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Fun Res Questionnaire Customer

This document contains two questionnaires, one for customers and one for owners/employees of a flower shop. The customer questionnaire collects demographic information and asks about flower purchasing habits including frequency of purchase, occasions purchased for, preferred flowers, reasons for purchasing from or not purchasing from the flower shop. The owner/employee questionnaire collects demographic information and asks the respondents to rate the strengths, weaknesses, opportunities, threats, and marketing strategies of the flower shop. It seeks to understand both the customer and business perspective to help evaluate and improve the flower shop business.

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Mariden Danna Barbosa
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3K views6 pages

Fun Res Questionnaire Customer

This document contains two questionnaires, one for customers and one for owners/employees of a flower shop. The customer questionnaire collects demographic information and asks about flower purchasing habits including frequency of purchase, occasions purchased for, preferred flowers, reasons for purchasing from or not purchasing from the flower shop. The owner/employee questionnaire collects demographic information and asks the respondents to rate the strengths, weaknesses, opportunities, threats, and marketing strategies of the flower shop. It seeks to understand both the customer and business perspective to help evaluate and improve the flower shop business.

Uploaded by

Mariden Danna Barbosa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE FOR CUSTOMERS

I. Personal Profile
A. Gender
Male

Female

B. Age
Below 16yrs old
17-22yrs old
23-28yrs old
28-35yrs old
Above 35yrs old
II. Survey Questions
1. How often do you buy at flower shops?
Once a day
Twice a week or more
Once a week
Once a month
Others: Specify
2. On what occasion do you usually buy for?
Valentines Day
All Saints Day
Birthday
Anniversary
Others: Specify
3. What kind of flowers do you prefer? Check all that applies.
Red Roses
White Roses
Chrysanthemums
Orchids
Callas
Daffodils
Gerberas
Tulips
Others: Specify
4. Why do you buy from the flower shop?Please rate your answer according
to the scale wherein:

5- Highly Important
4- Important
3- Moderately Important
Reasons

2- Less Important
1- Not Important
4

Affordable
price
Accessible
location
Quality service
Wide variety of
flowers
Quality flowers
5. Why dont you buy from the flower shop? Please rate your answer
according to the scale wherein:
5- Highly Significant
4- Significant
3- Moderately Significant
Reasons
Expensive
Inaccessible
location
Poor service
Fewer variety
of flowers

Poor quality of
flowers

2- Less Significant
1- Not Significant
4

QUESTIONNAIRE FOR OWNERS/EMPLOYEES


I. Personal Profile
A. Gender
Male

Female

B. Age
18-22yrs old
23-28yrs old
28-35yrs old
Above 35yrs old
II. Survey Questions
1. What are strengths of your Flower Shop?
Please rate your answer according to the scale wherein:
5- Highly Important
4- Important
3- Moderately Important
Strengths

2- Less Important
1- Not Important
4

Affordable
price
Accessible
location
Good service
Wide variety of
flowers
Quality flowers

2. What are weaknesses of your Flower Shop?

Please rate your answer according to the scale wherein:


5- Highly Significant
4- Significant
3- Moderately Significant
Weaknesses

2- Less Significant
1- Not Significant
4

Expensive
Inaccessible
location
Poor service
Fewer variety
of flowers
Poor quality of
flowers

3. What are opportunities of your Flower Shop?


Please rate your answer according to the scale wherein:
5- Highly Important
4- Important
3- Moderately Important
Opportunities
Franchising
Expanding the
shop
Loyal
Customers
High demand
of products
Opening of
new branches

2- Less Important
1- Not Important
4

4. What are threats of your Flower Shop?


Please rate your answer according to the scale wherein:
5- Highly Significant
4- Significant
3- Moderately Significant
Threats

2- Less Significant
1- Not Significant
4

Many
competitors
Calamities
Economic
Crisis
Robbery
Unreliable
suppliers

5. What are the Marketing Strategies used by the Flower Shop?


Please rate your answer according to the scale wherein:
5- Highly Important
4- Important
3- Moderately Important
Marketing
Strategies
Advertisement
(social media)
Free delivery
Discount/Prom
o

2- Less Important
1- Not Important
5

Free flower
arrangement
Referrals

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