogosurvey.com) Consumer and Small Business Application
K12 Insight (www.k12insight.com) Application for K12 Managing district
MouthShut (www.mouthshut.com) Customer Review Platform (India's leading Social Media Website)
K12 Angel (Tweet Surveillance tool)
Let's Talk (Case Management tool)
May 2012 - October 2014

Mumbai, India

Geodesic Inc
User Experience Designer
Mundu TV:
Usability Testing of TV application Design for devices tablet devices like Apple iPad and Blackberry Playbook. HE
of Mundu TV app for Android phones.
Mundu UM:
Universal Instant Messenger application Design for iPhones and Android phones.
Mundu Sync:
Web Application Redesign for Sync that is cross-platform/device synchronization application for web, phones and
tablets
Mundu Radio:
Product Development process for Internet radio that allows to listen to thousands of radio stations that stream
audio on internet using mobile devices.
Mundu Entertainment: (Conceptualization & Architecture)
A Multimedia Entertainment (TV+Radio) application for the users wherein the product will be scaled further with
content like Podcasts, VoD, MoD, Metadata (EPG), Trivia etc. The product is currently envisioned as a Complete
Entertainment Suite.
MPAS (Product Security solution):
A unique new product in the market that allows to cross check/validate the original product and meta tagging
behind the same. Its is one of the best solution against problems of counterfeiting that can be integrated during
the manufacturing process of the product.

the manufacturing process of the product.

May 2011 - April 2012

Mumbai, India

Intuit Inc (IDC)

Interaction Design Intern
Project Agrinova:
Keywords: Interaction Design, UID, Customer Experience Design, Persona-Scenario Creation, Task Analysis,
GOMS
Project guide:
Mrs. Deepa Bachu, Director, Emerging Markets Innovation, Intuit India
Intuit Agrinova [Mobile Bazaar] is a user non-paid Business Model that creates a peer-to-peer marketplace for
farmers in India using SMS. It is a means of Business Communication and Learning-Innovations for the Indian
Farmers & Mandi agents.
Interaction Designer employed to design Support UI for BPO in direct contact with Consumer, Persona
Development for project Lifecycle, Consumer Interaction Data Analytics & Visualization, Graphic Design for Viral
Marketing & running experimental drives for tapping Customer Experiences.
Project Jasmine:
Keywords: Screen Design, Heuristic Evaluation, Usability Testing, Paper Prototyping, Java (J2ME) Design on
Nokia devices
Project coordinator:
Mr. Nasarullah Khan, Sr. IxDesigner, Intuit India [Project Jasmine]

Intuit Jasmine is a new online and mobile application that helps to grow businesses. Its an application platform to
send targeted texts/ad-media to customers.
Interface Designer employed to designing the UI screens for the readability ratios of different screen resolutions
of the Jasmine Mobile Application.
Heuristics Evaluations & Usability Testing was also done for further application development. Flex Development
was niche learning in this Internship.
May 2010 - July 2010

Bangalore, India

Department Of Design (DoD), IIT Guwahati

Academic Student
~ Bachelors Thesis Project [iBuy] (Aug 2010 - May 2011)
i-Buy: mCommerce Application for Small Businesses in Emerging Markets
Keywords: Information Systems Design, Interface Design, Usability Testing, Data Analytics
Project guide
Prof. Pradeep Yammiyavar, FDRS, DoD, IITG
Mr Kashinath Kakarla, Group Manager, Intuit IDC

Mr Kashinath Kakarla, Group Manager, Intuit IDC

The Project I-Buy is an End-2-End project which comprises of User Research design which follows the research
methodologies to tap the important user experiences that helps to build the product and the consumer insight.
These insights are most important to align the design considerations and constraints in the UI Design framework.
The design of a system from a purview of systems thinking, helps to visualize and analyze the project in holistic
manner. The project concludes with Managing the overall Design and modeling a Business proposition out of
it.The aim of the project is to explore a smart medium of business communication between costumer & seller
(retailer), through media like Mobile & other modes of Interaction & Networking.

