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Cadbury Chocolate

Cadbury Dairy Milk chocolate was introduced in 1905 and quickly became very popular in Britain. It uses a unique recipe that blends milk powder with cocoa, butter, sugar and cream to create a rich and creamy chocolate. The recipe remains largely the same today and Cadbury Dairy Milk is one of the world's most famous chocolate brands.

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248 views5 pages

Cadbury Chocolate

Cadbury Dairy Milk chocolate was introduced in 1905 and quickly became very popular in Britain. It uses a unique recipe that blends milk powder with cocoa, butter, sugar and cream to create a rich and creamy chocolate. The recipe remains largely the same today and Cadbury Dairy Milk is one of the world's most famous chocolate brands.

Uploaded by

Rohan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Cadbury Dairy Milk

Cadbury Dairy Milk chocolate is one of the major


success stories for Cadbury and one of the world's
most famous chocolate brands.
The New Milk Chocolate

The new milk chocolate was introduced to the


British market in 1905 and, with its unique flavour
and texture, quickly became the market leader.
Milk chocolate was first made by Cadbury in 1897
by blending milk powder with the basic chocolate
ingredients of cocoa butter, cocoa mass and
sugar. By today's standards the chocolate wasn't
particularly good - it was very coarse and dry and
neither sweet nor milky enough.
At that time, the Swiss dominate the milk
chocolate market with a product of superior taste
and texture produced by Daniel Peters of Vevey,
using condensed milk rather than milk powder.
In the early 1900s, George Cadbury Junior and
experts at Bournville took on the Swiss,
researching new recipes and production methods.
By June 1904, the recipe was perfected and a
delicious rich and creamy new milk chocolate was
ready for production.
Launched in 1905, Cadbury proudly boasted that
its new milk chocolate was not only "as good as,"
but better than the European milk chocolate. With

its now-famous glass and a half of full-cream milk


in every 200gms, it contained far more milk than
any previously known chocolate.
The special flavours produced when fresh milk,
cocoa mass and sugar are cooked together in the
first stages of the chocolate crumb making process
give Cadbury Dairy Milk its unique taste.
While advertising and packaging designs have
evolved over the years, along with considerable
technological advances in production, the Cadbury
Dairy Milk recipe is still basically the same as it
was in 1905.
Cadbury Dairy Milk blocks comes in a range of
sizes suitable for all ages and occasions - from a
quick snack, a self-indulgent treat, something to
share with family or friends or a gift.
Cadbury Dairy Milk is sold with a similar design
worldwide - the centerpiece of all packaging is the
iconic "glass and a half " image showing the
famous glass and a half of pure full cream milk
flowing into a delicious chunk of Cadbury Dairy
Milk chocolate.
Fun Facts

The "glass and a half of full cream dairy milk in


every 200gm" slogan with the picture of milk
pouring into the chocolate block, is one of the alltime greats of advertising.

Australians prefer creamier milk chocolate,


with the Cadbury Dairy Milk brand being the
market leader.

Dairy Milk chocolate is the main ingredient of


many other Cadbury chocolate favourites such as
Freddo.

The original Cadbury milk chocolate faded into


obscurity in 1915.

The largest moulded bar in the world was


made by Cadbury Limited in October 1998 to
celebrate the re-launch of Cadbury Dairy Milk. The
giant 1.1 tonne block was nearly 9ft high and 4 ft
wide. It would take an average person 120 years
to eat!

It takes the whole year's crop from one tree to


make 450gms of Chocolate.
Memorable Advertising

Historic label
With its simple message of the goodness
associated with the "glass and a half of full cream
dairy milk", this successful advertising campaign
began in 1928 and served Cadbury Dairy Milk
admirably until the late 1980s.
A change in advertising strategy in the 1990s saw
a greater emphasis placed on taste in the bold
"Chocolate is Cadbury" campaign.
The message reinforced that no other chocolate
compares with the taste of Cadbury, while

successful elements of previous campaign such as


the glass and a half were still included.
The clever imagery of this television campaign
played on the theme that chocolate means
different things to different people at different
times, but most importantly, Chocolate is Cadbury.
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