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Art of Innovation

Guy Kawasaki provides 11 tips for innovation in his book "The Art of Innovation". Some of the key tips include making meaning for customers, crafting a mantra instead of a mission statement, being willing to disrupt existing business models, empowering creativity in product development, and perfecting the pitch to customize it for different audiences. The overall message is about constantly evolving products to meet changing customer needs, ignoring naysayers, and focusing on growth opportunities.

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Harris Chacko
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165 views1 page

Art of Innovation

Guy Kawasaki provides 11 tips for innovation in his book "The Art of Innovation". Some of the key tips include making meaning for customers, crafting a mantra instead of a mission statement, being willing to disrupt existing business models, empowering creativity in product development, and perfecting the pitch to customize it for different audiences. The overall message is about constantly evolving products to meet changing customer needs, ignoring naysayers, and focusing on growth opportunities.

Uploaded by

Harris Chacko
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Art of Innovation Guy Kawasaki

1. Make Meaning example Apple, ebay


2. Make a Mantra, not a mission statement should explain why you should exist - example
Wendys
3. Jump to the next curve example ice harvesting business
4. Roll the dicee great products are about the totality of the product, empowering make you
more creative, more productive,
5. dont worry be crappy speed before the waiting game, let product be innovative,
revolutionary and can have the elements of crappy.
6. Let 100 flowers blossom positioning and branding depends on what consumers want, so once
the product is out let, keep a keen eye on the customer reactions
7. Polarize people great products polarize people
8. Churn, baby churn constantly revise the product and keep evolving
9. Niche market uniqueness vs value graph
10. Perfect your pitch customize your introduction and customize it for the audience
a. Optimum number of slides in your presentations should be 10
b. 10 slides in 20 mins
c. 30 point font
11. Dont let the bozos get you down

Brilliant Entrepreneur and Innovator Ken Olsen on Computers:

there is no reason for any individual to have a computer in your home!

BE Open minded, vigilant and always look forward!!

While choosing a good company, which nurtures employees is


important, the potential for growth is not in companies or jobs, it is
within you. How well have you understood the business? What unique
insights have you gained to improve customer interaction and
engagement? In short what business problems can you solve and what
new growth opportunities can you create? This requires that you study
the company, its business, product, competition and opportunities.

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