Scribd
Upload
68 views2 pages

Article About Google Inc.

Google was founded in 1998 by Larry Page and Sergey Brin. It handles over 70% of worldwide online searches and its headquarters are in Mountain View, California. Google began as a search engine but now offers over 50 internet products and services, including Gmail, Google Docs, Android, and hardware. Despite its diverse product portfolio, search remains core to its success.

Uploaded by

Cero Alisbo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
68 views2 pages

Article About Google Inc.

Google was founded in 1998 by Larry Page and Sergey Brin. It handles over 70% of worldwide online searches and its headquarters are in Mountain View, California. Google began as a search engine but now offers over 50 internet products and services, including Gmail, Google Docs, Android, and hardware. Despite its diverse product portfolio, search remains core to its success.

Uploaded by

Cero Alisbo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Google Inc.

, An American search engine company, founded in 1998 by Sergey Brinand Larry


Page that is a subsidiary of the holding company Alphabet Inc. More than 70 percent of worldwide
online search requests are handled by Google, placing it at the heart of most Internet users experience.
Its headquarters are in Mountain View, California.

Google began as an online search firm, but it now offers more than 50 Internet services and products,
from e-mail and online document creation to software for mobile phones and tablet computers. In
addition, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of
mobile phones. Googles broad product portfolio and size make it one of the top four influential
companies in the high-tech marketplace, along with Apple, IBM, and Microsoft. Despite this myriad of
products, its original search tool remains the core of its success.

Short History About Google

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both
PhD students at Stanford University in Stanford, California.

While conventional search engines ranked results by counting how many times the search terms
appeared on the page, the two theorized about a better system that analyzed the relationships among
websites. They called this new technology PageRank; it determined a website's relevance by the number
of pages, and the importance of those pages that linked back to the original site.

Page and Brin originally nicknamed their new search engine "BackRub", because the system checked
backlinks to estimate the importance of a site. Eventually, they changed the name to Google; the name
of the search engine originated from a misspelling of the word "googol" the number 1 followed by 100
zeros, which was picked to signify that the search engine was intended to provide large quantities of
information. Originally, Google ran under Stanford University's website, with the
domains google.stanford.edu and z.stanford.edu.

The domain name for Google was registered on September 15, 1997, and the company was
incorporated on September 4, 1998. It was based in the garage of a friend Susan Wojcicki in Menlo Park,
California. Craig Silverstein, a fellow PhD student at Stanford, and was hired as the first employee.

Google Incs Strength Google Incs Weaknesses

1. Strong brand image 1. Dependence on the internet

2. Patented proprietary products 2. Minimal Physical Presence

3. Rapid Technological Advancements 3. Falling Ad Rates

4. Large organizational size.

5. Online Advertising
Strategies being Employed

Online advertising. By dominating the online advertising market Google can better understand
current advertising trends, collect an enormous amount of information about online users shopping
habits, and enhance their related services by improving targeted advertisements.

Web search. Google Search is the companys search engine that people use to find information
online. Its the most widely used search engine in the world with a 80.49% desktop market share
and 95.37% share of the mobile segment.

Android mobile operating system. Googles recent increase in its advertising and other revenue
sources has been fueled by the rising adoption of its Android mobile OS. Android OS is the number
one mobile OS in the world, being used by some of the largest smartphone vendors such as
Samsung, Lenovo, LG, Huawei, HTC, Motorola

How does Googles leadership position in these markets help the company to gain competitive
advantage?

Massive amount of information. Google receives an enormous amount of information about its
users and their habits through Google Search, Google Analytics, YouTube, Android OS, Chrome
and its other products and services. This information provides Google with a key competitive
advantage. Google can target advertisements or adapt its products to its users needs better
than any competitor, because it has both smarter algorithms and much more information about
its users.

Growing brand awareness. Market leadership provides Google with a lot of publicity, attention,
and more users via strong brand recognition.

Power over customers, competitors and suppliers. To some extent, Google can use its
dominant market share as a source of power over its customers, competitors and suppliers.

Excellent acquisition capabilities. Since 2012, Alphabet (Google until 2015) has acquired more
than 103 companies. From 2012 to 2016, the company has averaged 1.7 acquisitions per month,
which is one of the highest business acquisition rates in the world.

Prepared By:

John Joseph Baluyot

Denisse Garcia

Cicero Alisbo

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy