Western Kentucky University Master of Business Administration Rank II or Rank I Business and Marketing Grades 5-12, Program
Western Kentucky University Master of Business Administration Rank II or Rank I Business and Marketing Grades 5-12, Program
February 2002
I.A. Conceptual Framework
While the specified criteria for each of Kentucky=s Experienced Teacher Standards are
effective performance indicators, five basic themes within the standards and indicators
have been identified as critical to the success of continued professional development.
Considered fundamental to the candidate=s success, the programmatic themes of
A. Diversity
B. Collaboration
C. Communication
D. Problem solving/inquiring
E. Integration of knowledge, skills, and processes
are emphasized throughout the graduate level teacher education programs to
help candidates develop their capacity to
A. Develop professional leadership
B. Demonstrate knowledge of content
C. Design and plan instruction
D. Create and maintain a supportive learning climate
E. Implement and manage instruction
F. Assess and communicate learning results
G. Reflect on and evaluate teaching and learning
H. Collaborate with colleagues, parents, and others
I. Engage in professional development
While helping candidates achieve these capacities, the instructional programs are also
designed to prepare teachers who clearly visualize their roles, actively greet complexity
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with reflective and creative thinking, constructively confront challenges, securely meet
the demands of innovation and change, and truly value learning as a lifelong process.
Therefore, instruction in these programs is designed so that the student is very active in
the learning process and faculty members assist, guide, and lead (rather than direct)
students. Candidates in the programs are responsible and accountable for their own
professional development, while faculty and administration are responsible and
accountable for providing sequential, viable, and supportive instructional opportunities
for improvement and refinement of teaching skills. Instructional opportunities are
provided through a collaboratively identified content that links Kentucky=s program of
study, content competency exams, and learned society guidelines within specific
certification areas. Field experiences are required to exhibit candidates= abilities and
provide contextual teaching/learning opportunities. Individuals admitted to these
programs are certified in the specific areas and employed as teachers. Entry and exit
requirements will be monitored through courses designed for that purpose. Candidate
success indicators are performance based and are evaluated by use of authentic
assessment devices.
1. The candidate will have teaching responsibilities for a minimum of one semester
that are closely supervised to insure that the student is actively involved in
practices that uphold the beliefs of the graduate program, the programmatic
themes, and the Kentucky Experienced Teacher Standards. The teaching
responsibilities may take one of two forms:
A. The teacher who is already employed will be supervised by the MBA
Director as well as a person appointed by the school system (a principal,
supervisor, mentor, etc.).
B. A candidate who is working as a graduate teaching assistant in the
College of Business will be supervised by the MBA Director as well as a
senior faculty mentor from the supervising department or discipline.
Graduate Teaching Assistants may have responsibility for teaching 100
and 200 level courses in Business Management, Business Technology,
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and Office Systems Technology. The teaching assistants have the same
responsibilities as a regular instructor, but they are closely supervised by
a senior faculty member who confers with the teaching assistants weekly
or biweekly, approves their tests, and observes their teaching.
2. The two supervisors will work with candidates to improve their teaching and to
produce a teaching portfolio that will reflect the objectives outlined in the
Conceptual Framework and mastery of the Experienced Teacher Standards.
The portfolio will follow a format similar to that described in the Kentucky
Teacher Internship Program (KTIP) Training Manual.
The practical experiences provided by this program will allow the candidate to learn
new Business content while focusing on pedagogical issues. The teaching component
will provide opportunities for collaboration and reflection for the candidates. In addition,
candidates will "learn by doing" as they are actively involved in the teaching process.
The MBA courses, by nature, focus on some of the ideas outlined in the Conceptual
Framework. Besides broadening the content knowledge base for candidates in the
core areas of Accounting, Economics, Finance, Information Systems, Management,
and Marketing, the courses promote lifelong learning, stimulate critical thinking,
embody adult learning principles, foster communication, promote problem
solving/inquiry, and require the integration of knowledge, skills, and processes.
COURSE:
BA 511/ECON 502: Applied Microeconomic Theory
DESCRIPTION:
EA 511/ECON 502: Applied Microeconomic Theory is
the advanced analysis of the behavior of individual economic
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GRADES:
I. Introduction
Chapters 1, 2, and 3
(Note that the section in Chapter 2,
"Marginal Analysis in Decision Making", can be skipped, except for students in ECON
502, without loss of continuity.)
