Harold Lasswell
Harold Lasswell
Harold Lasswell
AMERICAN POLITICAL SCIENTIST
ALSO KNOWN AS
Harold D. Lasswell
BORN
Donnellson, Illinois
DIED
NOTABLE WORKS
SUBJECTS OF STUDY
personality
political power
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Lasswells Communication Model
Lasswell's communication model was developed by communication
theorist Harold D. Lasswell (1902-1978) in 1948. Lasswells model of communication
(also known as action model or linear model or one way model of communication) is
regarded as one the most influential communication models.
Explanation of
Lasswell's Communication Model
Though Lasswell's model was developed to analyze mass communication, this model
is used for interpersonal communication or group communication to be
disseminated message to various groups in various situations.
Lasswell's model was developed to study the media propaganda of countries
and businesses at that time. Only rich people used to have communication
mediums such as televisions and radios back them. It was made to show the
mass media culture.