~ Systems Design Project (Jan 2010 - April 2010)

IVRS Reservation System for Indian Railways (IRCTC)
Keywords: Systems Approach to Design, User Interaction Models, Task flows, IVRS Design
Project guide
Prof. Ravi Mokashi Punekar, Prof. A.K Das (HoD), DoD, IITG
IVRS Reservation system:The primary Goal was to enhance our Railway Ticketing System through intervention of Systems Approach.
Contextual Enquiry, Ethnography study and User surveys helped to down line the project for masses, this Mobile
service as medium for ticket booking experience was more affable. The user profiling was made on basis of
mobile model: from high to low end mobile phones.
Brainstorming Ideas & iterating them through mind maps & task analysis, helped to devise a User Interaction
model which can facilitate booking through mobiles in easier and efficient way and at the same time
authenticating the user through the system.
In our system model the Banks, Telecommunication companies and IRCTC would be working together to provide
this service to the user. Since its an Indian context, there is a need better linguistic prompts in regional languages.
This kind of research is underway at HP Labs, India. The model is currently iterated via Wizard of Oz technique &
under development on Voice XML platform.

~ Product Design Project (Aug 2009 - Nov 2009)

Dental Loupe - A medical equipment redesigned for Surgeons and Dentists.
Keywords: Design Methodology, User Research, UCD Process, Product Analysis, Lo-fi Prototyping
Project guide
Prof. Ravi Mokashi Punekar, DoD,IITG
First Design Project to learn and execute entire Industrial Design process meticulously following stepwise Design
Methodology to Redesign Medical Equipment Dental Loupe which used by dentist and surgeons globally for
executing procedures with precision.
Literature review, Ethnography study accompanied by surveys amassed the research and experiences about
product, users and other influencers that helped to develop a new ergo-fit design. A comprehensive study was
made on loupes to get an overview of product competition (profile) in the global market. Ideas were iterated
through creative activities for form development.

Final Design proposal was made based on the Design considerations evolved through process and the study. It
gave a boost to confidently execute the Design Process.
August 2009 - April 2011

Guwahati, India

IIT Bombay
User Research Intern
Interior Lighting System - Mahindra Scorpio Vx6:
Keywords: User Research, Ethnography, Data Log-Analysis, Flash, Iterative Development
Project guide:
Prof. Kishore Munshi, IDC, IITB
The objective was to study and design the Interior Lighting systems for the Vehicle model Mahindra Scorpio. The
project started with study on the current scenario of the interior lighting in Indian vehicles (taxonomy) and later
into identifying the requirements of interior lights for the client next launch product.
Project follows with a rigorous user study, contextual enquiry, fieldwork, desk research, extensive data analysis,
that gave a subtle insight on user experiences with lighting systems inside different vehicles. Tapping such
experiences helped to frame ideas & validate the same through resources available from prime researchers in
lighting technology. This led to set of final recommendations (36) as part of presentation to the client. Flash
Presentation was niche learning in this Internship.
May 2009 - July 2009

Mumbai, India

Thinking Bug
Design Management Consultant and UX Associate
Co-working as an Design Management Consultant to building a small start-up in design management
consultancy. Regularly pitching Design Management & Design services to clients like Raymond, Idea as a design
agency for projects and business communication related to design.
Developing a business models for startups in the city in meeting up their Design resources and defining their
product road-map and services.
December 2011 - Present

Mumbai, India

Quetzal Inc
Business Development Associate [BDA]
Engaged as an associate for generating sales, viral marketing and resource procurement. Working primarily
under Business Development Executive for Human Resource recruitment drives for clients in IT and ITeS sector.
Working for Domestic clients. Initial screening of resumes on portals like Naukri, Monster based on the
requirements Shortlisting the candidates through telephonic interview, checking their communication skills,
technical knowledge etc.
Scheduling the interviews of shortlisted candidates, making sure they reached the venue and took up the
interview. Presentability.
June 2009 - October 2009