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66, Sept. 1976, pp. 589-597.
TEST I
Chapters 7 and 8
OUTLINE (cont'd)
TEST 2
FINAL TEST
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II. Program Experiences
The other standards will relate more closely to the teaching component.
Candidates will schedule regular meetings with both the MBA Director and their
school supervisor or the Coordinator of Graduate Teaching Assistants. The
school supervisor or senior faculty member from the supervising department or
discipline will observe classes, confer with the candidates about the quality of
their teaching, and make at least one written report concerning the candidate=s
teaching. The MBA Director will help the student with various tasks related to
the Experienced Teaching Standards and preparation of the portfolio. In order to
better understood portfolio preparation, it is recommended that students seeking
Rank II or Rank I select EDU501 Seminar: Designing Professional Development
Plan and EDU 598 Seminar: Evaluation of Professional Development Plan as
electives. The candidate will supply a sample of lesson plans. The MBA
Director will help the candidate to arrange videotaping of at least two classes,
will help the candidate to reflect on those lessons, and will confer with the
student concerning his/her portfolio. The candidate will be responsible for
his/her own development activities and for preparing the portfolio that shows
how he/she has met the Experienced Teacher Standards.
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courses to experience teaching standard which directly relate to Kentucky
Learning Goals and Academic Expectations for grades 5-12.
The content courses will not only enhance candidates= abilities to implement
the Program of Studies (and therefore prepare for the assessment of Core
Content), but will also help candidates to see beyond the high school curriculum
so that they can be better teachers and can answer questions concerning why
certain business concepts are important.
MBA Courses with content integration: BA 510, BA 511, BA 512, BA 513, BA 590
Many Factors Need to Be Considered When Selecting and Preparing for a Career Path.
Career planning needs to be based on interests, abilities, and learning styles; Interests, aptitudes,
and abilities all provide information for selecting a career path; Interests, aptitudes, and abilities can
be identified through a variety of means; A career path should match not only what a person likes
and does well but also projected career information; Jobs and careers that require similar interests
and skills can be grouped into occupational clusters or areas of related jobs and careers; There are
different post-secondary options available after high school.
MBA Courses with content integration: BA 510, BA 513, BA 515, BA 517, BA 519
Good Work Habits Impact Success
Opportunities for individual success are enhanced by identifying weak or negative work habits and
developing a plan for improvement; Positive work habits lead to success both in school and on-job.
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Certain Skills are Needed for Success in the Work Place
Academic skills are important in any job or career; The use of various types of technology has
increased in the workplace; Both individual and team skills contribute to the successful completion of
a task.
MBA Courses with content integration: BA 510, BA 511, BA 513, BA 515, BA 517, BA
519
Communication Skills for Attaining Post-secondary Experience
A resume is a summary of a person=s educational background, job experiences, and qualifications.
This can be an important component in a portfolio; The following communication skills are needed
when seeking a job/career: (a) business letter writing, (b) non-verbal skills, (c) verbal skills, (d)
interview skills.
MBA Courses with content integration: BA 510, BA 590
MBA Courses with content integration: BA 510, BA 511, BA 512, BA 513, BA 590
Many Factors Need to Be Considered When Selecting and Preparing for a Career Path.
Educational requirements or occupational training are required and may change over time for most
jobs or careers; Short- and long-term career goals should be based on an individual=s interests,
abilities, aptitudes, and post-secondary opportunities; A plan for transition to post-secondary
opportunities should be based on career goals and academic strengths; The advantages and
disadvantages of jobs and careers in various occupational areas should be evaluated; Various jobs
and careers require different academic skills and levels of preparation.
MBA Courses with content integration: BA 510, BA 513, BA 515, BA 517, BA 519
Good Work Habits Impact Success
Work habits of an individual can impact the success of the group or organization; Positive and
negative work habits can result in different levels of success at school and in the workplace.
MBA Courses with content integration: BA 510, BA 511, BA 513, BA 515, BA 517, BA
519
A completed career portfolio should include the following: a resume, letters of reference,
certifications of training, samples of work; The following skills are needed for seeking jobs/careers
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and post-secondary opportunities: writing a letter of application, completing an application, securing
a letter of reference, preparing a resume, knowing interview techniques, writing a follow-up letter,
developing a letter of resignation.
