Scribd
Upload
671 views2 pages

SEMESTRAL Reflection Paper

1) The student discusses how their Marketing Management class was taught differently than their previous marketing class, with the class referred to as a company and the students taking on professional roles. 2) Key topics like business development, market research, and pricing strategies were discussed in more depth and applied how they are used in industry. 3) The biggest challenge was completing a marketing plan as a group. Through the process, the students learned how to prepare and understand a marketing plan technically. They received positive feedback after presenting their plan. 4) The student felt this was a fruitful semester where they learned application of concepts, not just descriptions, and believes this style of learning prepares students well for future careers.

Uploaded by

Topher Balagtas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
671 views2 pages

SEMESTRAL Reflection Paper

1) The student discusses how their Marketing Management class was taught differently than their previous marketing class, with the class referred to as a company and the students taking on professional roles. 2) Key topics like business development, market research, and pricing strategies were discussed in more depth and applied how they are used in industry. 3) The biggest challenge was completing a marketing plan as a group. Through the process, the students learned how to prepare and understand a marketing plan technically. They received positive feedback after presenting their plan. 4) The student felt this was a fruitful semester where they learned application of concepts, not just descriptions, and believes this style of learning prepares students well for future careers.

Uploaded by

Topher Balagtas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Reflection Paper

Dream Team
Balagtas, Joseph Christopher C.

MKC18
Prof. Jennifer T. Ramos, DMS, CPME, FBE

Barretto, Alberto Luis VII


Magnaye, Isaiah Athriene

Prior to taking up this subject, we had only a broad understanding on Marketing


Management. For us, (at first) it was simply just a reiteration of our first Marketing
subjectdefinition of terms, understanding the basic concept of marketing, etc.
However, it wasnt.
At first, we found the teaching strategy of Doc Jen rather odd; the class was
referred to as ALM Company, our groups were called teams, and the president and
the secretary of the class were identified as General Manager and Corporation
Secretary, respectively. However, as time passed by, we realized its importance. The
more we were called as such, the more we felt like we were professionals, like as if we
were already in the industry; with minutes being announced every last meeting of the
week, business news, a prayer with its corresponding music and powerpoint to start
every meeting, etc., and as such, we were motivated to work harder than usual due to
our new and innovative environment.
Then came the topics we discussed about; the topics, compared to the topics we
talked about in our first marketing subject, were now more detailed and specific, such as
Business Development, Product Development, Market Development, Market Research,
Competitor Analysis, Pricing Strategy, Public Relations, Customer Service, Promotions,
Brand Development, and Company/Corporate Identity. These are but a few of the
detailed topics we discussed during the semester, and due to the accurate tackling of

these topics (plus the interesting approach of the professor to the subject, such as
referring to us as junior marketers), we were able to understand and grasp the topics as
a marketer wouldunderstanding not only the topic per se but also how to and how it is
applied in the industry.
After the midterms, the biggest challenge to the team was yet to come. The
entire final term was basically devoted to the understanding, preparing and completion
of our marketing plan. Throughout this period, we were able to understand and trust
each other more and even more rewarding, the entire team was able to understand how
to prepare and technically how a marketing plan works. Even after the completion of our
marketing plan, we were still faced with our impending oral defense, which required us
to review and fully understand our paper. Fortunately, our hard work bore good fruit as
we received an acceptable grade from our professor and our DAs.
As clich as it may sound, we could definitely identify this semester a fruitful one
as we have learned a lot of things; things not only limited to their description but to their
application as well, and we believe that this kind of learning, wherein as early as this
stage the students are already dubbed as part of the industry, should be instigated
upon all subjects, as this kind of learning prepares us for what we are to transpire in the
future.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy