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HF Intro en

This document introduces a UX consultancy firm that was founded in 2015 and specializes in service design, UX strategy, and designing enterprise business systems for regulated sectors. The firm provides UX services to enterprises, development teams, and design agencies. Their process involves research, design, testing through interactive prototypes, and producing specifications. They have case studies demonstrating improved results for clients in areas like reducing time to find candidates, increasing conversion rates, and improving the usability of a ticket vending machine.

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Adam Nemeth
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77 views24 pages

HF Intro en

This document introduces a UX consultancy firm that was founded in 2015 and specializes in service design, UX strategy, and designing enterprise business systems for regulated sectors. The firm provides UX services to enterprises, development teams, and design agencies. Their process involves research, design, testing through interactive prototypes, and producing specifications. They have case studies demonstrating improved results for clients in areas like reducing time to find candidates, increasing conversion rates, and improving the usability of a ticket vending machine.

Uploaded by

Adam Nemeth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTRODUCING OUR COMPANY

Nmeth dm, UX Strategist, 2017.06.20.


Contents

Who we are
I. What we do
II. Services
III. Case studies
IV. Our Process
Who we are
1. UX consultancy firm
2. Founded in 2015
3. Specialized in service design, and UX strategy
4. Main field of expertise: Enterprise business systems for
highly regulated sectors:
Government and public services
Healthcare
Law
Banking and Fintech
CV - Adam Nemeth
UX Strategist
Education: Software Engineering MSc, 2009
Experience:
2015-: Head of UXStrategia
2011-2015: Various UX roles in enterprises
2010-2011: UX Designer, Nokia Maps, Berlin
2008-2010 Technical Architect @ EPAM Systems
CV - Katalin Cseh
User Researcher
Education: Graphic Designer, 2010
Architecture MSc (Unfinished) 2002-2010
Experience:
2017- User Researcher at UXStrategia
2016-2017: UX R&D trainee at Bankmonitor Ltd
2010-2015: Various design roles
CV - Zoltan Balog
UI Designer
Education: Graphic Designer, 2014
Architecture BSc (Unfinished) 2009-2012
Experience:
2017-: UI Designer at UXStrategia
2015-: Freelance UX/UI Designer
2014-2015: UX Designer at Istom Games Kft
I. What we do
1. Research, design and specifications of IT systems
2. Service design, Design Thinking
3. UX coaching and design facilitation
4. Product management
II. Services
Three client areas:
1. Enterprise customers
2. Development teams
3. Design Agencies
Services - For the enterprise
A software designed with UX in mind costs less in HR:
faster transaction times with fewer agents,
less training and
less need for technical knowledge
thanks to intuitiveness.
Traditionally employed only to increase conversion of self-
service channels, UX is a big help inside the office as well.

We design systems from A-Z, making sure it aligns well with


the needs of business and users. Based on our plans it is
easier to estimate costs and assure quality.
Services - For IT development teams
A good UX person is deeply knowledgeable with system
requirements - with our specifications, you can really
concentrate solely on coding.

With a good prototype, most of the details can be cleared


in advance, resulting in fewer interruptions and change
requests from the customer's side.

We translate between business and developers, and


based on our clean, consistent and detailed
specifications development is free of arguments.
Services - For agencies
It's a UX job to
gather content from the customer,
organize and decide what should be on the website and
how an application should behave:
menu structure,
labels,
screen flow,

Besides the content we provide all the documents you


need: with detailed personas and user journeys, and
design patterns collected from competition, your designers
concentrate on branding and typography.
Contents

Who we are
I. What we do
II. Services
III. Case studies
IV. Our Process
Expert Network - FinTech field
Year: 2012
Problem: Redesign the consultant search interface
Approach: Weve watched their research analysts work for
days, then prototyped a solution which weve tested with
key users in an iterative manner in 3 weeks
Results: The solution brought down finding candidates
from 20 minutes to 4, giving a competive advantage

The prototype got unleashed, and despite being not


production ready, everyone was using it within 3 weeks.

From that date on, YtY, the 200-person company claimed to


achieve a 100% increase in profits.
DCM Syndication - FinTech field
Year: 2014
Problem: Redesign of the interface for syndication in the
APAC market
Approach: Reading field materials and iterated testing
using various prototypes with the support team
Results: The new solution was over 400% faster, navigable
with keyboard alone in an intuitive way
Ticket Vending Machine - Public sector
Year: 2015
Problem: Increase self-service channel share of National
Rails Hungary (MAV-Start) form 12% to 30%
Approach: Field research in cashiers booths, observation
of usage, 16 prototype iterations with 45 tests within 60
days
Results: The original interface was 3 times slower than
asking a cashier; with the new solution, a first time user was
able to get tickets in about the same timeframe

It was proven multiple times that a drunken person


frightened to miss the train is able to purchase a ticket to an
arbitrary destination within 60 seconds.
iOS AudioGuide - Travel Sector
Year: 2015
Problem: Increase conversion rate
Approach: Field research, diary studies, deploying custom
BI, daily iterative testing with 15 participants
Results: An 56% increase in conversion on the iOS
application.

Based on usability tests we have developed a new UI for


selecting and playing content, which we were testing
continously with over 35 participants.
Conference lineup
Year: 2016
Problem: Who to ask for speaking
Approach: Selecting 3-3 people from different audience
candidates, modeling their interests and approach
Results: We were able to come up with a conference
programme which, once executed, would have been able
to provide tremendous interest
Contents

Who we are
I. What we do
II. Services
III. Case studies
IV. Our Process
Our 4-step process

1. Research
2. Design
3. Testing
4. Specification
1. Research

First, we get to know our potential user base, the context


and environment of the problem and the tools used now to
tackle it

At the end of this step, we know what problem are we


out to solve and how.
2. Design

We build an interactive prototype of the application using


what we are able to try out the various approaches

At the end of this step, we will have a plan to solve the


problem.
3. Testing

Once the prototype is ready, we deliver it to users and ask


them to solve a particular task just like it was the real thing

At the end of this step, we will know whether our


solution works. We iterate between step 2 and 3 until
using our system isnt obvious to a perfect stranger
4. Specification

We detail the steps required for the soltion to the


developers and devise the quality criterias upon which the
solution is achievable.

At the end of this step, we will have a set of


requirements which we are able to demand on
developers.
THANKS FOR YOUR ATTENTION

uxstrategia.com

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