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CONTENTS OF PROGRAM SUBMISSIONS -- PROGRAMS)
I. (C)
BA 512 Problem Solving, Data Modeling and Managerial Decisions 1.5 hours
An applications-oriented course designed to help students envision, design, conduct, interpret,
and report statistically oriented analyses applicable to managerial decision making. Topics such
as the design of data generation, modeling, regressions, process control and evaluation and
survey errors will be covered.
III. Themes
A. Mastery of Content
Please see Matrix I, On-going Assessment Strategies.
B. Assessment of Program
Candidates in the MBA program who are seeking Rank II or Rank I certification
will be required to complete a teaching component. This teaching component
will be supervised by the MBA Director and by either a person appointed by the
school system or the senior faculty member from the supervising department or
discipline. These candidates will be required to complete a portfolio using
guidelines similar to those for the KTIP portfolio, but using the Experienced
Teacher Standards rather than the New Teacher Standards.
The supervisor from the school or senior faculty member from the supervisory
department or discipline will observe candidates as they are teaching and will
hold conferences with the candidate to evaluate teaching performance. The
MBA Director will help the candidate to create the portfolio and will confer with
the candidate concerning lesson plans and videotapes of lessons. The MBA
Director will also discuss lessons with the candidate after he/she has reflected
on his/her own teaching.
The program will be assessed by the overall quality of student portfolios and by
written feedback from students involved in the program. Portfolios will be
assessed by techniques similar to those used in assessing KTIP portfolios. The
senior faculty member from the supervising department or discipline will also
confer with the MBA Director or school supervisor of each candidate to
determine their impressions of the quality of the program.
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FORD COLLEGE OF BUSINESS GRADUATE FACULTY
V. Program Faculty
Faculty Highest Rank Areas of Fall 2001 Spring 2002 Responsibilities Relations
Member Degree Specialization Courses Taught Courses Taught in the Program hip to
WKU
Aldridge, DBA Professor Accounting Acct 200 Acct 200 B 1
Charles R.
Atkinson, Information CIS 343, CIS 443 CIS 343, CIS 443 B 1
Kirk Systems
Blankinship, PhD Assistant Information BA 513 N/A B 1
Ray Professor Systems
Borland, PhD Professor Economics BA 511, Econ 202, Econ 202, B 1
Melvin V. Econ 302, Econ 410 Econ 302
Buntzman, PhD Associate Management BA 580, BA 590, Mgt 310, Mgt 498 B 1
Gabriel Professor Mgt 310
Butterfield, PhD Associate Information N/A N/A B 1
Jeff Professor Systems
Capps, Management BA 592 BA 580, BA 592, A,B 3
Randy Comm 551
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FORD COLLEGE OF BUSINESS GRADUATE FACULTY
Faculty Highest Rank Areas of Fall 2001 Spring 2002 Responsibilities Relations
Member Degree Specialization Courses Taught Courses Taught in the Program hip to
WKU
Carey, PhD Associate Economics BA 580, Econ 150, Econ 150, B 1
Catherine Professor Econ 380 Econ 203
Chhachhi, DBA Associate Finance Fin 440, Fin 449, BA 519, Fin 449, B 1
Indudeep Professor Fin 449G Fin 449G
Colbert, Janet PhD Meany- Accounting Acct 200, Acct 450, Acct 450, Acct B 1
Holland Acct 470 540
Professor
Davis, PhD Associate Economics Econ 202, Econ 385 Econ 150, Econ B 1
William Professor 386
Fugate, PhD Professor Marketing Mkt 321, Mkt 321, Mkt 321, Mkt B 1
Douglas Mkt 422 422, BA 517
Goff, Brian PhD Professor Economics Econ 206, B 1
Econ 306
Gotlieb, Jerry PhD Associate Marketing Mkt 321, Mkt 421 Mkt 321, Mkt 421 B 1
Professor
Hall, Jack O., PhD Professor Accounting Acct 409, Acct 499, Acct 403, Acct C 2
Jr. Acct 500 460, Acct 499
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FORD COLLEGE OF BUSINESS GRADUATE FACULTY
Faculty Highest Rank Areas of Fall 2001 Spring 2002 Responsibilities Relations
Member Degree Specialization Courses Taught Courses Taught in the Program hip to
WKU
Hays, PhD Professor Accounting Acct 200, Acct 301, Acct 200, Acct B 1
Charles T. Acct 431 431, Acct 530
House, Steve Management A,B 3
Howson, Roy PhD Professor Economics Econ 206, Econ 414 Econ 202, Econ B 1
206, Econ 414
Johnson, PhD Associate Information N/A N/A B 1
Linda Professor Systems
Kim, Youn PhD Professor Economics Econ 202 Econ 202, Econ B 1
203
Lee, Minwoo PhD Assistant Accounting Acct 201, Acct 315 Acct 201, Acct B 1
Professor 315, Acct 410
Lile, Stephen PhD Professor Economics Econ 203 Econ 203, Econ B 1
420, Econ 420G
Magner, DBA Professor Accounting BA 515, Acct 310 Acct 310, Acct B 1
Nace 520
Martin, Craig Marketing Mkt 320, Mkt 322 Mkt 320, Mkt 322 B 1
Milliman, DBA Professor Marketing N/A Mkt 320, Mkt B 1
Ronald 425, Mkt 490,
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FORD COLLEGE OF BUSINESS GRADUATE FACULTY
Faculty Highest Rank Areas of Fall 2001 Spring 2002 Responsibilities Relations
Member Degree Specialization Courses Taught Courses Taught in the Program hip to
WKU
Mkt 490G
Mohamed, DBA Associate Management Mgt 314 Mgt 313 B 1
Zubair Professor
Myers, PhD Associate Economics Econ 305 Econ 305, BA C 2
Daniel Professor 490, BA 490G
Noser, PhD Associate Economics Econ 206, Econ 306 Econ 206, Econ B 1
Thomas Professor 306
Philhours, PhD Professor Accounting Acct 200, Acct 430 Acct 200, Acct B 1
Joel 330, Acct 430,
Acct 480
Pulsinelli, PhD Professor Economics BA 501, Econ 150, Econ 150, Econ B 1
Robert Econ 303, Econ 501 303, Econ 390
Rahim, PhD Professor Management Mgt 310, Mgt 410 Mgt 310, BA 510 B 1
Afzalur
Reber, PhD Professor Management BA 490, Mgt 411, Mgt Mgt 414, Mgt B 1
Robert 490, Mgt 499 490, Mgt 499
Roberts, PhD Associate Economics Econ 202 Econ 203 B 1
Charles Professor
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FORD COLLEGE OF BUSINESS GRADUATE FACULTY
Faculty Highest Rank Areas of Fall 2001 Spring 2002 Responsibilities Relations
Member Degree Specialization Courses Taught Courses Taught in the Program hip to
WKU
Ross, Mark PhD Assistant Accounting Acct 300, Acct 401 Acct 300, Acct B 1
Professor 301
Snavely, Jean PhD Assistant Finance Fin 330, Fin 332, Fin 330, Fin 332, B 1
Professor Fin 442 Fin 439
Sullivan, PhD Associate Management Mgt 300, Mgt 410 Mgt 300, Mgt 410 B 1
Brian Professor
Thapa, PhD Associate Finance Fin 330, BA 509 Fin 330, Fin 436, B 1
Samanta Professor Fin 438
Trawick, Economics BA 540, Econ 202, N/A B 1
Michelle Econ 506
Turley, Louis DBA Associate Marketing Mkt 326 Mkt 323 B 1
Professor
Wassom, PhD Professor Economics Econ 300, Econ 490, Econ 300, Econ C 2
John Econ 499 499
White, PhD Associate Accounting Acct 312, Acct 510 Acct 201, Acct B 1
Steven Professor 312
Wisley, PhD Professor Economics BA 512, Econ 307, BA 512, Econ B 1
Thomas Econ 480, Econ 594 307, Econ 465
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FORD COLLEGE OF BUSINESS GRADUATE FACULTY
18
FORD COLLEGE OF BUSINESS GRADUATE FACULTY
19
FORD COLLEGE OF BUSINESS GRADUATE FACULTY
Terry Wilson Ph.D. Environmental Education Teaching Full time to WKU & ENVE 575, EDU 570
Professor program
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Western Kentucky University Form C
GRADUATE STUDIES PROGRAM FORM (Master=s, Rank II)
*** Name Social Security Number:
Last First Middle/Maiden
Student must attain a 3.0 grade point average in coursework.
