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Industry Competitiveness Using Analytical Hierarchy Process

This document analyzes the market share of companies in an oligopoly industry using the analytical hierarchy process to evaluate objectives and pairwise comparisons. It determines that Company 2 has the highest overall score based on criteria such as price, strength in domestic market, foreign competitors, and cost efficiency. Consistency indices are calculated to validate the results of the pairwise comparison matrices.

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117 views2 pages

Industry Competitiveness Using Analytical Hierarchy Process

This document analyzes the market share of companies in an oligopoly industry using the analytical hierarchy process to evaluate objectives and pairwise comparisons. It determines that Company 2 has the highest overall score based on criteria such as price, strength in domestic market, foreign competitors, and cost efficiency. Consistency indices are calculated to validate the results of the pairwise comparison matrices.

Uploaded by

osamazp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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A B C D E F G H I J K L M N

1 Industry Competitiveness Using Analytical Hierarchy Process


2 Goal = Forecasting Domestic Market Share of Oligopoly in the Industry
3 Pairwise comparisons among objectives Normalized matrix Weights (w) Aw
Strength in Strength of
4 Domestic Foreign Cost
Matrix "A" Price Market Competitors Efficiency
5 Price 1 5 3 4 0.5607 0.5000 0.6000 0.5333 0.5473 2.2024
6 Domestic Mkt 1/5 1 1/2 1/2 0.1121 0.1000 0.1000 0.0667 0.0930 0.3776
7 Foreign Comp. 1/3 2 1 2 0.1869 0.2000 0.2000 0.2667 0.2113 0.8578
8 Cost 1/4 2 1/2 1 0.1402 0.2000 0.1000 0.1333 0.1390 0.5675
9
10 Pairwise comparisons among companies on price Normalized matrix Scores
11 Company 1 Company 2 Company 3
12 Company 1 1 2 4 0.5714 0.5714 0.5714 0.5714
13 Company 2 1/2 1 2 0.2857 0.2857 0.2857 0.2857
14 Company 3 1/4 1/2 1 0.1429 0.1429 0.1429 0.1429
15
16 Pairwise comparisons among companies on strength of mkt Normalized matrix Scores
17 Company 1 Company 2 Company 3
18 Company 1 1 1/2 1/3 0.1667 0.1111 0.2000 0.1547
19 Company 2 2 1 1/3 0.3333 0.2222 0.2000 0.2456
20 Company 3 3 3 1 0.5000 0.6667 0.6000 0.5848
21
22 Pairwise comparisons among companies on foreign comp. Normalized matrix Scores
23 Company 1 Company 2 Company 3
24 Company 1 1 1/7 1/3 0.0909 0.0968 0.0769 0.0878
25 Company 2 7 1 3 0.6364 0.6774 0.6923 0.6683
26 Company 3 3 1/3 1 0.2727 0.2258 0.2308 0.2422
27
28 Pairwise comparisons among companies on cost efficiencies Normalized matrix Scores
29 Company 1 Company 2 Company 3
30 Company 1 1 1/4 1/7 0.0833 0.0769 0.0870 0.0823
31 Company 2 4 1 1/2 0.3333 0.3077 0.3043 0.3149
32 Company 3 7 2 1 0.5833 0.6154 0.6087 0.6023
33
34 Determining highest market share
35 Matrix of scores Overall scores
Strength in Strength of
36 Domestic Foreign Cost
Price Market Competitors Efficiency
37 Company 1 0.5714 0.155 0.088 0.082 0.3571 Company 2
38 Company 2 0.2857 0.246 0.668 0.315 0.3642 has the
39 Company 3 0.1429 0.585 0.242 0.602 0.2675 highest score
40
41 0.9888

Exhibit 17
A B C D E F L M N O P
1 Consistency of Pairwise Comparison Matrices
2 Aw
3 Pairwise comparisons among objectives Weights Product Ratios
Strength in Strength of
4 Domestic Foreign Cost
Price Market Competitors Efficiency
5 Price 1 5 3 4 0.5473 2.2024 4.0241
6 Domestic Mkt 1/5 1 1/2 1/2 0.0930 0.3776 4.0610
7 Foreign Comp. 1/3 2 1 2 0.2113 0.8578 4.0595
8 Cost 1/4 2 1/2 1 0.1390 0.5675 4.0813
9 CI 0.0188 CI/RI 0.0209
10 Pairwise comparisons among companies on price Scores
11 Company 1 Company 2 Company 3
12 Company 1 1 2 4 0.5714 1.7143 3
13 Company 2 1/2 1 2 0.2857 0.8571 3
14 Company 3 1/4 1/2 1 0.1429 0.4286 3
15 CI 0 CI/RI 0.0000
16 Pairwise comparisons among companies on strength of mkt Scores
17 Company 1 Company 2 Company 3
18 Company 1 1 1/2 1/3 0.1547 0.4725 3.0536
19 Company 2 2 1 1/3 0.2456 0.7500 3.0536
20 Company 3 3 3 1 0.5848 1.7858 3.0536
21 CI 0.0268 CI/RI 0.0462
22 Pairwise comparisons among jobs on interest of work Scores
23 Company 1 Company 2 Company 3
24 Company 1 1 1/7 1/3 0.0878 0.2640 3.0070
25 Company 2 7 1 3 0.6683 2.0095 3.0070
26 Company 3 3 1/3 1 0.2422 0.7284 3.0070
27 CI 0.0035 CI/RI 0.0061
28 Pairwise comparisons among jobs on nearness to family Scores
29 Company 1 Company 2 Company 3
30 Company 1 1 1/4 1/7 0.0823 0.2471 3.0020
31 Company 2 4 1 1/2 0.3149 0.9452 3.0020
32 Company 3 7 2 1 0.6023 1.8081 3.0020
33 CI 0.0010 CI/RI 0.0017

Exhibit 17

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