Mumbai, India

Prohealth
Founder
Medical Devices Technology Company
June 2014

Mumbai, India

EDUCATION

Stanford Graduate School Of Business

Certificate in Innovation and Entrepreneurship
April 2014 - June 2014

Bangalore, India

IIT Guwahati
B.Des in Design
July 2007 - April 2011

Guwahati, India

IIT Bombay
Certificate in Communication Design: For IT and Media Professionals
September 2009 - September 2009

Mumbai, India

IIT Bombay
Certificate in Information Design: Info Structuring, Architecture & Visualisation
October 2010 - September 2010

Mumbai, India

NIIT
Certificate in C,C++ and Basic Java
May 2007 - August 2007

Mumbai, India

Training And Certification

Done online courses like HTML5-CSS3-jQuery-HTML DOM-AJAX from w3cschools and lynda.com. Learning imp.
of platform langauages like ASP.NET, Node.js and Ruby on Rails.
Attending courses on HCI, Healthcare informatics, Model Thinking & Venture Labs at coursea.
May 2012 - Present

Mumbai, India

Open University
Associate Degree in Product Management
April 2015 - Present

India

LANGUAGES

English (Advanced)
Hindi (Fluent)

AWARDS

IIT Guwahati
Institute Rank 1 (Final Semester) SPI: 9.86
2011

IIT-JEE
Positioned in the top 1% amongst 4 lac students who appeared the exam
200704

International Design Conference On Sustainability (IITB - InDeAs)

Selected amongst top 50 globally through competition on Sustainability
2009

Mahindra And Mahindra Pvt. Ltd.

80% of design recommendations were converted to the Interior lighting systems in the Mahindra
Scorpio Vx6 and Vx8 segment.
2009

TiE - VillGro Impact-a-preneur

Winner of Business Plan competition
2012

Nasscom
Nasscom 10000 Stratups Fellow
2015

SKILLS

Actionscript, Applescript, Design Strategy, Google Analytics, User Experience, A/B Testing, A/B Testing, Adobe Creative Suite,
AngularJS, Augmented Reality , AxurePro, Balsamiq, Blue Ocean Startegy, Bootstrap, Brainstorming & Ideation Techniques,
Business Model Canvas, Business Model Generation, C++ & Java, Card Sorting, Co-creation, Coding: Object Oriented
Programming, Cognitive Walking, Contextual Enquiry, CrazyEgg, CSS3, Data Mining [Analytics], Data Structures In C, Design
Process & Research Analysis, Embedded Interactions, Experiential Prototyping, GOMS Modeling, Google Apps, Google
Website Optimizer, Guerilla Testing, Heuristics Evaluation, HTML5, Illustrations: Rendering Schematics, Information & Interface
Design, InVision, Jquery, Kissmetrics, Mixpanel In Daily Design Tasks, Morae, MS Visual Studio 2010, OmniGraffle, Persona &
Scenario Creation, Presentations : Mind Mapping, Product Design & Prototyping, Scripting: Javascript , Services Roadmap
Diagrams, Systems Approach,, Task Analysis, Think-Aloud Protocols, Twitter Bootstrap, Usability Audit, Use Case Modeling,
Viral Loop Tracking, Visio, Visual Communication & Graphic Design, Web 3.0, Web Design & Development, XML

CAREER INTEREST
User Experience Design [XD | User Research, Interface & Interaction Design]
Usability Engineering
Human Computer Interaction
Information Systems Analysis & Design
Design Methodology & Process Development
Design Management & IPRs [Legal]
New Product Development [Entrepreneurship]
Agile Product Management
Front-end Delivery [Best practices in UI Development]
Product and Services Design
Bootstrapping [Business Model Design, Business Development]
Semantics [Web / Product]
Market Research [Survey Analytics]
Financial Modelling
Human Resource Management [Team Building]