Address:
Street
Student must meet all of the following minimum requirements for
admission:
City/State Zip Code Undergraduate GPA 2.5/4.0
GMAT score of 400
GPA x 200 plus GMAT score equal to 1050
TOEFL (when applicable) score 550
Degree: Master of Business Administration Portfolio Required
Certificate: Rank II B Grades 5-12, Business and Marketing
Instructions: GRE
For Office
Scoresuse
on only
File:
1. List Department and number for all courses to be taken. Yes ( )
2. If transfer work is included, place a check in the column marked TR. No ( )
3. If the course has been completed, fill in term and year completed under DATE. Leave column blank if the course has not been completed.
4. If applicable: list deficiencies, research tool, foreign language requirement.
5. This form must be signed by Advisor(s).
6. Please return copies as follows: Teachers seeking certification to the Certification Officer; all other students to the Graduate Studies and Research.
( ) MASTER=S PROGRAM
All coursework and degree requirements to be completed within 6 years
COURSES IN MAJOR HR FOR OFFICE USE DAT GRAD T COURSES IN MINOR HR FOR OFFICE USE DAT GRAD TR
S. ONLY E E R S. ONLY E E
BA 510 3
BA 511 3
BA 512 1.5
BA 513 3
BA 515 3
BA 517 3
BA 519 3
BA 580 1.5
BA 580 1.5
BA 1.5
ELECTIVES 6 SEE ELECTIVES ON PAGE 24
In addition to required and elective coursework, students must develop and submit a professional portfolio consistent with the Experienced Teacher Standards.
Date Completed: / /
PROGRAM APPROVAL:
Major Advisor Certification Officer
Date Date
Major Advisor Certification Officer
Date Date
Student Certification Officer
Date Date
21
GRADUATE STUDIES PROGRAM FORM (Master=s, Rank I)
*** Name Social Security Number:
Last First Middle/Maiden
Student must attain a 3.0 grade point average in coursework.
Address:
Street
Student must meet all of the following minimum requirements for
admission:
City/State Zip Code Undergraduate GPA 2.5/4.0
GMAT score of 400
GPA x 200 plus GMAT score equal to 1050
TOEFL (when applicable) score 550
is hereby advised to pursue the program which, as outlined, will lead to: Portfolio Required as part of the Degree Requirements
Degree: Master of Business Administration
Certificate: Rank I B Grades 5-12, Business and Marketing
Instructions: GRE
For Office
Scoresuse
on only
File:
1. List Department and number for all courses to be taken. Yes ( )
2. If transfer work is included, place a check in the column marked TR. No ( )
3. If the course has been completed, fill in term and year completed under DATE. Leave column blank if the course has not been
completed.
4. If applicable: list deficiencies, research tool, foreign language requirement.
5. This form must be signed by Advisor(s).
6. Please return copies as follows: Teachers seeking certification to the Certification Officer; all other students to the Graduate Studies and Research.
( ) MASTER=S PROGRAM
All coursework and degree requirements to be completed within 6 years
COURSES IN MAJOR HR FOR OFFICE DA GRA T COURSES IN MINOR HR FOR OFFICE DA GRA T
S. USE ONLY TE DE R S. USE ONLY TE DE R
BA 510 3
BA 511 3
BA 512 1.5
BA 513 3
BA 515 3
BA 517 3
BA 519 3
BA 580 1.5
BA 580 1.5
BA 1.5
ELECTIVES 6 SEE ELECTIVES ON PAGE 24
In addition to required and elective coursework, students must develop and submit a professional portfolio consistent with the Experienced Teacher Standards.
Date Completed: / /
PROGRAM APPROVAL:
Major Advisor Certification Officer
Date Date
Major Advisor Certification Officer
Date Date
Signature Certification Officer
Date Date
22
Table 1: Course for the Master of Business Administration,
Rank II or Rank I MBA Business and Marketing, Grades 5-12
Students pursuing the MBA must meet the requirements for admission to the Graduate
College. The student must have a bachelor=s degree from a college of university of
recognized standing and adequate preparation in Business. This qualification may be
met by completing Tier I courses prior to enrolling in the core courses in Tier II. In
addition, students pursuing the Rank II or Rank I Business and Marketing, Grades 5-12,
through an MBA must hold a Rank II or Rank II Certificate with certification in Business
education or a Rank II or Rank II Provisional Certificate with certification in Business
education.
