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PR Audit Checklist

This document provides an internal audit checklist for publicity and advertisement related processes. It outlines controls that should be in place for various types of advertising including press, outdoor advertising, fabrication of signs, printing of promotional materials, broadcast of ads, and general controls. Key aspects that are checked include obtaining estimates, competitive bidding, approvals, documentation, inspections, and verification of bills.

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528 views3 pages

PR Audit Checklist

This document provides an internal audit checklist for publicity and advertisement related processes. It outlines controls that should be in place for various types of advertising including press, outdoor advertising, fabrication of signs, printing of promotional materials, broadcast of ads, and general controls. Key aspects that are checked include obtaining estimates, competitive bidding, approvals, documentation, inspections, and verification of bills.

Uploaded by

andruta1978
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Internal Audit Checklist of Publicity &

Advertisement
Advertisement and Publicity

PRESS

Press estimates to be verified with the Rate Cards.

Press estimates to be approved by the Head of Advertisement.

Ensure that the approval estimates are serially numbered / recorded in the job order register.

Ensure that the Rate Cards are separately filed.

The Bills submitted by the agencies / casual parties should be checked with the approved estimates
to ensure that the ads have been published correctly, the bill has been raised for correct size at correct
rate and that all applicable discounts have been allowed.

Check whether the Bills are recorded in the Bills Control Register duly approved by the Head of
Advertisement with his signature and date on the bill.

OUTDOOR ADVERTISEMENT

Hoardings / Neon Signs / Bus Panels and Shelters / Wall painting etc

Ensure that competitive Quotations ( with site plans / size / material to be used and job completion
schedule) have been obtained from at least 3 reputed parties.

Check whether a written contract has been entered into with the party finally selected for awarding
the work. Entry should be made in the Job Order register. The order should be serially numbered.

A physical verification should be carried out of various sites where the Ads are displayed and Job
Inspection Report should be sent to the Advertisement Department / outside locations - area offices /
branches / depots etc.

Ensure that the Advertisement Department has taken the following steps on receipt of the Bill along
with Job Inspection Report / Physical verification Report from various locations:

Deduction of proportionate rental for the period during which the Defect remains unrectified.

Deduction for the number of days for which rental was paid for the period during which Ad was not
displayed.

The Bills are duly approved by the Head of Advertisement under signature and date and recorded in
the Bills Control Register.

Fabrication of Neon Sign / Glow Sign / Stalls at Exhibitions / Banners at Companys cost

Ensure that Competitive Quotations were obtained from at least 3 reputed parties stating - size /
design / rate / item wise cost / Qty / payment terms / time required for execution of job etc.

Check whether the order was placed on the party giving lowest quotation. Ensure that the order is
signed by the Head of Advertisement with date.

A physical verification is to be carried out and the job inspection report to be sent by the local /
outside locations to the Advertisement Department.

The duly approved Bill (approved by the Head of Advertisement) to be entered in the Bill Control
Register and necessary deductions to be made from the bill on the basis of physical verification Report
/ Job inspection report.

Printing + Sales promotional / Gift items / Give aways

Ensure that competitive Quotations from reputed printers were called giving all essential details like
Quantity / Quality of paper / size / cost-break up etc.

Ensure that the Order is placed on the printer giving lowest quotation and all details are recorded in
the Job Order Register.

Bills to be recorded in the Bills Control Register and passed for payment after verification of Quality
/ Quantity / Rate etc.

Telecast / Broadcast of spots and sponsorships

Check whether the Estimate has been submitted by the Agency along with the Medias Rate Card, if
any.

Check whether the approved estimate has been entered in the job control Register.

Ensure that the Bill submitted to the Advertisement Department is supported by documentary
evidence of telecast / broadcast.

Master record of Company property

Ensure that a master record is maintained wherein should be entered full particulars of procurement,
Fabrication / Storage / disposal / reuse of the following items paid for by the Company.

Hoarding , Exhibition stalls

Neon sign structures, Glow signs, Boards.

Kiosks, Solar poles, Bus shelters, Bus Panels etc.

General

Ensure that the orders are placed on the parties after calling competitive quotations from at least 3
parties.

The order / Contracts awarded should be entered in the Job Order Control Register with a serial
control.

The Bills duly approved should be entered in the Bill Control Register.

Ensure that Physical Verification Report / Job Inspection Report is prepared in respect of the jobs
carried out by the Agencies and check whether deductions have been made from the bills on the basis
of physical verification Report / Job Inspection Report.

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