BACHELOR THESIS PROJECT (BTP

@IIT)
Project i-Buy: mCommerce Application for Small Businesses in Emerging Markets
Keywords: Information Systems Design, Interface Design, Usability Testing, Data Analytics
Project guide
Prof. Pradeep Yammiyavar, FDRS, DoD, IITG
Mr Kashinath Kakarla, Group Manager, Intuit IDC
The Project I-Buy is an End-2-End project which comprises of User Research design which follows the research methodologies to tap
the important user experiences that helps to build the product and the consumer insight. These insights are most important to align
the design considerations and constraints in the UI Design framework. The design of a system from a purview of systems thinking,
helps to visualize and analyze the project in holistic manner. The project concludes with Managing the overall Design and modeling
a Business proposition out of it.The aim of the project is to explore a smart medium of business communication between costumer &
seller (retailer), through media like Mobile & other modes of Interaction & Networking.
As Industrial and communication designer, the vital role of all activities in a mCommerce system has been covered in the project.
UserResearch, UX Design & Design Management are the important elements of any mobile application development and it should
be carefully understood that these areas would not only lead to build a mobile industry but also will be beneficial to the consumer
business on the other side.

POSTION OF RESPONSIBILITY
Student Representative, Placements & Industry Relations- 2010
Department of Design, IITG
Corporate Relations Head
Entrepreneurial Development Cell [EDC], IITG
Senior member
Student Welfare Board [SWB], IITG
Core Marketing Executive
Alcheringa, Annual CultFest, IITG
Cofounder
MetaDesign- Student Association, Dept of Design, IITG
Event Manager, Brainchild
Management Module, Techniche, Annual TechFest, IITG

HEALTHCARE INNOVATION
Project iHeal is started on building a vision in making healthcare proactive. Currently targeted to serve patients facing chronic
disease like Asthma and COPD that encompasses 8 million population in India. Around 20 million Indians are susceptible for
pulmonary (respiratory functions) chronic diseases and lack of personal health care, that worsens the conditions leading to
mismanagement.
OxyTrac: A Low Cost Spirometer + OxiMeter integrated with Mobile Application is a solution we are building, that would measure and
manage the essential vitals for the Asthma/COPD patients.
ProHealth TeleMedicine: Building a telemedicine solution to connect Urban Doctors and Hospital infrastructure to the rural health
centers.
http://www.proactivehealth.ml
http://oxytrac.launchrock.com/
http://angel.co/prohealth-inc

Project Accolades:
* NASSCOM 10000 startups Fellow.
* Winner of Impact-a-preneur Quest 2014.
(Business plan competition in association with Villgro Chennai and TiE)
* Startup Program winners at events organized by Weekend Venture, Startup weekend, TiE camp
(Pune/Mumbai Startup Meet, Bangalore Startup Launchpad, TiE Mumbai IQ Bootcamp)
* Entrepreneur Scholar at Global Sankalp Summit - 2015
Connect for Projects in Healthcare Technology, Medical Devices design and development, TeleMedicine solutions and Market
research in healthcare.

COURSES
Indian Institute of Technology, Guwahati
Design Management and professional practice
Usability Engineering
Systems approach to design
Interaction Design
Applied Psychology & Cognitive Psychology (Psychology Majors)
Collaborative Design methods for New product development (Elective)
Instructional Design and Multimedia (Elective)
Data Structures & Object Oriented Programming
Management of Organizational Behaviour (Elective)
Consumer Behaviour
Design Methodology (Product Design processes)
Graphic Design - Principles and Application
Product Analysis (Critical Thinking) (Elective)
Applied Ergonomics (Human Factors)

Stanford University Graduate School of Business

Marketing & Operations (Core Business Skills I)
Business Model & Strategy (Core Business Skills II)
Accounting & Finance (Core Business Skills III)
Negotiation & Teamwork (Applied Skills I)
Public speaking, Venture Pitch (Applied Skills II)
Leadership, Motivation (Applied Skills III)
IPR & Legal issues (Applied Skills IV)
Product Design and Prototyping - Design Thinking
Building MVP - Product Market Fit