Required Courses: Tier I courses are required unless the equivalent was completed at
the undergraduate level.
Courses ETS #1 ETS #2 ETS #3 ETS #4 ETS #5 ETS #6 ETS #7 ETS #8 ETS #9 ETS #10
Profess. Content Designs Learning Impl/Mngs. Assess & Reflects Collab. Profess. Implementing
Ldrshp. Knowledge Plans Climate Instruction Commun. Eval. w/others Develop Technology
BA 510 ACL ABCEH AL ABCHL AHL ACH ACH
BA 511 ACM ABCEH AHL AHL CJA
BA 512 ABCEHM B ABEHLM ACJE
BA 513 ACLM ABCEHLM ACHM ACJ
BA 515 ACM ABHJLM ABCHL AB AEJ
BA 517 ACM ACELM ACEJ ACHM CEJ
BA 519 ACM ABCEHM ACHM ACHM CHJ
BA 580
BA 590 ACM ACHJLM ACH ACH ACHEJ ACH ACHJ
Assessment Strategies:
Assessment Strategies:
A-Case Study D-Portfolio/PDP G-Reaction/Research Paper J-Application M-Use of Technologies
B-Cognitive Test E-Project H-Written Report K-Observation/Anecdotal Notes N-Written Report by supervisor
C-Group/Individual F-Reflective Journal I-Video Tape L-Written Assignments O-Conferences with supervisor/
Presentation Senior Faculty Member
Appendix A: Course Descriptions for Suggested Electives:
I. (C)
BA 512 Problem Solving, Data Modeling and Managerial Decisions 1.5 hours
An applications-oriented course designed to help students envision, design, conduct, interpret, and report
statistically oriented analyses applicable to managerial decision making. Topics such as the design of data
generation, modeling, regressions, process control and evaluation and survey errors will be covered.
COURSE OBJECTIVE: To develop an understanding of how financial institutions operate and how to
assess the risk and financial condition of financial institutions. Emphasis is placed on the management
of financial institutions.
DROPPING THE COURSE: October 15 is the last day to drop with a “W” and last day to change from
credit to audit. No drops or changes in class status will be allowed after October 15, except under the
most extraordinary circumstances and must be approved by the department head and the Dean of the
Gordon Ford College of Business.
GRADING SYSTEM:
Mid-term exam 150
Final Exam 150
Stanford Bank Game Team Report 200
Group Performance Grade 50
Case Presentations (2 per team) 50
Total Points Possible 600
If you believe there is a mistake in grading your exam, you have one week after the exam review to
come in and discuss the situation with me. If you are not present on the day the exams are handed
back and reviewed in class, then you waive the right to question the grading of your exam, i.e., the
grade cannot be changed.
MAKE-UPS: If you have an extreme emergency, at my discretion you will be allowed to take a make-
up exam. If possible, I prefer to know in advance that you will miss the exam. The make-up exam may
be more difficult than the regular exam. NO CURVE WILL BE APPLIED TO MAKE-UP EXAMS. All
make-up exams must be taken within one week of missing the exam. It is your responsibility to
schedule the make-up exam with me.
BANK SIMULATION GAME: An integral part of this class is the Stanford Bank Game. This is a
computer model that allows student teams to manage a simulated bank. The game requires students
to develop a strategic plan for their bank, and to make decisions consistent with implementing the
strategic plan.
The purpose of the game is to provide some “hands-on” experience in bank management. Student
teams will make decisions regarding such things as loan and deposit pricing, credit standards, loan and
securities purchases and sales, branch openings and closings, and business development budgets. It
will be necessary for the student teams to delegate duties to develop information to make bank
decisions. This includes forecasts of interest rates, measuring loan and deposit demand based on
different interest rate scenarios, liquidity planning, and other types of analysis.
Students will be graded based on (1) the quality of the Stanford Bank Game Team Report, (2) the
Group Performance Grade, and (3) the quality of the group case presentations. All students will not
receive the same grade on the Stanford Bank Game Team Report. Each team member will be
responsible for preparing certain sections of the Report. The report must indicate the sections prepared
by each team member. Each team member will be assigned a job at the beginning of the game. The
sections of the report you are responsible for will be determined by the job you are assigned.
Each team will complete evaluations of the team members. The evaluations will be done by the group,
not by individual members of the group. All group members must sign the report and the person being
evaluated must also sign the evaluation. The evaluation will then be turned in and used to assign a
Group Performance Grade for each student.
Each team will consist of approximately five members. You should be considering who you want in
your group. More on the Stanford Bank Game later.
STUDENTS WITH DISABILITIES: Students with disabilities who require accommodations
(academic adjustments and/or auxiliary aids or services) for this course must contact the Office
for Student Disability Services, Room 445, Potter Hall. The OFSDS telephone number is (270)
745-5004 V/TDD. Please DO NOT request accommodations directly from the professor without a
letter of accommodation from the Office for Student Disability Services.
COURSE OUTLINE:
Evaluation Criteria
1. Attendance and participation
Attendance: One absence is allowed with excuse required. A second unexcused absence will result in a deduction
of 50 points from total grade. Third and fourth will result in a deduction of 100 points each. Note: Attendance
means being in class for the entire period.
Participation: Active and intelligent participation from each individual will make the course more worthwhile and
interesting for all. Given the timely and involved nature of this course, your attendance and participation is required.
Active and cooperative class participation are an essential part of the learning experience. Therefore, you are
expected to add value to the discussions throughout the course. NOTE: just occupying a seat does not add value.
Your active and involved contributions are important to the group and yourself. Participation grades are determined
by in-class knowledge of both the required chapters as well as regular participation in discussions. 20% of total
grade or 200 points
2. Case Presentation: Each individual will present a case analysis or chapter to the group throughout the semester.
10% of total grade or 100 points
3. Exams and Quizzes: Individuals absent or very late on the day of a quiz or test will not receive a chance for make-up.
We will have weekly quizzes. You will have the opportunity to suggest your own questions weekly for quizzes and
exams. 20% of total grade or 200 points
4. Semester Project: Project teams of students will produce a research paper on a specific international issue. This project
will be presented in formal oral form to a representative board of company executives before the end of the semester.
(Include visual aids and audience participation. The sponsoring company will grade this portion of the semester work.
30% of total grade or 300 points
5. Portfolio: Each student will maintain a portfolio of current events and articles associated from an adopted global area,
international student, or area of interest. This portfolio will be reviewed at mid-term with the professor in individual
meetings pre-arranged by each student. Portfolio to include Global Awareness Plan, resume, summaries of guest
speakers, country and company selected articles or other research, and executive summary. 20% of total grade or 200
points
Notes: Each project team presentation outline is due September 19, 2001. This project outline will include a summary
paragraph, outline of paper, bibliography of resources available and listing of at least two primary research interviews
(knowledgeable person). A quiz grade is given for outline.
Project team papers are due by the end of the day on October 31, 2001. Late papers are marked down a full grade for
each day. They will no longer be accepted after the third late day.
A portion of the overall grade is based on individual team member contribution to their group. Each member will
evaluate the other students on the project team assigning a participation grade for each other.
All written words must be done on a word processor for any hand-in work.
NOTE: It is very important to recognize and remember that a “C” stands for average performance, a “B” represents
above-average work, and a “A” means superior work. There is a tendency of students to feel that a “C” stands for
substandard work and average work deserves a “B”, this is not the case. Be aware and actively involved in helping to
make this course meaningful to you and the rest of the class. This course deals with a rapidly changing subject and
current events impact us on a daily basis. Syllabus may change due to unforseen circumstances. Any changes will be
announced in class. It is the responsibility of each student to stay current and meet with instructor at least once this
semester on an individual basis. Ask, don’t wait, check to make certain any clarification on what is expected or any
questions you may have. Also, each students is responsible to make sure their work is turned in prior to or by the
due date.
Make sure you advise the Professor of anything directly that may impact your performance by email or office meeting.
All students are to meet individually with the Professor prior to October 17. Please make appointments by email or to
Mrs. Belcher at 6481. (drucilla.belcher@wku.edu). Let’s have fun and discuss a subject that is at the heart of any
business. William Parsons
BA 517 - Global Advanced Marketing
Fall, 2001
Executive Professor William Parsons
______________________________________________
Name
_____________________
Social Security Number
_____________________________
Email
__________________________
Country of interest
____________________________
Automotive Company of interest
____________________________
International Friend
____________________________
Work/Position
____________________________
Date
BA - 517
GLOBAL ADVANCED MARKETING
Fall 2001